Does Google Workspace location affect email deliverability?

Email marketer from Email Marketing Forum explains that they had deliverability issues when using a VPN to purchase Google Workspace from a different country. Once they stopped using the VPN, their deliverability improved.

Email marketer from Reddit explains that using a VPN to purchase Google Workspace from a different country might save money, but it can raise red flags with Google's anti-spam systems if it doesn't match your business's actual location, potentially impacting deliverability.

Email marketer from Neil Patel explains that IP address location is a factor. Sending emails from an IP address located in a country known for spam can negatively impact your deliverability, even if your Google Workspace account is based elsewhere.

Email marketer from StackExchange states that the most important aspect affecting Google Workspace email delivery is that the IP address and sending domain have a good reputation. Location has a minimal impact compared to spam scores and volume sent.

Email marketer from SendPulse explains that your sender reputation is the most important factor. Where your Google Workspace account is located has very little effect if you have a strong sending reputation. If your domain and IPs are used for spam, then it doesn't matter which country you send from.

Email marketer from Reddit shares that while the Google Workspace *account's* location isn't a huge factor, the *sender's* IP reputation is. They suggest focusing on warming up your IP and domain properly, regardless of where the account is registered.

Marketer from Email Geeks shares that Microsoft sends messages from data centers in the region of the business addresses, but Google, to their knowledge, does not.

Email marketer from Email Deliverability Blog shares that your sender score is a major factor in determining whether your emails are delivered. Your sender score is determined by your sending practices and not your location.

Email marketer from Mailjet explains that Google uses a wide range of IPs for Workspace and that location of the specific IP you are assigned from Google’s ranges doesn’t directly impact deliverability. They advise focusing on authentication, content quality, and list hygiene.

Expert from Email Geeks explains that Google Workspace mail goes out via Google IPs, which may be geolocated, but they are all Google IPs. The VPN used to purchase the workspace has no impact on how mail is sent from the recipient's perspective.

Expert from Email Geeks explains that the address in Google Workspace doesn't matter for deliverability. What matters is whether recipients have asked for the mail and interact with it in a way that makes spam filters think users want it.

Expert from Spam Resource explains that focusing on building a good sender reputation is crucial and more impactful than the physical location of your Google Workspace. Ensuring emails are wanted and properly authenticated are key to deliverability.

Expert from Word to the Wise shares that proper authentication is crucial and location of the Google Workspace account has little impact compared to having valid SPF, DKIM, and DMARC records set up correctly.

Documentation from Google Postmaster Tools responds with the advice that best practices is to use the tools. These provide insights into your sending reputation and identify any deliverability issues and that by monitoring these insights can ensure that your emails are delivered to the inbox.

Documentation from IETF responds that RFC 4657 outlines best current practices for message submission. While it doesn't directly address geographic location, it covers aspects like authentication and message formatting which impact deliverability regardless of location.

Documentation from Google Workspace Admin Guide responds by stating that the physical location of your Google Workspace account has no direct impact on deliverability. Google uses geographically diverse servers and focuses on factors like authentication, sender reputation, and spam filtering.

Documentation from Microsoft explains that if using Microsoft 365, then the location of your business addresses can affect the server location used to send mail, which can influence deliverability; however, this does not directly apply to Google Workspace.

Documentation from RFC Editor explains that RFC 3932 covers the issue of whether an email message header should contain geographic information. While not directly related to deliverability, this RFC discusses the challenges and privacy implications of including sender location data in email headers.