Why is my BIMI logo not showing up on Yahoo?

Summary

BIMI logo display issues on Yahoo are multifaceted. Key factors include DMARC enforcement (p=reject or p=quarantine) on both the main domain and any sending subdomains, ensuring the DMARC domain aligns with the 'From:' header, and obtaining a Verified Mark Certificate (VMC). The SVG logo must adhere to Yahoo's specific formatting requirements, and all DNS records (SPF, DKIM, DMARC, and BIMI) must be valid. Yahoo also evaluates sender volume and reputation, which can delay logo display even with correct technical setup. DNS propagation delays, and incorrect BIMI record syntax are also possible culprits. If all configurations appear correct, contacting Yahoo support is recommended. Finally remember its only for bulk mail, and the evolving nature of BIMI means its adoption can be delayed. Even a rebranding could be the reason why it's not showing up.

Key findings

  • DMARC Enforcement: DMARC must be enforced (p=reject or p=quarantine) on both the main domain and any sending subdomains.
  • DMARC/From: Alignment: The domain used in the DMARC record must match the domain used in the 'From:' header of your emails.
  • Verified Mark Certificate (VMC): A VMC from a recognized certificate authority is required for Yahoo to display the BIMI logo.
  • SVG Format Requirements: The SVG logo must be formatted according to Yahoo's specific SVG P/S requirements. Validate using a BIMI validator tool.
  • DNS Record Validation: All DNS records (SPF, DKIM, DMARC, and BIMI) must be correctly configured and validated to ensure deliverability.
  • Volume & Reputation: Yahoo evaluates email volume and sender reputation which may delay BIMI logo display even with correct setup.
  • DNS Propagation & Syntax: Check for DNS propagation delays. Verify BIMI record syntax for errors using online validators.
  • Yahoo Support: If issues persist, contact Yahoo support to check for compliance issues or filter problems.
  • Bulk Mailing: BIMI is used for bulk mailings, not personal email.
  • Evolving BIMI Adoption: The deployment of BIMI is still developing so you might have to wait.

Key considerations

  • Check Subdomain DMARC Policy: If using a subdomain, make sure its DMARC is also strictly enforced.
  • Validate SVG format: Double check that your SVG logo is valid.
  • Consider reputation impact: Take into account that sender volume and reputation is a factor.
  • Ensure the BIMI records point to the right place: Make sure your BIMI DNS records are valid
  • Contact Yahoo support: Reach out to Yahoo’s support team.
  • Consider it might take time to show up: BIMI adoption is still evolving.
  • Rebranding: The yahoo rebranding can affect Yahoo's requirements for BIMI logo.

What email marketers say
11Marketer opinions

Several factors can cause a BIMI logo not to display on Yahoo. These include Yahoo's specific requirements for DMARC enforcement (p=quarantine or p=reject), logo format (SVG P/S), and the presence of a Verified Mark Certificate (VMC). Yahoo's internal reputation and volume checks can also cause delays, even if all technical requirements are met. Other possible causes are DNS propagation delays, incorrect BIMI record syntax, and evolving BIMI adoption across providers. If all else fails, contacting Yahoo support for clarification is recommended.

Key opinions

  • DMARC Enforcement: Yahoo requires a DMARC policy of p=quarantine or p=reject for BIMI logos to display.
  • Volume and Reputation: Yahoo's BIMI implementation considers sender volume and reputation, potentially causing delays even with correct setup.
  • SVG Format: Yahoo requires the BIMI logo to be in a specific SVG P/S format.
  • VMC Requirement: Yahoo requires a Verified Mark Certificate (VMC) for BIMI logo display.
  • DNS Issues: DNS propagation delays or incorrect BIMI record syntax can prevent the logo from displaying.
  • Yahoo Support: If issues persist, directly contact Yahoo's support team to ensure all criteria are met.

