Why is my BIMI logo not showing up on Yahoo?
Summary
What email marketers say11Marketer opinions
Email marketer from Klenty recommends you should confirm with Yahoo’s support team whether your email program and logo meet their criteria. It's important that you reach out directly for guidance and clarification.
Email marketer from OnlyMyEmail highlights the importance of implementing a VMC. They note you can also have an issue if you have a DMARC policy that isn't strict enough. The DMARC record for your domain must be set to “p=quarantine” or “p=reject” for BIMI to work.
Email marketer from Email Geeks answers question about BIMI logo failing to show up on Yahoo by stating that it likely won't show because they require DMARC to be at enforcement.
Email marketer from GMass shares that the BIMI adoption is still evolving. Although you might have everything configured correctly and it might take some time to show up as not all providers support it yet.
Email marketer from Mailhardener shares that Yahoo's BIMI implementation can sometimes experience delays in displaying logos, even when all technical requirements are met. This is due to Yahoo's internal reputation and volume checks.
Email marketer from StackOverflow mentions that DNS propagation delays can sometimes prevent the BIMI record from being immediately recognized by Yahoo's servers. It advises waiting 24-48 hours after implementing the record to see if the logo appears.
Email marketer from Litmus shares it's important to ensure the BIMI DNS record is correctly configured. It's publicly accessible, and points to the SVG version of your logo. It recommends using online tools such as the BIMI Record Checker to ensure the record is valid and properly configured.
Email marketer from EmailGeek Forum suggests that Yahoo might be filtering the logo based on sender reputation, even if all technical requirements are met. It advises focusing on improving sender reputation by ensuring high engagement rates and low complaint rates.
Email marketer from EmailonAcid explains that Yahoo requires the BIMI logo to be a specific SVG format (SVG P/S). Using incorrect SVG formatting can prevent the logo from displaying, even if the BIMI record is valid. They suggest validating the SVG code using a BIMI validator tool.
Email marketer from Reddit suggests checking the BIMI record syntax for errors using an online BIMI validator and ensuring the SVG logo is properly formatted and accessible.
Email marketer from Email Geeks answers question about BIMI logo failing to show up on Yahoo by explaining that Yahoo’s BIMI is not instant like Google or FastMail and that they need to see volume before they display it.
What the experts say2Expert opinions
Expert from Email Geeks responds to a question about BIMI logo failing to show up on Yahoo by advising DMARC needs to be enforced on the subdomain. Further details about BIMI requirements with yahoo can be found in the BIMIGroup FAQs for marketers.
Expert from Spam Resource shares news regarding Yahoo switching back to Yahoo branding, which may indirectly impact BIMI logo displays. It's more of an update on Yahoo's overall branding strategy at the time, which *could* affect how BIMI is perceived or implemented.
What the documentation says6Technical articles
Documentation from BIMIGroup.org explains that Yahoo requires DMARC enforcement (p=reject or p=quarantine) for BIMI logos to display. Also, the domain in the DMARC record must match the domain in the From: header.
Documentation from Agari notes there may be an issue with your current DMARC policy enforcement. Agari mentions that to enable BIMI authentication you should make sure you have set a enforcement such as p=reject or p=quarantine in order to display BIMI logos.
Documentation from AuthSMTP explains the need to check that you have the correct DNS records and that they are valid. This includes SPF, DKIM, DMARC as well as your BIMI record and SVG image. It needs to be checked to ensure that all the different technologies are configured correctly and can be seen by the mailbox providers.
Documentation from BIMI Group explains that Yahoo (and other providers) require a Verified Mark Certificate (VMC) issued by an authorized certification authority to display the BIMI logo. Ensure a VMC is obtained from a valid vendor and properly installed.
Documentation from dmarcian clarifies that if a subdomain is used for sending, the DMARC policy for that subdomain must also be enforced (p=reject or p=quarantine) for BIMI to function correctly on Yahoo, even if the root domain has a valid BIMI record.
Documentation from Verizon Media Developer explains that the mailing is sent to a large number of recipients (bulk mail; they don't display brand logos for personal emails).