How important is IP and domain reputation for B2B email filtering?

Email marketer from GlockApps highlights that both IP and domain reputation are significant factors influencing sender reputation. These reputations impact deliverability rates, as mailbox providers use them to assess sender trustworthiness.

Email marketer from ExpertSender explains that the age of your domain and IP addresses are both important when email filtering systems assess your reputation. Starting with older domains and IPs will improve your reputation.

Email marketer from Woodpecker.co suggests that if you are starting a new email campaign you should warm up your IP address. Sender reputation is very important when first starting out, you need to send emails to accounts where people will open the emails and interact with it so your sender reputation will improve and increase email deliverability.

Email marketer from SendPulse responds that IP address reputation plays a critical role in whether or not your emails reach the inbox. A good IP reputation signals to mailbox providers that you are a legitimate sender, increasing your chances of successful delivery.

Email marketer from Mailjet shares that domain reputation is a key factor in determining email deliverability. A good domain reputation helps mailbox providers identify you as a trustworthy sender, improving the chances of your emails reaching the inbox.

Email marketer from Validity mentions that your email reputation, based on IP and domain, significantly impacts your ability to reach the inbox. A positive reputation helps improve email deliverability and engagement rates.

Email marketer from ZeroBounce summarises that your sender reputation is very important when deciding where an email is delivered. It impacts if an email is delivered to the inbox or the spam folder.

Email marketer from MailerQ states that your domain reputation is a key part of email deliverability. Having a bad domain reputation can result in your emails being bounced or spam filtered.

Expert from Word to the Wise explains that domain reputation is important and should be protected by sending email to engaged and real users only.

Expert from Email Geeks explains that B2B filters evaluate domain and IP reputation in different ways.

Expert from SpamResource states that IP reputation remains a critical factor for email deliverability. It directly influences whether emails are accepted, deferred, or rejected by recipient mail servers.

Expert from Email Geeks responds that both IP and domain reputation are important for B2B email filtering, though the proportions may vary by filter provider. Also, it's not linear.

Documentation from Google Postmaster Tools shares that maintaining a good IP and domain reputation is crucial for bulk senders. Google uses reputation signals to determine whether to deliver emails to the inbox, spam folder, or block them altogether.

Documentation from RFC Editor describes that sender reputation is an assessment of the trustworthiness of an email sender, based on various factors including IP address and domain. A higher reputation improves email delivery rates.

Documentation from Cisco Talos explains that sender reputation is a key indicator for email deliverability, and can lead to emails being blocked if it is not maintained.

Documentation from Microsoft Learn explains that sender reputation is weighted heavily when Exchange Online filters email. Senders with a history of sending unwanted mail are more likely to have messages delivered to the junk folder or blocked altogether.