Where can I find statistics on BIMI adoption by email senders?

9 Marketer opinions 2 Expert opinions 6 Technical articles 7 Resources

Summary

Finding precise statistics on BIMI adoption can be challenging. While BimiRadar directly tracks adoption rates, other sources suggest looking to industry reports, email security vendors, and marketing firms for aggregated data. Valimail offers insights based on their data, and monitoring DMARC implementation, a BIMI prerequisite, can give an indirect view. The BIMI Group, DigiCert, Entrust, and Sectigo, involved in BIMI-related services, recommend industry analysis. Reddit and StackOverflow communities note growing interest, particularly among larger brands, though without exact figures. Providers like Litmus, Mailjet, ZeroBounce, and Gmass might touch on BIMI in their content. Laura Atkins from Word to the Wise highlights increased adoption by major brands as a growing trend.

Key findings

BimiRadar Tracks Adoption: BimiRadar directly tracks BIMI adoption rates.
Industry Reports Key: Industry reports and vendor data are important resources.
DMARC Monitoring: Monitoring DMARC implementation provides an indirect measure.
Brand Adoption Trend: Large brands are increasingly adopting BIMI.
Limited Direct Numbers: Direct, public statistics are often limited.

Key considerations

Confidentiality: Adoption data is often kept confidential for competitive reasons.
Indirect Indicators: Rely on indirect measures like DMARC implementation or industry analysis.
Vendor Bias: Data from individual vendors may not represent the entire market.
Anecdotal Evidence: Some insights are based on anecdotal evidence rather than hard data.
Industry reports: Check industry reports from email security vendors and marketing firms.

What email marketers say
9Marketer opinions

Information on BIMI adoption rates can be found in various sources, including websites that track BIMI adoption, industry reports, and blog posts. While some sources provide statistics on the percentage of domains that have implemented BIMI, others offer insights into adoption trends based on customer data and industry analysis. Anecdotal evidence suggests that BIMI is growing, especially among larger brands, but concrete adoption numbers can be difficult to obtain. Many resources focus on the benefits of BIMI and related concepts such as DMARC, rather than providing specific adoption statistics.

Key opinions

BimiRadar Tracks Adoption: BimiRadar tracks BIMI adoption rates across domains.
Litmus Provides Industry Insights: Litmus shares industry reports and blog posts that touch upon BIMI adoption.
Reddit's r/emailmarketing Community Insights: The r/emailmarketing community suggests BIMI is growing, especially among larger brands, though without hard numbers.
StackOverflow Highlights Enterprise Adoption: StackOverflow indicates larger organizations are leading BIMI adoption.
Proofpoint (Agari) Security Reports: Proofpoint, formerly Agari, may include BIMI adoption trends in security reports.
EmailGeeks Members Seek Data: EmailGeeks community members actively seek BIMI adoption statistics.
Email Vendor Content Highlights Benefits: Email vendors like Mailjet, ZeroBounce, and Gmass highlight the benefits of BIMI without necessarily sharing specific adoption statistics.

Key considerations

Limited Public Statistics: Specific, publicly available BIMI adoption statistics are often limited due to confidentiality and competitive reasons.
Focus on Related Technologies: Some resources focus on related technologies like DMARC, which is a prerequisite for BIMI.
Anectodal Data: Some insights are based on anecdotal evidence and community discussions rather than concrete data.
Vendor-Specific Data: Some vendors may offer insights based on their customer data, but this data may not be representative of the overall market.
Check industry reports: Consult industry reports and case studies for information on brand-specific implementations.

Marketer view

Email marketer from ZeroBounce might cover BIMI as part of their email deliverability content. Checking their blog or resource section could reveal related insights or industry analysis.

July 2021 - ZeroBounce

Marketer view

Email marketer from BimiRadar shares that their website tracks BIMI adoption rates across various domains and provides statistics on the percentage of domains that have implemented BIMI.

August 2022 - BimiRadar

Marketer view

Email marketer from Reddit forum r/emailmarketing shares that BIMI is still relatively niche but growing, especially among larger brands. No hard numbers, but anecdotal evidence suggests increasing interest.

September 2023 - Reddit

Marketer view

Email marketer from Mailjet may have blog posts, guides, or webinars that explore BIMI implementation and its dependence on DMARC. While they might not share specific adoption numbers, they often highlight the benefits of implementing BIMI.

June 2024 - Mailjet

Marketer view

Email marketer from EmailGeeks was looking for sources of stats on BIMI adoption and planned adoption by senders.

October 2022 - EmailGeeks

Marketer view

Email marketer from Proofpoint, formerly Agari, may include BIMI adoption trends in their email security reports. It's worth checking their resource library for related reports.

October 2022 - Proofpoint

Marketer view

Email marketer from Gmass, might touch on BIMI as a way to improve brand recognition for bulk email campaigns, though not directly sharing adoption stats. Searching their blog for 'BIMI' can highlight any discussion around it.

September 2023 - Gmass

Marketer view

Email marketer from Litmus shares industry reports and blog posts that occasionally touch upon BIMI adoption as part of broader email authentication and marketing trends. They suggest searching their site for 'BIMI' to find relevant articles.

December 2021 - Litmus

Marketer view

Email marketer from StackOverflow mentions that larger organizations are leading the charge in BIMI adoption due to brand recognition benefits. They recommend searching for case studies on brand-specific implementations for adoption insights.

