How can I fix my Gmail email deliverability issues?
Summary
What email marketers say14Marketer opinions
Marketer from Email Geeks suggests checking Google Postmaster Tools and verifying the authentication setup to troubleshoot Gmail deliverability issues.
Email marketer from HubSpot responds that segmenting your email list can improve deliverability by allowing you to send targeted emails to specific groups of subscribers, increasing engagement.
Email marketer from Litmus answers that previewing your emails across different email clients and devices can help improve deliverability by ensuring that your emails are properly formatted and don't trigger spam filters.
Marketer from Email Geeks asks about the timing of the screenshot relative to deployment and points out the small sample size. Suggests analyzing welcome flow analytics to identify potential long-term Gmail issues.
Marketer from Email Geeks asks about the opt-in process, content quality, results at other mailbox providers, and engagement beyond the last 30 days. Suggests seed testing and checking for spam folder placement and banners.
Email marketer from Email Marketing Forum shares the importance of regularly cleaning email lists to remove invalid or inactive email addresses to improve email deliverability and sender reputation.
Email marketer from Reddit explains the importance of warming up your IP address when sending cold emails to improve deliverability and avoid being marked as spam.
Email marketer from SendPulse explains that monitoring sender reputation is essential. They recommend using tools like Google Postmaster Tools to identify and address issues affecting your sender score.
Marketer from Email Geeks recommends setting up Google Postmaster Tools to gain insights into Gmail's perception of the sender, including IP/domain reputation and user complaint rates.
Marketer from Email Geeks suggests using Google Postmaster Tools for critical insights into performance, especially IP and domain reputation, because Gmail doesn't directly report complaints to senders.
Email marketer from Word to the Wise explains setting up and monitoring Feedback Loops (FBLs) can help identify and address complaints from recipients, improving your sender reputation and deliverability.
Email marketer from Mailjet shares that focusing on list hygiene is crucial for deliverability. This includes removing inactive subscribers, handling bounces promptly, and implementing a double opt-in process.
Email marketer from GlockApps shares that using a tool like GlockApps to test your email placement can help you identify whether your emails are landing in the inbox, spam folder, or being blocked altogether.
Email marketer from GMass shares that avoiding spam trigger words in your email content can improve deliverability, as spam filters often flag emails containing certain keywords.
What the experts say4Expert opinions
Expert from Word to the Wise responds that some email providers accept invalid email addresses due to legacy infrastructure and a desire to avoid rejecting potentially valid, but slightly malformed, addresses. The provider also shares that this can create deliverability problems for senders.
Expert from Word to the Wise shares that rapidly increasing email volume during a campaign can negatively impact deliverability. Gradual increases and consistent sending patterns are recommended.
Expert from Spam Resource explains that geolocation blocking isn't very effective, as spammers quickly adapt by routing through different locations. Legitimate users may also be falsely blocked.
Expert from Word to the Wise states that a key part of improving deliverability is ensuring that your authentication is in place, and done so correctly. This includes SPF, DKIM and DMARC.
What the documentation says4Technical articles
Documentation from RFC Editor explains that Sender Policy Framework (SPF) records help prevent email spoofing by allowing domain owners to specify which mail servers are authorized to send email on their behalf.
Documentation from Google Postmaster Tools explains that monitoring your domain and IP reputation, spam rate, and feedback loop reports is essential to identify and address deliverability issues with Gmail.
Documentation from DKIM shares that DomainKeys Identified Mail (DKIM) uses digital signatures to verify the sender and integrity of an email message, ensuring it hasn't been altered during transit.
Documentation from Google Workspace Admin Help explains improving deliverability by using authentication methods like SPF, DKIM, and DMARC. They also emphasize the importance of maintaining a good sending reputation and adhering to Gmail's sender guidelines.