Why does Gmail have a higher rate limit than Google Workspace?
Summary
What email marketers say9Marketer opinions
Email marketer from Neil Patel's Blog explains that Gmail imposes rate limits to prevent spam and abuse, ensuring a better user experience.
Email marketer from SuperOffice explains that Gmail has rate limits to protect its users from spam and phishing attacks. Google Workspace accounts may have higher limits depending on their subscription level.
Email marketer from Litmus explains that Gmail throttles email sending to prevent abuse and maintain deliverability. Google Workspace generally provides higher sending limits suitable for business needs.
Email marketer from Mailjet Blog explains that Gmail and Google Workspace are governed by sending limits to ensure fair usage and prevent abuse; Google Workspace offers increased allowance based on subscription plan and reputation.
Email marketer from Reddit answers that Google Workspace usually has higher sending limits than regular Gmail accounts because it is designed for business and organizational use where larger email volumes are expected.
Email marketer from StackExchange answers that the difference in sending limits between Gmail and Google Workspace is due to Google Workspace being designed for business use, allowing higher volumes of legitimate email sending.
Email marketer from Campaign Monitor shares that sender reputation and engagement metrics influence the email sending limits assigned by Gmail and Google Workspace, where Workspace generally provides higher limits for reputable senders.
Email marketer from MailerLite explains that adhering to email sending best practices, like list hygiene and authentication, helps improve reputation and can influence the sending limits assigned by Gmail and Google Workspace.
Email marketer from SendGrid Blog explains that Gmail rate limits depend on the sender's reputation and the recipient's engagement; higher reputation senders typically have higher rate limits.
What the experts say3Expert opinions
Expert from Email Geeks shares that the reason Gmail has a higher rate limit is due to the concentration of mail to those domains being much higher in any given send versus Gmail.
Expert from Email Geeks explains that both Gmail and Google Workspace rate limit.
Expert from Word to the Wise explains that Google Workspace typically has higher sending limits because it’s designed for organizations that need to send a larger volume of legitimate emails compared to individual Gmail users, and Workspace users are paying customers.
What the documentation says4Technical articles
Documentation from Google Workspace Admin Help shares that Gmail and Google Workspace have different sending limits to protect their systems from spam and maintain reliability; Google Workspace generally offers higher sending limits for business use.
Documentation from Titan shares that Titan mail explains that its product and Google Workspace offer different sending limits for a variety of reasons, relating to the product offering and preventing abuse.
Documentation from Google Developers shares that the Gmail API has different rate limits for different types of usage (e.g., sending, reading) and that Workspace accounts often have higher allowances than free Gmail accounts.
Documentation from Pepipost that rate limiting in Gmail is implemented to ensure the stability and security of their email infrastructure, while Google Workspace offers scaled limits based on the user's needs and subscription.