April 2024 - StackOverflow

What the experts say
2Expert opinions

BIMI adoption statistics can be found on BimiRadar.com. Laura Atkins from Word to the Wise suggests that while exact numbers are difficult to obtain, the increased implementation of BIMI by large brands indicates a growing trend. Industry reports and case studies can also provide insight into BIMI usage.

Key opinions

BimiRadar: BimiRadar is a resource for finding BIMI adoption statistics.
Large Brand Adoption: The increasing implementation of BIMI by major brands suggests a growing trend.

Key considerations

Limited Direct Numbers: Exact BIMI adoption numbers are often difficult to come by.
Indirect Measurement: Explore industry reports and case studies for a more complete view of BIMI usage.

Expert view

Expert from Email Geeks shares a URL to find stats about BIMI adoption - <http://Bimiradar.com|Bimiradar.com>

March 2023 - Email Geeks

Expert view

Expert from Word to the Wise, Laura Atkins discusses BIMI and its role in brand recognition, suggesting that while concrete adoption numbers are hard to come by, the presence of major brands implementing BIMI indicates a growing trend. Mentions that exploring industry reports and case studies can give an insight into usage, but the article does not offer explicit statistics.

September 2021 - Word to the Wise

What the documentation says
6Technical articles

Official documentation from BIMI-related organizations indicates that specific, public BIMI adoption statistics are generally unavailable due to confidentiality and competitive concerns. Instead, aggregated and anonymized data may be shared in industry reports or presentations. While direct numbers aren't usually published, insights into adoption trends can be found through industry analysis, vendor data, and monitoring DMARC implementation (a prerequisite for BIMI). Organizations that provide Verified Mark Certificates (VMCs) for BIMI also suggest reviewing industry analysis for adoption trends.

Key findings

Limited Public Data: Specific BIMI adoption statistics are generally not publicly available.
Industry Reports: Aggregated and anonymized data may be shared in industry reports and presentations.
Vendor Insights: Valimail offers insights based on their customer data and industry analysis.
DMARC as Indicator: Monitoring DMARC implementation can provide an indirect indication of BIMI readiness.

Key considerations

Confidentiality: Confidentiality and competitive reasons limit the public availability of adoption statistics.
Indirect Measurement: Direct numbers may not be available; focus on industry reports and analysis for trends.
Industry Reports Focus: Refer to industry reports for aggregated and anonymized data.
DMARC prerequisite: DMARC set up is important as it is a pre-requisite to BIMI

Technical article

Documentation from Sectigo explains their role as a provider of VMCs necessary for BIMI, without providing adoption numbers directly. Industry-specific reports are recommended for such data.

January 2023 - Sectigo

Technical article

Documentation from Valimail explains that while exact numbers fluctuate, Valimail offers insights into DMARC and BIMI adoption trends based on their customer data and industry analysis. They suggest reviewing their blog and resource section for related data.

September 2022 - Valimail.com

Technical article

Documentation from DigiCert explains that they provide Verified Mark Certificates (VMC) required for BIMI, but don't publish adoption stats directly. They suggest referring to industry analysis for adoption trends.

February 2023 - DigiCert

Technical article

Documentation from Entrust a Certificate Authority, may contain information regarding the requirement of Verified Mark Certificates (VMCs) for BIMI implementation, but does not publish explicit BIMI adoption statistics.

March 2023 - Entrust

Technical article

Documentation from BIMI Group Website explains that while specific adoption statistics may not be publicly available due to confidentiality and competitive reasons, aggregated and anonymized data may be shared in industry reports or presentations. They recommend checking with email security vendors or industry research firms.

November 2022 - BIMI Group Website

Technical article

Documentation from DMARC Analyzer explains that while they don't provide explicit BIMI adoption stats, monitoring DMARC implementation is a prerequisite. Data related to DMARC setup can give an indirect indication of potential BIMI readiness.

October 2024 - DMARC Analyzer

Gmail Expands BIMI Support: Impact on Email Senders and Brand ...

Google introduces Common Mark Certificates and mobile BIMI checkmarks for Gmail. Learn how these changes affect email authentication and sender reputation.

Mailgun

2.3 million organizations embrace DMARC compliance - Red Sift Blog

It has been one year since Google and Yahoo implemented stricter requirements for bulk email senders. Eleven months ago, Red Sift shared an update based on data from BIMI Radar, which revealed a concerning global readiness picture.

Red Sift Blog

DMARC adoption momentum builds in Japan in 2024 - Valimail

Explore 2024 DMARC adoption trends among Japan’s .jp domains, the impact of new sender requirements, BIMI growth, and how to improve email security/

Valimail -

The State of BIMI - dmarcian

Brand Indicators for Message Identification (BIMI) is a standard that associates your brand logo with an email authenticated by DMARC.

dmarcian

Build Email Engagement and Trust with BIMI | Airship

Marketers relying heavily on email promotions must effectively engage audiences or suffer the consequences. According to Airship’s research, 79% of global consumers ignore or delete emails from brands they’ve subscribed to at least half the time or more. If this startling statistic serves as a wake-up call to enhance your email strategy, one thing you […]

Airship

Improve your email marketing by becoming a BIMI Verified Sender ...

Explore the transformative impact of BIMI (Brand Indicators for Message Identification) technology on email security. Discover how verified senders and brand logos enhance trust, combat phishing, and improve email deliverability.

Impression