Are SPF, DKIM, and DMARC as important in B2B as in B2C email marketing?
Summary
What email marketers say10Marketer opinions
Email marketer from EmailToolTester explains that the advantages of email authentication apply to both B2B and B2C businesses. Securing your email practices is important for deliverability to inbox.
Marketer from Email Geeks suggests getting SPF, DKIM, and DMARC right, as there's no downside when set up correctly.
Email marketer from GMass shares that implementing email authentication (SPF, DKIM, and DMARC) is critical. It helps ensure your emails reach the inbox, protects your domain's reputation, and builds trust with your recipients, irrespective of whether you're in the B2B or B2C space.
Email marketer from Sendinblue shares that email authentication (SPF, DKIM, DMARC) is universally important. They point out that in B2B, where reputation and trust are paramount, these protocols can significantly enhance email deliverability and sender credibility, leading to better engagement.
Email marketer from Mailjet answers explains that proper email authentication is important to secure emails and deliverability. They indicate SPF, DKIM and DMARC are important for both B2B and B2C environments.
Email marketer from Neil Patel's Blog explains that SPF, DKIM, and DMARC are crucial for both B2B and B2C. They emphasize that these authentication methods help establish sender credibility, improving email deliverability and reducing the risk of emails landing in spam folders, regardless of the target audience.
Email marketer from Litmus answers that email authentication protocols like SPF, DKIM, and DMARC should be implemented, whether you are a B2B or B2C sender. It helps improve email deliverability, trust, and brand reputation.
Email marketer from StackOverflow suggests that SPF, DKIM, and DMARC are crucial for B2B emails. Because business communications require trust and reliability, strong authentication is key to ensuring delivery and avoiding being marked as spam.
Marketer from Email Geeks explains that some admins at large companies filter all HTML external emails and shares dedicated IPs, dedicated and aligned domains all wrapped out with a DMARC enforced policy is the best way to get them let you in.
Email marketer from Reddit shares that in their experience, the importance of SPF, DKIM, and DMARC is pretty much equal for both B2B and B2C. Deliverability issues affect everyone, and authentication helps mitigate those problems.
What the experts say3Expert opinions
Expert from Email Geeks explains that many domains are hosted at Google and Microsoft, which rely on SPF/DKIM/DMARC. They also mention Proofpoint as a big supporter. They state the distinction between B2B/B2C is a myth.
Expert from Email Geeks shares data from a past provider showing that almost 50% of B2B subscribers subscribed with a Gmail.com address, emphasizing the importance of SPF, DKIM, and DMARC.
Expert from Word to the Wise explains that SPF, DKIM, and DMARC are universally important, as spammers target both B2B and B2C. Protecting your domain and ensuring deliverability are crucial regardless of the business model.
What the documentation says4Technical articles
Documentation from Google Workspace states that email authentication is essential for all businesses using their platform, irrespective of whether they are B2B or B2C. It's needed to prove you are the actual sender of your messages. Setting up SPF, DKIM, and DMARC is necessary to protect your domain and prevent spoofing.
Documentation from RFC answers that DKIM (DomainKeys Identified Mail) is designed to provide an email authentication method. This authentication ensures that a message was indeed sent by the domain that it claims to have originated from.
Documentation from Microsoft Learn explains the usage of SPF records. SPF is important for Exchange Online to validate the source of the email - without valid SPF records, Microsoft cannot guarantee the email is from a valid source and can affect deliverability.
Documentation from DMARC.org explains that DMARC is beneficial for all email senders, irrespective of whether they are B2B or B2C. They state that DMARC protects domains from being spoofed, ensures legitimate emails are delivered, and provides valuable feedback to improve email authentication practices.