Why am I seeing Verizon Media PH01 errors and how can I resolve them?

Summary

Verizon Media PH01 errors occur primarily due to email content being flagged as potential phishing. Causes include compromised accounts, links to malicious sites, suspicious content, poor IP reputation, and issues with email authentication protocols (SPF, DKIM, DMARC). Resolution involves regular security audits, content scanning, maintaining an up-to-date understanding of email best practices, avoiding URL shorteners, implementing strict DMARC policies, ensuring SPF records are accurate, monitoring sender reputation, cleaning email lists, and avoiding sudden spikes in sending volume. Issues stemming from third-party senders may also cause this error.

Key findings

  • Phishing Detection: PH01 errors are triggered when Verizon Media's filters identify potential phishing content in emails, either within the email itself or in linked websites.
  • Account Compromise: Compromised sender accounts can send phishing emails, which leads to the contamination of IP addresses and authentication methods, triggering PH01 errors.
  • Authentication Importance: Correct implementation of SPF, DKIM, and DMARC is crucial for establishing trust and reducing the likelihood of being flagged for phishing.
  • Reputation Matters: Poor IP reputation due to spam complaints or presence on blacklists can trigger PH01 errors; monitoring and maintaining a good sender reputation is essential.
  • Content Is Key: Suspicious links, URL shorteners, and certain wording in email content can trigger phishing filters and result in PH01 errors.
  • Third-Party Impact: When sending via third-party services (e.g., Iterable), their actions or blacklistings can impact your deliverability and cause PH01 errors.

Key considerations

  • Regular Security Audits: Conduct regular security audits to identify and address potential vulnerabilities that could lead to account compromises and malicious email sends.
  • Content Scanning Implementation: Implement content scanning tools to automatically detect and remove suspicious elements before sending emails.
  • Best Practice Education: Stay informed about the latest email authentication and content creation best practices to avoid triggering phishing filters.
  • Link Review: Thoroughly review all links within emails to ensure they are not pointing to phishing sites, and avoid the use of URL shorteners.
  • DMARC Policy Enforcement: Implement and enforce a strict DMARC policy (p=reject) to prevent unauthorized use of your domain.
  • SPF Record Accuracy: Ensure your SPF record accurately lists all authorized sending sources to prevent authentication failures.
  • Reputation Monitoring Vigilance: Regularly monitor your sender reputation using tools like Google Postmaster Tools and Sender Score to identify and address potential issues promptly.
  • List Hygiene Discipline: Maintain a clean email list by regularly removing inactive or invalid addresses to improve engagement and sender reputation.
  • Sending Volume Management: Manage your email sending volume to avoid sudden spikes, which can trigger spam filters.
  • Third-Party Assessment: Ensure that you regularly assess your third party senders. Assess any issues and blacklistings of those services.

What email marketers say
11Marketer opinions

Verizon Media PH01 errors typically arise from issues related to potential phishing content, poor sender reputation, or compromised authentication. Solutions include checking URLs against blacklists, ensuring proper SPF, DKIM, and DMARC configuration, reviewing email content for suspicious elements, monitoring and improving IP reputation, and implementing feedback loops. Shared hosting environments, URL shorteners, and sending volume also contribute to these errors. Regular list cleaning and avoiding sudden sending spikes help maintain a positive sending reputation.

Key opinions

  • Phishing Content: PH01 errors are often triggered by email content that resembles phishing attempts, including suspicious links, URL shorteners, and certain language patterns. Regularly scan and review content to avoid being flagged.
  • Authentication: Incorrect or missing SPF, DKIM, and DMARC records can lead to deliverability issues, including PH01 errors. Properly configuring these records is essential for establishing trust with Verizon Media.
  • Sender Reputation: A poor IP reputation or a presence on blacklists can trigger PH01 errors. Monitoring and improving IP reputation is critical, which includes addressing spam complaints and practicing good sending hygiene.
  • Shared Hosting: Using a shared hosting environment can negatively impact your sending reputation due to the actions of other users. Consider dedicated IPs or reputable email sending services.
  • List Hygiene: Poor list hygiene, including sending to inactive or invalid addresses, can damage your sender reputation and increase the likelihood of PH01 errors. Regularly clean your email list to improve engagement.
  • Third-Party Issues: Issues from Third Parties can effect your email deliverability. If you send through a third party such as Iterable it could effect your deliverability.

