Does IP address location affect email deliverability?

Email marketer from Email Geeks shares that they were told by a Proofpoint engineer that US-based providers serving US residents are stricter with throttling if IPs are located in Europe. They were advised to use US-based IPs to avoid these issues. Providers like cox.net consider geolocation of IP addresses.

Email marketer from Reddit's r/emailmarketing responds to a question about IP location. They share that they have seen better deliverability when the sending IP's location matches the target audience's location. They suggest testing different IP locations to see what works best.

Email marketer from Quora emphasizes that IP reputation is more crucial than location. A clean IP, regardless of location, is more likely to achieve good deliverability than a blacklisted IP in the 'ideal' location. They suggest focusing on building and maintaining a good sending reputation through consistent sending practices and engagement.

Email marketer from StackOverflow explains that using a VPN can often help with sending from different locations. This suggests that location can impact deliverability.

Email marketer from Email Geeks shares that the geolocation policies at Cox have largely disappeared because, while helpful in reducing nefarious mail, they caused too many issues for ESPs with IPs in other parts of the world.

Email marketer from Email Marketing Forum shared that in their experience, smaller ISPs and corporate email servers *might* be more sensitive to IP address location than larger providers like Gmail or Yahoo. They recommend checking the specific requirements of the recipient's email server if possible.

Email marketer from Neil Patel explains that while IP address location isn't the *only* factor, it can influence deliverability. Sending emails from an IP address geographically close to your recipients can improve deliverability rates. He also points out that reputable email service providers (ESPs) often manage IP reputation and location effectively.

Email marketer from Sender explains that many factors affect your sender reputation which has an impact on your deliverability, like IP address location.

Email marketer from Mailjet explains that having an IP that is geolocated far from where you are sending email can influence your deliverability. This is because mail providers can think you are a spammer sending from a different area.

Expert from Email Geeks explains that what Vytis described was true a few years ago, but now traffic patterns have made it clearly untrue.

Expert from Word to the Wise responds to a question regarding IP geolocation. Geolocation can be a factor and could be a thing but it’s just one of the factors.

Expert from Email Geeks explains that while geolocation can have an effect, it's just one of many factors. It's not an immediate block, but one aspect considered. US-based companies don't know who you are sending to, that's not them. The older geolocation policies are less effective now.

Expert from Email Geeks shares that US based mailbox providers are generally less jumpy about mail coming from non-local addresses than some other bits of the world.

Expert from Email Geeks explains that the IP address location can 'sorta, kinda' impact deliverability, but it's more about the provider than the physical location. For example, using OVH might cause delivery problems. US-based providers are generally less sensitive to mail from non-local addresses compared to other regions, but China is an exception. It's one factor among many.

Expert from Email Geeks shares that geolocation is the kind of giant club filter that isn't very specific and affects good senders significantly. It's one of those things most sensible companies will try to move away from as their filtering gets better and more sophisticated.

Documentation from SparkPost explains the key to a good sending reputation is sending wanted mail. While the article does not mention IP location, it makes it clear that the IP Reputation is the most important factor for deliverability.

Documentation from Microsoft Learn explains that while not explicitly stating that IP location *directly* impacts deliverability in Exchange Online, the documentation emphasizes the importance of IP reputation and proper authentication (SPF, DKIM, DMARC). A poor IP reputation, regardless of location, will negatively affect deliverability. They recommend using dedicated IPs for better control over reputation.

Documentation from Google explains that authentication settings need to be properly configured in order to get email delivered into inboxes. Mail should be signed by DKIM, SPF records should match sending IP and the HELO or EHLO hostname. Whilst it doesnt state that IP location affects deliverability, the correct authentication is a necessity.