Troubleshooting DMARC, SPF, and DKIM setup issues in Klaviyo involves a multi-faceted approach. Start by verifying the setup using Klaviyo's documentation and tools, while understanding that some third-party tools may not be entirely accurate. Address DMARC alignment by ensuring the 'From' domain matches validated domains. Manage SPF records by including all sending sources and staying within the 10 DNS lookup limit. Properly validate DKIM records using tools like dmarcian and understanding the importance of the selector. Be aware of how DMARC policies affect email delivery and how subdomains inherit these policies. Finally, adopt a monitoring approach with a 'none' DMARC policy initially before moving to stricter settings. Always check email headers to understand authentication results and confirm DNS records have propagated after making changes.
10 marketer opinions
Troubleshooting DMARC, SPF, and DKIM setup issues in Klaviyo involves verifying correct alignment, monitoring DMARC policies, and ensuring proper SPF and DKIM configurations. Key steps include checking DNS propagation, ensuring proper syntax, respecting DNS lookup limits, and understanding how subdomains affect DMARC.
Marketer view
Email marketer from Email on Acid shares common DMARC errors. These include incorrect syntax, SPF failures due to exceeding DNS lookup limits, and DKIM failures due to key rotation issues. The article advises using DMARC monitoring tools to identify and resolve these errors.
30 Dec 2022 - Email on Acid
Marketer view
Email marketer from Gmass answers question about how subdomains can affect DMARC. For example if you have a DMARC record set up for your main domain, then subdomains with email traffic will inherit that DMARC policy.
18 Jun 2022 - Gmass
7 expert opinions
Troubleshooting DMARC, SPF, and DKIM setup issues involves verifying the setup using tools, understanding DKIM selector implications, respecting SPF DNS lookup limits, and employing valid testing methodologies. Confirmation of setup correctness from tools and experts is valuable, but deeper analysis is sometimes necessary to ensure functionality.
Expert view
Expert from Spam Resource, Laura Atkins, answers questions about testing SPF records. It's important to test your SPF records to ensure they are valid before sending email. It suggests that many online tools use bad code, and may cause issues. Check if your SPF record returns a neutral result, or check your headers directly.
5 Dec 2022 - Spam Resource
Expert view
Expert from Email Geeks, Steve Atkins, confirms that according to his tool, the DMARC setup is working correctly.
5 Dec 2023 - Email Geeks
4 technical articles
Troubleshooting DMARC, SPF, and DKIM involves following setup guides, understanding record syntax, and validating DNS records. Key resources include Klaviyo's setup documentation, dmarcian's DKIM checking guide, Cloudflare's explanation of DMARC policies, and the RFC defining SPF syntax.
Technical article
Documentation from RFC explains SPF record syntax. It outlines the different mechanisms and qualifiers that can be used in an SPF record, such as 'a', 'mx', 'ip4', 'ip6', 'include', etc. It also specifies the rules for combining these mechanisms to create a valid SPF record.
5 Dec 2024 - RFC
Technical article
Documentation from Klaviyo explains how to set up a sending domain with DMARC, SPF, and DKIM. It details the steps for authenticating a sending domain, including adding DNS records and troubleshooting common issues within the Klaviyo platform.
30 Mar 2024 - Klaviyo
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