Are spam complaint rates siloed by provider affecting deliverability?
Summary
What email marketers say11Marketer opinions
Marketer from Email Geeks explains that the 3rd party URL is not the error the user is getting. The actual error message is longer with more explanation and contains a link to senders.yahooinc.com with more details and means to contact their postmaster team.
Email marketer from Reddit user u/EmailExpert123 shares that while complaint data may not be directly shared between providers, high complaints at one provider can indirectly affect your overall sender reputation, leading to potential deliverability issues across other providers.
Email marketer from Quora user JaneDoeEmail explains that focusing on engagement can help improve deliverability, as providers like Gmail often look at how recipients are interacting with your emails. Higher engagement rates generally result in lower complaint rates and better inbox placement.
Email marketer from GlockApps explains that using a deliverability monitoring tool can help you track your sender reputation and spam complaint rates across different ISPs. Monitoring allows you to identify deliverability issues early and take corrective action, such as improving your sending practices or removing problematic subscribers.
Email marketer from Litmus explains that landing in spam traps hurts your sender reputation and deliverability. Sending to spam traps indicates poor list hygiene practices. Regularly cleaning your list and using double opt-in helps avoid spam traps and keeps your complaint rates low.
Email marketer from Sender Score shares that maintaining a high sender score is vital for good deliverability. This score is determined by factors like spam complaint rates, bounce rates, and blacklistings. A high score indicates that you are a reputable sender, increasing the likelihood that your emails will reach the inbox.
Email marketer from Neil Patel's Blog explains that your sender reputation is a key factor in deliverability. A high sender reputation means ISPs are more likely to deliver your emails, while a low one means they are more likely to be marked as spam, affecting your overall deliverability.
Marketer from Email Geeks explains that Gmail does not have traditional Feedback Loop for spam complaints, unless you have direct access to Google Postmaster or indirect access via the Google Postmaster API.
Email marketer from EmailOctopus Blog explains that maintaining a clean email list is crucial. Regularly removing inactive subscribers and those who mark your emails as spam will reduce your spam complaint rates, improving deliverability across all providers.
Email marketer from Mailjet explains that feedback loops (FBLs) are essential for monitoring spam complaints. FBLs provide data on which users are marking your emails as spam, allowing you to remove them from your list and reduce overall complaint rates, boosting deliverability.
Email marketer from StackExchange user User42 recommends regularly scrubbing your email list to remove inactive or disengaged subscribers, as this reduces the likelihood of those addresses marking your messages as spam, and therefore helps maintain deliverability.
What the experts say6Expert opinions
Expert from Word to the Wise answers a question on IP Warming and explains that shared IP addresses can impact deliverability, as a sender's reputation is influenced by the sending practices of all users on the shared IP.
Expert from Word to the Wise explains that Feedback Loops are essential for identifying and removing subscribers who mark emails as spam, directly reducing complaint rates and improving deliverability.
Expert from Word to the Wise answers a question on IP Warming and explains that sender reputation and deliverability are closely linked, with spam complaints significantly impacting sender reputation and deliverability to various providers.
Expert from Email Geeks explains that complaint rates are not shared among providers but a 0% spam rate may mean all your mail is going to the spam folder on google.
Expert from Email Geeks shares that Yahoo almost never does that sort of block against an ESP IP address. They’re much more selective about it.
Expert from Email Geeks shares that the Yahoo deferred email may be due to sending/authenticated domain reputation or a link inside the message with bad reputation, but Yahoo doesn’t generally lie about “deferred due to complaints”.
What the documentation says4Technical articles
Documentation from Microsoft SNDS shares that exceeding certain spam complaint thresholds can lead to deliverability issues with Outlook and Hotmail. Microsoft uses spam complaint data to filter incoming emails, and senders exceeding complaint thresholds may experience decreased inbox placement.
Documentation from Google Postmaster Tools shares that high spam complaint rates directly impact your sender reputation with Gmail. If users frequently mark your emails as spam, Gmail will be more likely to filter your future emails into the spam folder, thus decreasing deliverability to Gmail users.
Documentation from ReturnPath (Validity) explains how complaint feedback loops work to improve your sender reputation by notifying you when recipients mark your emails as spam, allowing you to promptly remove those addresses from your mailing list and reduce future complaints.
Documentation from RFC Editor explains that including a List-Unsubscribe header in your emails allows recipients to easily unsubscribe, which can reduce spam complaints. Providing a clear unsubscribe option encourages users to opt-out rather than marking your email as spam, thus improving deliverability.