Does Microsoft Outlook support BIMI for displaying brand logos in email?
Summary
What email marketers say13Marketer opinions
Email marketer from MarketingPro Website explains that BIMI adoption faces challenges due to varying support across email clients and the complexities of implementing DMARC.
Marketer from Email Geeks shares a link to the BIMI infographic, implying it expresses Microsoft's current stance on BIMI.
Marketer from Email Geeks shares that Microsoft backed off AMP and instead have "Actionable messages" and provides a link to documentation.
Email marketer from Mailhardener mentions how BIMI can increase brand recognition and email security by leveraging existing authentication standards like SPF, DKIM and DMARC, but doesnt mention if Outlook is directly supported.
Email marketer from StackEmail states that while BIMI is gaining traction, it's not universally supported and Outlook's support is still limited.
Email marketer from Twitter mentions that Outlook does not appear to be supporting BIMI.
Marketer from Email Geeks shares that the Microsoft approach on his blog seems to have been discontinued, mentioning it was Bing Pages and is on hold. Mentions that it only worked in Outlook consumer and that even if set up previously, no new senders can enter the program.
Email marketer from Reddit user indicates that despite some discussion, there's no concrete evidence of BIMI being rolled out across all Outlook versions yet.
Email marketer from Email Marketing Forum notes the ongoing absence of BIMI in Outlook and highlights alternative strategies for brand visibility within the email client.
Email marketer from EmailVendorSelection.com indicates that BIMI support is growing, but its absence in major clients like desktop Outlook hinders widespread adoption.
Email marketer from OnlyB2B talks about brand recognition using BIMI, but does not mention if Outlook specifically supports it or not.
Marketer from Email Geeks recalls that it took Microsoft a number of years to give up doing their "own thing" with authentication (Sender ID), questioning how long they may wait this one out with BIMI.
Email marketer from Litmus Community mentions that as of late 2023, Outlook.com (web version) supports BIMI, but the Outlook desktop app does not.
What the experts say3Expert opinions
Expert from Spam Resource explains that while Microsoft supports Actionable Messages, which can display branding, they have not yet implemented BIMI directly in Outlook.
Expert from Email Geeks mentions "brand cards" and Marketer from Email Geeks adds that Microsoft had this site <https://business.microsoft.com/> which now redirects and adds <https://www.validity.com/blog/microsoft-introduces-new-verified-icons-for-businesses/> there is the only screenshot of it...
Expert from Word to the Wise mentions that the integration of VMC and BIMI with Microsoft actionable messages (MAM) offers the equivalent of the BIMI experience, which can be an expensive process if your logo is not already trademarked.
What the documentation says4Technical articles
Documentation from DigiCert provides general information about BIMI and the requirements for implementation, but doesn't specify details about Outlook support.
Documentation from BIMI Group website provides a list of supporting email providers and specifies that Outlook.com supports BIMI but doesn't offer details about the desktop app.
Documentation from Microsoft explains Actionable Messages as an alternative, without directly mentioning BIMI support or plans for its implementation.
Documentation from Entrust details Verified Mark Certificates (VMCs) required for BIMI and their function in verifying brand ownership, without specific mention of Outlook support.