Key considerations

  • Check DMARC Policy: Ensure your DMARC policy is set to p=quarantine or p=reject.
  • Validate SVG Logo: Verify the SVG logo is in the correct SVG P/S format and is accessible.
  • Obtain VMC: Acquire a Verified Mark Certificate (VMC) from an authorized provider.
  • Monitor Reputation: Maintain a good sender reputation by ensuring high engagement rates and low complaint rates.
  • Check BIMI Record: Use a BIMI validator to verify the BIMI record syntax and accessibility.
  • Account for Delays: Be aware that Yahoo's BIMI implementation can experience delays due to internal checks.
  • Contact Yahoo Support: If all else fails, contact Yahoo support to confirm compliance with their specific criteria.
Marketer view

Email marketer from Klenty recommends you should confirm with Yahoo’s support team whether your email program and logo meet their criteria. It's important that you reach out directly for guidance and clarification.

June 2021 - Klenty
Marketer view

Email marketer from OnlyMyEmail highlights the importance of implementing a VMC. They note you can also have an issue if you have a DMARC policy that isn't strict enough. The DMARC record for your domain must be set to “p=quarantine” or “p=reject” for BIMI to work.

May 2023 - OnlyMyEmail
Marketer view

Email marketer from Email Geeks answers question about BIMI logo failing to show up on Yahoo by stating that it likely won't show because they require DMARC to be at enforcement.

May 2021 - Email Geeks
Marketer view

Email marketer from GMass shares that the BIMI adoption is still evolving. Although you might have everything configured correctly and it might take some time to show up as not all providers support it yet.

August 2023 - GMass
Marketer view

Email marketer from Mailhardener shares that Yahoo's BIMI implementation can sometimes experience delays in displaying logos, even when all technical requirements are met. This is due to Yahoo's internal reputation and volume checks.

July 2021 - Mailhardener
Marketer view

Email marketer from StackOverflow mentions that DNS propagation delays can sometimes prevent the BIMI record from being immediately recognized by Yahoo's servers. It advises waiting 24-48 hours after implementing the record to see if the logo appears.

December 2024 - StackOverflow
Marketer view

Email marketer from Litmus shares it's important to ensure the BIMI DNS record is correctly configured. It's publicly accessible, and points to the SVG version of your logo. It recommends using online tools such as the BIMI Record Checker to ensure the record is valid and properly configured.

November 2023 - Litmus
Marketer view

Email marketer from EmailGeek Forum suggests that Yahoo might be filtering the logo based on sender reputation, even if all technical requirements are met. It advises focusing on improving sender reputation by ensuring high engagement rates and low complaint rates.

March 2024 - EmailGeek Forum
Marketer view

Email marketer from EmailonAcid explains that Yahoo requires the BIMI logo to be a specific SVG format (SVG P/S). Using incorrect SVG formatting can prevent the logo from displaying, even if the BIMI record is valid. They suggest validating the SVG code using a BIMI validator tool.

February 2024 - Email on Acid
Marketer view

Email marketer from Reddit suggests checking the BIMI record syntax for errors using an online BIMI validator and ensuring the SVG logo is properly formatted and accessible.

June 2024 - Reddit
Marketer view

Email marketer from Email Geeks answers question about BIMI logo failing to show up on Yahoo by explaining that Yahoo’s BIMI is not instant like Google or FastMail and that they need to see volume before they display it.

September 2022 - Email Geeks

What the experts say
2Expert opinions

Yahoo BIMI issues can stem from various factors. Enforcing DMARC on the subdomain is crucial, and details are in the BIMIGroup FAQs. Additionally, Yahoo's rebranding back to 'Yahoo' might indirectly affect BIMI display, though the exact impact is unclear.

Key opinions

  • DMARC Enforcement: Enforcing DMARC on the sending subdomain is a requirement for BIMI logos to display correctly on Yahoo.
  • Yahoo Rebranding: Yahoo's decision to revert to its original branding may have unforeseen effects on BIMI presentation or implementation.

Key considerations

  • Check Subdomain DMARC: Verify that the DMARC policy is properly enforced on the subdomain used for sending emails.
  • Stay Updated on Yahoo Changes: Monitor Yahoo's branding and technical documentation for any updates that might impact BIMI implementation.
Expert view

Expert from Email Geeks responds to a question about BIMI logo failing to show up on Yahoo by advising DMARC needs to be enforced on the subdomain. Further details about BIMI requirements with yahoo can be found in the BIMIGroup FAQs for marketers.

