Should I send marketing emails from a subdomain or parent domain?

Email marketer from EmailOnAcid shares using a subdomain is a good idea, as it allows for more control and segmentation of your email traffic, ultimately safeguarding your main domain's reputation. Monitor your subdomains separately.

Email marketer from Mailjet explains using a subdomain isolates your main domain's reputation, protecting it from marketing campaign issues. They advise setting up authentication (SPF, DKIM, DMARC) on the subdomain.

Email marketer from Litmus shares that if you're starting with a new IP address or subdomain, it's essential to gradually increase your sending volume to establish a good reputation with ISPs. Proper warm-up is crucial for deliverability.

Email marketer from Reddit explains that it's better to use a subdomain for marketing emails as it isolates your main domain. If you mess up and get a bad reputation, it won't impact your transactional emails.

Email marketer from Gmass shares warming up an IP or subdomain involves gradually increasing sending volume over several weeks. Start small, monitor performance, and slowly ramp up to avoid triggering spam filters.

Email marketer from Sendinblue shares sending from a subdomain is recommended for marketing campaigns to safeguard your primary domain's reputation. It isolates any negative impact from marketing activities.

Email marketer from StackExchange explains using separate subdomains for different types of emails (transactional, marketing) lets you isolate reputation. If your marketing campaigns have deliverability problems, your transactional emails won't be affected.

Marketer from Email Geeks recommends sending marketing and newsletter emails from a subdomain to protect corporate email reputation, especially from issues like using purchased lists. Suggests using an ESP or different IP for large volumes.

Email marketer from SparkPost suggests using subdomains to segment email traffic, especially separating marketing and transactional emails. This protects your main domain's reputation if marketing campaigns encounter issues.

Marketer from Email Geeks shares it's easier to use a subdomain, especially with third-party senders, as it allows delegation of DNS setup for DKIM, MX records, etc.

Email marketer from Quora shares that using a subdomain is a standard practice. If your marketing emails get flagged as spam, it won't ruin the reputation of your primary domain used for important communications.

Expert from Word to the Wise explains using a subdomain is beneficial for managing reputation, allowing you to isolate any deliverability issues stemming from marketing campaigns from your main domain.

Expert from Email Geeks suggests using separate subdomains for marketing and transactional emails (e.g., email.mela.com and orders.mela.com) to maintain separate domain reputations and isolate deliverability issues.

Expert from Word to the Wise shares that subdomains are useful for segmenting different types of email traffic. However, they caution you must authenticate each subdomain separately with SPF, DKIM, and DMARC to ensure proper deliverability.

Expert from Email Geeks explains using separate subdomains for Marketing, Transactional, and Corporate mail helps keep your domain reputations separate from each other. If you have a deliverability issue with marketing mail, it's less likely to impact your corporate mail this way.

Documentation from RFC shows that when sending emails using different subdomains, each subdomain needs its own SPF record defined to authorize the sending servers. This ensures deliverability and prevents spoofing.

Documentation from DMARC.org explains that DMARC allows domain owners to specify how email receivers should handle messages that fail authentication checks (SPF and DKIM). This helps prevent email spoofing and phishing attacks.

Documentation from MxToolbox explains DKIM provides an authentication mechanism that verifies the email was sent from an authorized server. It uses cryptographic signatures to ensure the message wasn't altered during transit.

Documentation from Google Workspace explains using a separate domain or subdomain for bulk email can protect your primary domain's reputation. They emphasize proper authentication (SPF, DKIM, DMARC) regardless of the domain used.

Documentation from Microsoft advises carefully considering the sending domain for marketing emails, as reputation impacts deliverability. They recommend using a dedicated subdomain to isolate the impact of bulk sending.