How can I improve email deliverability from GSuite when sending 1-to-1 emails and encountering spam placement issues?
Summary
What email marketers say11Marketer opinions
Email marketer from Email on Acid explains that crafting high-quality, engaging email content is crucial. Avoid using spam trigger words, excessive links, or large images. Ensure your emails provide value to recipients and encourage interaction.
Email marketer from Mailjet shares that gradually warming up your GSuite IP addresses by sending emails to engaged recipients first can help build a positive sending reputation. Avoid sending large volumes of emails to cold contacts initially.
Email marketer from Email Marketing Forum suggests to optimize your email preview text. Compelling preview text can increase open rates and improve overall engagement. Make sure it accurately reflects the content of your email and entices recipients to open.
Email marketer from Email Marketing Forum states that if sending high volumes of email consider switching to a dedicated IP address, this gives you greater control over your sending reputation
Email marketer from Email Geeks states that G-Suite utilizes multiple IPs for sending emails due to its scale, and a dedicated IP for internal (Gmail) communication is not unusual. However, emphasizes that IPs are not the primary issue; filtering is more likely due to content, sending practices, and the sending domain itself.
Email marketer from Reddit advises to avoid using common spam trigger words in email subject lines and body content. Examples include 'free,' 'guarantee,' 'urgent,' and excessive use of exclamation points. Using these words can cause email to be flagged as spam.
Email marketer from SendPulse shares that regularly cleaning your email list by removing inactive or invalid email addresses can improve your sender reputation. Sending emails to non-existent addresses increases bounce rates, negatively impacting deliverability.
Email marketer from EmailAuthenticationPro.com answers to ensure you have correctly implemented authentication standards such as SPF, DKIM and DMARC. These are the building blocks to ensuring your emails are delivered correctly
Email marketer from Email Geeks explains that Google Postmaster Tools (GPT) only reflects Google's view of your domain for inbound Gmail emails, making it informative but not definitive. Unsolicited emails could be problematic. Also suggests identifying if a specific mailbox provider or spam filter is common among recipients experiencing spam placement to determine if the issue is isolated or widespread. Advises stopping any potential spamming.
Email marketer from Quora mentions that encouraging recipient engagement, such as replies and clicks, signals to mailbox providers that your emails are valuable and not spam. You can improve engagement by sending relevant, personalized content and asking questions.
Email marketer from EmailDelivery.blog shares the need to set up feedback loops with major ISPs. This allows you to receive reports about spam complaints from recipients, enabling you to identify and address issues with your sending practices.
What the experts say4Expert opinions
Expert from Word to the Wise answers that the key to email deliverability is list segmentation. Segmenting your email list is a critical process that enables personalization, prevents sending content that subscribers are uninterested in, and keeps your overall email marketing efforts effective
Expert from Email Geeks asks if the sender is sending a mix of expected support/service emails and cold emails from the same domain/IP, which could be contributing to deliverability issues from GSuite.
Expert from Spam Resource shares to audit your authentication setup. Check your SPF, DKIM and DMARC records are configured correctly and are actually valid to ensure maximum deliverability.
Expert from Word to the Wise explains that consistently monitoring and maintaining your sender reputation is critical. A poor sender reputation directly impacts deliverability, so proactively address any issues that may arise.
What the documentation says4Technical articles
Documentation from Google recommends setting up a DMARC policy to instruct receiving mail servers on how to handle emails that fail SPF or DKIM checks. Implementing a 'reject' or 'quarantine' policy can prevent spoofed emails from reaching recipients and improve your domain's reputation.
Documentation from RFC that your sending IP address should have a valid reverse DNS record (PTR record) that points back to your domain. A missing or incorrect PTR record can raise suspicion and negatively impact deliverability.
Documentation from Google explains that setting up SPF records correctly for your domain is essential. Ensure the SPF record includes all authorized sending sources, including GSuite. An incorrect SPF record can lead to emails being marked as spam.
Documentation from Google shares that implementing DKIM signing for your domain adds a digital signature to your emails, verifying their authenticity. This helps receiving mail servers trust your messages and reduces the likelihood of spam placement.