May 2022 - Email Geeks
Expert view

Expert from Spam Resource shares news regarding Yahoo switching back to Yahoo branding, which may indirectly impact BIMI logo displays. It's more of an update on Yahoo's overall branding strategy at the time, which *could* affect how BIMI is perceived or implemented.

January 2022 - Spam Resource

What the documentation says
6Technical articles

BIMI logo display issues on Yahoo stem from several technical requirements. DMARC enforcement (p=reject or p=quarantine) is mandatory, with the DMARC domain matching the From: header domain. If using a subdomain for sending, its DMARC policy must also be enforced. Yahoo requires a Verified Mark Certificate (VMC). It's crucial to verify all DNS records (SPF, DKIM, DMARC, BIMI) and the SVG image for validity and proper configuration, ensuring they're accessible to mailbox providers. Finally, BIMI is intended for bulk mailings, not personal emails.

Key findings

  • DMARC Enforcement: Yahoo requires DMARC enforcement (p=reject or p=quarantine) for BIMI logos to display.
  • DMARC Domain Alignment: The domain in the DMARC record must match the domain in the From: header.
  • Subdomain DMARC: If using a subdomain for sending, its DMARC policy must also be enforced.
  • VMC Requirement: Yahoo requires a Verified Mark Certificate (VMC).
  • DNS Record Validity: All DNS records (SPF, DKIM, DMARC, BIMI) and the SVG image must be valid and properly configured.
  • Bulk Mailing: BIMI is intended for bulk mailings, not personal emails.

Key considerations

  • Enforce DMARC: Set the DMARC policy to p=reject or p=quarantine.
  • Align DMARC Domain: Ensure the domain in the DMARC record matches the domain in the From: header.
  • Enforce Subdomain DMARC (if applicable): If sending from a subdomain, enforce DMARC on that subdomain as well.
  • Obtain VMC: Acquire a Verified Mark Certificate (VMC) from an authorized certification authority.
  • Verify DNS Records: Check all DNS records (SPF, DKIM, DMARC, BIMI) for validity and proper configuration.
  • Validate SVG Image: Ensure the SVG image is valid and accessible.
  • Confirm Bulk Mailing: Verify that emails are sent as bulk mailings, not individual personal emails.
Technical article

Documentation from BIMIGroup.org explains that Yahoo requires DMARC enforcement (p=reject or p=quarantine) for BIMI logos to display. Also, the domain in the DMARC record must match the domain in the From: header.

June 2022 - BIMIGroup.org
Technical article

Documentation from Agari notes there may be an issue with your current DMARC policy enforcement. Agari mentions that to enable BIMI authentication you should make sure you have set a enforcement such as p=reject or p=quarantine in order to display BIMI logos.

December 2024 - Agari
Technical article

Documentation from AuthSMTP explains the need to check that you have the correct DNS records and that they are valid. This includes SPF, DKIM, DMARC as well as your BIMI record and SVG image. It needs to be checked to ensure that all the different technologies are configured correctly and can be seen by the mailbox providers.

June 2024 - AuthSMTP
Technical article

Documentation from BIMI Group explains that Yahoo (and other providers) require a Verified Mark Certificate (VMC) issued by an authorized certification authority to display the BIMI logo. Ensure a VMC is obtained from a valid vendor and properly installed.

February 2022 - BIMIGroup.org
Technical article

Documentation from dmarcian clarifies that if a subdomain is used for sending, the DMARC policy for that subdomain must also be enforced (p=reject or p=quarantine) for BIMI to function correctly on Yahoo, even if the root domain has a valid BIMI record.

October 2022 - dmarcian
Technical article

Documentation from Verizon Media Developer explains that the mailing is sent to a large number of recipients (bulk mail; they don't display brand logos for personal emails).

June 2023 - Verizon Media Developer