Key considerations

  • Content Review: Regularly review email content for elements that might be flagged as suspicious, and make necessary adjustments to avoid PH01 errors.
  • Authentication Setup: Ensure that SPF, DKIM, and DMARC records are correctly configured and up to date to authenticate your sending domain and improve deliverability.
  • Reputation Monitoring: Monitor your IP reputation using tools like Sender Score and address any issues promptly to maintain a positive sending reputation.
  • Feedback Loops: Set up feedback loops (FBLs) with Verizon Media to receive reports on spam complaints and take corrective actions to improve your sending practices.
  • Sending Volume: Avoid sudden spikes in email sending volume and spread out your sends to maintain a consistent sending reputation and prevent triggering spam filters.
  • Third Party Services: Be sure to check that all third party services you use are operating correctly and not causing any issues that might effect your email deliverability and reputation.
Marketer view

Email marketer from Email Geeks shares that they saw a client with same SURBL on Yahoo last week and to be sure to delist with SURBL and Norton. It appears that they made a change to their algorithms and a series of clients are showing up flagged, since it is happening at multiple ESPs. It appears to have lifted on its own on Sunday and Yahoo said they lifted before Surbl did

August 2023 - Email Geeks
Marketer view

Email marketer from Reddit suggests ensuring that your sending domain has proper authentication records (SPF, DKIM, DMARC) configured correctly, as this helps to establish trust with Verizon Media and reduce the likelihood of being flagged as phishing.

May 2022 - Reddit
Marketer view

Email marketer from Email Deliverability Blog suggests setting up feedback loops (FBLs) with Verizon Media to receive reports on spam complaints. Addressing these complaints promptly can improve your sending reputation and reduce PH01 errors.

October 2023 - Email Deliverability Blog
Marketer view

Email marketer from Email Geeks shares that if you send through Iterable the issue was on their side as a Clidfront.net link got listed by SURBL and VMG removed the listing yesterday afternoon.

April 2021 - Email Geeks
Marketer view

Email marketer from Stack Overflow shares that if you are on a shared hosting environment, the actions of other users can impact your sending reputation, leading to PH01 errors. Consider using dedicated IPs or reputable email sending services to avoid this issue.

April 2024 - Stack Overflow
Marketer view

Email marketer from Quora recommends avoiding the use of URL shorteners in emails, as they are often associated with spam and phishing. Using full, transparent URLs can help improve trust and reduce the likelihood of PH01 errors.

June 2022 - Quora
Marketer view

Email marketer from Email Sender Forum shares that a common cause for PH01 errors is the inclusion of URLs or domains in the email content that are blacklisted or associated with phishing activities. They suggest checking URLs against popular blacklists.

October 2023 - Email Sender Forum
Marketer view

Email marketer from Email List Provider suggests regularly cleaning your email list to remove inactive or invalid addresses. Sending emails to engaged recipients improves your sender reputation and reduces the risk of being marked as a spammer, which can prevent PH01 errors.

December 2023 - Email List Provider
Marketer view

Email marketer from Sending Service Forum shares that Spreading out your email sends and avoiding sudden spikes in volume can help maintain a consistent sending reputation, and prevent triggering spam filters, including those causing PH01 errors.

July 2024 - Sending Service Forum
Marketer view

Email marketer from Email Marketing Pro Blog recommends reviewing email content for any suspicious elements, such as URL shorteners, redirects, or language commonly used in phishing emails. Making content adjustments can prevent the email being marked as suspicious.

August 2024 - Email Marketing Pro Blog
Marketer view

Email marketer from Mail Server Forum points out that a poor IP reputation can trigger PH01 errors. Monitor your IP reputation using tools like Sender Score and take steps to improve it by addressing spam complaints and practicing good sending hygiene.

November 2022 - Mail Server Forum

What the experts say
3Expert opinions

PH01 errors in Verizon Media typically indicate that the email content is flagged as potential phishing. Causes include compromised accounts sending malicious emails, links to phishing sites, or email content that resembles phishing attempts. Resolving these errors involves content review, security audits, and staying updated on Verizon's evolving filtering systems.

Key opinions

  • Phishing Identification: PH01 errors are triggered when Verizon Media's filters detect potential phishing content in emails.
  • Compromised Accounts: Compromised accounts can send phishing emails, leading to contamination of IP addresses and authentication methods, triggering PH01 errors.
  • Content Matters: Suspicious links and wording in email content can trigger phishing filters, resulting in PH01 errors.
  • Evolving Systems: Verizon's filtering systems are continually updated, requiring ongoing adaptation of email authentication and content creation practices.

