Where can I find statistics on BIMI adoption by email senders?
Summary
What email marketers say9Marketer opinions
Email marketer from ZeroBounce might cover BIMI as part of their email deliverability content. Checking their blog or resource section could reveal related insights or industry analysis.
Email marketer from BimiRadar shares that their website tracks BIMI adoption rates across various domains and provides statistics on the percentage of domains that have implemented BIMI.
Email marketer from Reddit forum r/emailmarketing shares that BIMI is still relatively niche but growing, especially among larger brands. No hard numbers, but anecdotal evidence suggests increasing interest.
Email marketer from Mailjet may have blog posts, guides, or webinars that explore BIMI implementation and its dependence on DMARC. While they might not share specific adoption numbers, they often highlight the benefits of implementing BIMI.
Email marketer from EmailGeeks was looking for sources of stats on BIMI adoption and planned adoption by senders.
Email marketer from Proofpoint, formerly Agari, may include BIMI adoption trends in their email security reports. It's worth checking their resource library for related reports.
Email marketer from Gmass, might touch on BIMI as a way to improve brand recognition for bulk email campaigns, though not directly sharing adoption stats. Searching their blog for 'BIMI' can highlight any discussion around it.
Email marketer from Litmus shares industry reports and blog posts that occasionally touch upon BIMI adoption as part of broader email authentication and marketing trends. They suggest searching their site for 'BIMI' to find relevant articles.
Email marketer from StackOverflow mentions that larger organizations are leading the charge in BIMI adoption due to brand recognition benefits. They recommend searching for case studies on brand-specific implementations for adoption insights.
What the experts say2Expert opinions
Expert from Email Geeks shares a URL to find stats about BIMI adoption - <http://Bimiradar.com|Bimiradar.com>
Expert from Word to the Wise, Laura Atkins discusses BIMI and its role in brand recognition, suggesting that while concrete adoption numbers are hard to come by, the presence of major brands implementing BIMI indicates a growing trend. Mentions that exploring industry reports and case studies can give an insight into usage, but the article does not offer explicit statistics.
What the documentation says6Technical articles
Documentation from Sectigo explains their role as a provider of VMCs necessary for BIMI, without providing adoption numbers directly. Industry-specific reports are recommended for such data.
Documentation from Valimail explains that while exact numbers fluctuate, Valimail offers insights into DMARC and BIMI adoption trends based on their customer data and industry analysis. They suggest reviewing their blog and resource section for related data.
Documentation from DigiCert explains that they provide Verified Mark Certificates (VMC) required for BIMI, but don't publish adoption stats directly. They suggest referring to industry analysis for adoption trends.
Documentation from Entrust a Certificate Authority, may contain information regarding the requirement of Verified Mark Certificates (VMCs) for BIMI implementation, but does not publish explicit BIMI adoption statistics.
Documentation from BIMI Group Website explains that while specific adoption statistics may not be publicly available due to confidentiality and competitive reasons, aggregated and anonymized data may be shared in industry reports or presentations. They recommend checking with email security vendors or industry research firms.
Documentation from DMARC Analyzer explains that while they don't provide explicit BIMI adoption stats, monitoring DMARC implementation is a prerequisite. Data related to DMARC setup can give an indirect indication of potential BIMI readiness.