Are Gmail and Yahoo bulk sender limits per mailbox or per domain?
Summary
What email marketers say7Marketer opinions
Email marketer from Quora mentions that Gmail and Yahoo primarily look at the sending domain to determine if emails should be delivered. Focusing on domain reputation is more important than individual mailbox limits.
Email marketer from Reddit shares that the focus of the new Gmail/Yahoo limits is primarily on the sending domain's reputation and authentication, not individual mailboxes. You need to ensure your domain is properly set up with SPF, DKIM, and DMARC.
Email marketer from Mailchimp Resource indicates that email authentication and sender reputation primarily revolve around the domain sending the emails. Mailchimp documentation emphasizes domain-level authentication (SPF, DKIM, DMARC) for all senders.
Marketer from Email Geeks shares that the new Gmail/Yahoo bulk sender limits are by domain and are more of a guideline. There are other signals that can also cause you to be identified as a bulk sender.
Email marketer from EmailToolTester explains that while specific sending limits might exist per mailbox in some cases, the major concern for Gmail and Yahoo is the overall domain sending reputation and adherence to their guidelines.
Email marketer from Stackoverflow responds that for bulk sending, the guidelines from Gmail and Yahoo are based on the domain. Authentication and avoiding spam complaints at the domain level are key.
Email marketer from Neil Patel Blog shares that Gmail and Yahoo’s bulk sender requirements focus on the reputation of the sending domain. They recommend monitoring domain health and adhering to authentication standards.
What the experts say2Expert opinions
Expert from Spam Resource explains that bulk sender limits enforced by Gmail and Yahoo are primarily focused on the sending domain's reputation rather than individual mailboxes. Factors like authentication, complaint rates, and engagement metrics associated with the domain are more critical.
Expert from Word to the Wise responds that Gmail and Yahoo's new requirements emphasize domain authentication and reputation. Senders must ensure their domains are properly authenticated with SPF, DKIM, and DMARC and maintain low spam complaint rates to avoid deliverability issues, regardless of individual mailbox limits.
What the documentation says6Technical articles
Documentation from Yahoo Mail Sender Best Practices explains that Yahoo identifies bulk senders based on domain reputation, not individual mailboxes. They advise ensuring your domain is properly authenticated and follows best practices.
Documentation from Microsoft Support explains the focus is on the sending domain's reputation and the authentication settings of the sending domain. Ensure you set up SPF, DKIM and DMARC correctly.
Documentation from Postmark Blog states that the reputation of your sending domain plays a critical role in whether Gmail and Yahoo accept your emails. Ensuring your domain is properly configured for authentication is crucial.
Documentation from Google Workspace Support explains that Google's sender guidelines apply to the sending domain. Senders need to authenticate their email, keep spam rates low, and make it easy for users to unsubscribe at the domain level.
Documentation from SparkPost Blog clarifies that sender reputation, which influences deliverability with Gmail and Yahoo, is primarily assessed at the domain level. This means the overall sending practices of your domain affect deliverability.
Documentation from AWS emphasizes that maintaining a good sender reputation at the domain level is critical for email deliverability with providers like Gmail and Yahoo. Proper authentication and monitoring spam complaints are key.