Key considerations

  • Regular Audits: Conduct regular security audits to identify and address potential vulnerabilities that could lead to account compromises.
  • Content Scanning: Implement content scanning tools to detect and remove suspicious elements before sending emails.
  • Update Knowledge: Stay informed about the latest email authentication and content creation best practices to avoid triggering phishing filters.
  • Link Review: Check all links to ensure they do not point to phishing sites. Avoid using URL shorteners.
Expert view

Expert from Word to the Wise shares that Verizon's filtering systems are constantly evolving. Staying up-to-date on best practices for email authentication and content creation can help you avoid PH01 errors.

December 2024 - Word to the Wise
Expert view

Expert from Spam Resource explains that checking your email content for elements that commonly trigger phishing filters, such as suspicious links or wording, is a good first step in resolving PH01 errors. They recommend using tools to scan content before sending.

May 2023 - Spam Resource
Expert view

Expert from Email Geeks explains that PH01 is a phishing error. The most likely reason is that something linked was hosting a phishing site. Alternatively, one of the client accounts was compromised and the hacker was sending out phishing mail through them which contaminated their IP / authentication / mailstream. Problem triggered Verizon’s phishing filters and a review of security is in order. Authentication is irrelevant, if their account is compromised then every bit of phish is sent out with the same authentication as their regular email.

October 2023 - Email Geeks

What the documentation says
5Technical articles

Verizon Media PH01 errors arise from suspected phishing content detected by their filters, stemming from email content or linked websites. Addressing this involves robust email authentication using SPF, DKIM, and DMARC to prevent spoofing, ensuring accurate SPF records covering all sending sources, and monitoring sending reputation via tools like Google Postmaster Tools for broader email health insights. Implementing a strict DMARC policy helps prevent unauthorized domain use for phishing.

Key findings

  • Phishing Flagging: PH01 errors signify that Verizon Media's filters have flagged email content or linked websites as potential phishing attempts.
  • DMARC Policy: A strict DMARC policy (p=reject) helps to prevent unauthorized use of your domain for phishing and spoofing.
  • SPF Configuration: Incorrect or incomplete SPF records can contribute to PH01 errors; ensuring accurate records is crucial.
  • DKIM Signatures: Correct DKIM implementation verifies the sender's identity and ensures content integrity, improving deliverability.
  • Reputation Monitoring: Monitoring sending reputation using tools like Google Postmaster Tools provides a broader view of email health and helps identify issues.

Key considerations

  • Content Scrutiny: Examine email content and links for potential phishing red flags before sending.
  • DMARC Implementation: Implement and enforce a strict DMARC policy to protect your domain from unauthorized use.
  • SPF Accuracy: Ensure your SPF record accurately lists all authorized sending sources to prevent authentication failures.
  • DKIM Setup: Correctly implement DKIM signatures to verify the sender's identity and message integrity.
  • Reputation Awareness: Regularly monitor your sending reputation to proactively identify and address potential deliverability issues.
Technical article

Documentation from DMARC.org explains that implementing a strict DMARC policy (p=reject) can help prevent unauthorized use of your domain for phishing and spoofing, which reduces the chance of your emails being flagged with a PH01 error when legitimate emails are sent.

March 2022 - DMARC.org
Technical article

Documentation from Verizon Media Postmaster explains that a 554 PH01 error indicates that the email was not accepted for policy reasons, specifically due to suspected phishing content. The error occurs when the email content or linked websites are flagged as potential phishing attempts by Verizon Media's filters.

August 2024 - Verizon Media Postmaster
Technical article

Documentation from SPF-record.com highlights that incorrect or incomplete SPF records can lead to deliverability issues, including PH01 errors. Ensuring that your SPF record includes all authorized sending sources is crucial for authentication.

December 2021 - SPF-record.com
Technical article

Documentation from Google Postmaster Tools highlights that While not directly Verizon, monitoring your sending reputation through tools like Google Postmaster Tools gives a broader view of email health and can help in identify reputation issues. Consistent monitoring helps ensure emails avoid issues like PH01 errors.

January 2024 - Google Postmaster Tools
Technical article

Documentation from DKIM.org states that correctly implementing DKIM signatures ensures that the email content has not been altered in transit and verifies the sender's identity. This helps to improve deliverability and reduce the chances of being flagged with PH01 errors.

March 2021 - DKIM.org