How do the new Gmail/Yahoo changes affect sending from a branded domain with DMARC alignment?

Email marketer from GlockApps shares that the changes force marketers to prioritize email authentication and sender reputation. Those already following best practices with DMARC alignment will likely see improved deliverability, while those who haven't may face deliverability challenges.

Email marketer from SendGrid responds that ensuring your domain has proper DMARC, SPF, and DKIM records is crucial. Monitor your DMARC reports to identify and fix any authentication issues. Maintain a good sender reputation by sending relevant and engaging content.

Email marketer from Mailjet shares that adhering to the new Gmail and Yahoo Mail requirements, including DMARC alignment, is crucial for maintaining deliverability and avoiding your emails being marked as spam. Properly configured DMARC, SPF, and DKIM are essential for authenticating your emails.

Email marketer from StackOverflow shares that you should monitor DMARC reports and act on any failures. Check your SPF and DKIM records, ensure they are set up correctly, and address any sources sending email without proper authentication.

Marketer from Email Geeks explains that using your branded domain, and following other requirements, means you should be fine with the new Gmail/Yahoo changes.

Email marketer from ZeroBounce shares that without DMARC alignment, your emails may be rejected or sent to the spam folder. Brands need to ensure they are following authentication best practices and monitoring their deliverability to avoid negative impacts from the new requirements.

Email marketer from EmailGeeks responds that if you do not have DMARC set up, your emails may be blocked. If you have it set up incorrectly it may harm your domain reputation in the long run, so ensure you test it.

Email marketer from SparkPost shares that with proper DMARC alignment, senders using branded domains should see improved deliverability as the new requirements help filter out spammers and malicious actors. However, incorrect configuration can lead to deliverability issues.

Email marketer from Reddit responds that using a subdomain for marketing emails can help protect your main domain's reputation. However, ensure the subdomain is also properly authenticated with SPF, DKIM, and DMARC to comply with the new requirements.

Email marketer from Litmus explains that DMARC, if properly implemented, ensures that only legitimate emails are delivered, protecting your brand's reputation and improving deliverability rates. DMARC alignment is a critical factor in meeting new Gmail and Yahoo requirements.

Marketer from Email Geeks explains that assuming the authentication domain (DKIM and/or return-path) is the sending domain, then the user should be fine. However, if only the From domain is used but the DKIM and return-path domains are different, there will be no DMARC alignment, causing issues. As long as there is DMARC alignment and a DMARC policy, the user should be fine, assuming the domain reputation is OK.

Expert from Spam Resource explains that with DMARC alignment already in place, the Gmail/Yahoo changes should have a positive impact. They will help filter out unauthenticated email, further protecting brands and improving deliverability for legitimate senders who adhere to best practices.

Expert from Email Geeks shares that if the user is using signos.com and using email.signos.com for sending purposes like return path and dkim, then they should be fine because it's their brand's domain.

Expert from Word to the Wise shares that If you already have a branded domain that fully authenticates including SPF, DKIM and DMARC then the changes should improve deliverability, however if you don't then it may be time to change your strategy.

Documentation from Yahoo Mail shares that they require senders to authenticate their emails using SPF, DKIM, and DMARC. This helps ensure that the email is actually coming from the domain it claims to be from, and not a malicious actor.

Documentation from RFC explains that DMARC (Domain-based Message Authentication, Reporting & Conformance) builds on SPF and DKIM to add domain-level policy, reporting, and message authentication. It allows domain owners to specify how email receivers should handle unauthenticated emails from their domains.

Documentation from DMARC.org explains that to setup DMARC, you must have set up SPF and DKIM. Then you can publish a DMARC record in the DNS records for your domain. This record tells email providers how to handle emails that fail SPF and DKIM checks.

Documentation from Google Workspace Updates explains that senders must authenticate their email using SPF or DKIM. Senders must also set up DMARC authentication for their sending domains. This applies to senders sending more than 5,000 messages a day to Gmail accounts.