Are fake profiles and Indian IPs common in cold outreach emails?
Summary
What email marketers say8Marketer opinions
Email marketer from Marketing Over Coffee shares that a lack of transparency and authenticity is a red flag in cold outreach and using fake profiles is an immediate deterrant.
Email marketer from Reddit shares that he's seen an increase in obviously fake profiles used for cold outreach, often with generic names and stock photos.
Email marketer from Gmass addresses the impact of sending emails from different IP addresses and from fake profiles and explains that you are likely to cause issues with deliverability and that's likely to flag as spam.
Email marketer from Backlinko shares the importance of personalizing cold emails with specific details to increase engagement and avoid being perceived as spam or using templates.
Email marketer from Neil Patel explains that personalized emails are essential to build relationships and avoid being seen as spam. Using generic or fake profiles hurts the brand
Email marketer from Email Marketing Forum responds that using Indian IPs for cold outreach targeting Western audiences is a common, albeit questionable, practice to reduce costs.
Marketer from Email Geeks shares that his favorite is when the headers show an Indian IP with very American names.
Email marketer from DigitalMarketer.com advises caution regarding cold emailing tactics, emphasizing the importance of genuine connections and personalized messages to avoid being flagged as spam.
What the experts say3Expert opinions
Expert from Email Geeks shares that she is pretty sure that 90% of the names she gets from cold outreach are not real.
Expert from Spamresource.com explains that maintaining a consistent IP address and sender reputation is essential for deliverability and using IPs from unexpected geographic locations can negatively impact your sender reputation.
Expert from Wordtothewise.com cautions about using deceptive tactics like fake profiles and unusual IP addresses in cold email campaigns, stressing that honesty and transparency are crucial for building trust and avoiding spam filters.
What the documentation says5Technical articles
Documentation from Microsoft Support outlines email security standards, including the importance of verifying sender identity and IP addresses, as well as best practices for preventing phishing and spam.
Documentation from Spamhaus explains the importance of IP reputation, and using IPs that are not consistently linked to your brand could harm your sender score.
Documentation from Google Support outlines sender guidelines that discourage practices like using fake sender information and sending from unexpected IP addresses, as these can lead to emails being marked as spam.
Documentation from Mailchimp shares the importance of using authenticated domains and avoiding suspicious sending patterns that trigger spam filters, including inconsistent IP locations.
Documentation from SendGrid explains that IP reputation is crucial for deliverability, and using IPs from regions different from the target audience can negatively impact sender reputation.