What are the current DMARC adoption rates and future expectations?

Email marketer from LinkedIn user EmailSecurityExpert shares that DMARC adoption is being driven by the growing interest in BIMI (Brand Indicators for Message Identification). To use BIMI, senders must have DMARC in place, encouraging wider adoption.

Email marketer from ReturnPath (now Validity) stated that the expectation is DMARC becomes critical for managing and protecting domain reputation, ensuring that only legitimate emails are delivered and maintaining sender trust.

Email marketer from Validity notes that DMARC adoption has seen considerable growth in recent years, driven by increased awareness of email security threats and the need to protect brand reputation. Many organizations are moving towards stricter DMARC policies (p=quarantine or p=reject).

Email marketer from Mailhardener shares the future expectation is stricter enforcement of DMARC policies by mailbox providers, which means companies need to make sure their email setups are fully compliant to avoid deliverability issues.

Email marketer from EmailToolTester highlights that DMARC adoption is beneficial not only for security but also for improving email deliverability. As more mailbox providers prioritize DMARC compliance, senders without DMARC records may face deliverability challenges.

Email marketer from an email security forum states that while DMARC adoption is increasing, many organizations are still hesitant to move to a 'reject' policy due to concerns about blocking legitimate emails. The trend is towards gradual implementation, starting with 'monitor' and then 'quarantine'.

Email marketer from SendForensics highlights that future expectations are that failing DMARC authentication will increasingly lead to emails being rejected by mailbox providers, significantly impacting deliverability. proactive monitoring is key.

Email marketer from SparkPost notes that DMARC reporting is crucial for understanding how your emails are being handled and identifying potential issues. Increased focus on DMARC reporting is expected in the future.

Email marketer from Reddit user EmailMarketingPro states that DMARC is becoming increasingly necessary for any business that relies on email marketing. They believe that mailbox providers will eventually require DMARC compliance, making it essential for future deliverability.

Email marketer from Port25 states that DMARC is increasingly crucial in email authentication and that the trend is for more stringent policies, potentially impacting deliverability if DMARC compliance isn't maintained.

Marketer from Email Geeks shares that if you're deploying a new domain, start with DMARC as its easier than trying to implement it later.

Expert from Email Geeks shares that starting from scratch is easy compared to trying to work out all the folks legitimately sending your mail.

Expert from Email Geeks shares that Google announced they would be moving all their mail to p=reject in 2016 and then didn’t, indicating that DMARC is unlikely to become a requirement in the foreseeable future. However, she still believes that it is best practice for mail to align with both SPF and DKIM to be DMARC ready.

Expert from SpamResource explains that DMARC adoption is vital for improving email security and protecting against phishing attacks. The site stresses the importance of implementing DMARC and reports that future expectations involve stricter enforcement of DMARC policies by mailbox providers.

Expert from Word to the Wise shares the trend in the industry is that domains which have DMARC setup correctly and pass alignment checks are more likely to see better delivery rates. The site emphasizes the benefits of fully adopting DMARC for all sending domains to ensure future delivery success.

Expert from Email Geeks explains that one of the biggest things holding back DMARC adoption is its cost to implement and maintain. She continues to state that there are places where whole business processes need to be changed in order to support DMARC and there is no clear incentive to invest millions of dollars in a technology that doesn’t have a clear million dollar upside.

Documentation from Google states that having a DMARC record is important for protecting your domain from spoofing and phishing. Google encourages all domain owners to implement DMARC to improve email security for everyone.

Documentation from Proofpoint (formerly Agari) reports DMARC implementation helps reduce phishing attacks and domain spoofing. They mention statistics showing a significant decrease in fraudulent emails for organizations that have fully implemented DMARC.

Documentation from dmarc.org shares that DMARC adoption is steadily increasing, with a significant portion of global email traffic now protected by DMARC. They state specific percentages for different sectors but emphasize ongoing growth.

Documentation from Microsoft shares that DMARC, along with SPF and DKIM, is an important email authentication method that helps prevent spoofing and phishing attacks. Microsoft emphasizes the importance of using these methods for anti-spoofing protection in Exchange Online Protection (EOP).

Documentation from the RFC Editor states that RFC7489 defines DMARC and provides the technical specifications for its design and implementation and is seen as a future requirement for email security.