How can DMARC reports be enriched with user-level data for better domain enforcement?
Summary
What email marketers say10Marketer opinions
Email marketer from GlockApps responds that integrating DMARC data with email deliverability testing tools allows marketers to assess the impact of DMARC policies on email placement and identify any potential issues with inboxing rates, ensuring optimal deliverability.
Email marketer from Valimail shares how enriching DMARC reports can involve correlating DMARC data with other data sources (like CRM or marketing automation platforms) to identify individual user behavior, track email engagement, and gain deeper insights into campaign performance.
Marketer from Email Geeks clarifies that the DMARC extension enriches reports with data from ESPs, ISPs, and data partners to link DMARC domains to ESPs and users, acknowledging that while data availability isn't 100%, it's sufficient to be useful.
Email marketer from Mailhardener responds that correlating DMARC data with internal user data allows businesses to identify which users are most affected by deliverability issues, personalize email strategies, and improve user engagement.
Email marketer from StackExchange answers that combining DMARC data with threat intelligence feeds can help identify malicious actors and prevent phishing attacks by providing information about known bad actors and their associated IP addresses or domains.
Email marketer from Spamhaus shares how enriching DMARC reports with reputation data from blocklists like Spamhaus can provide additional context about the sending sources, helping identify malicious actors and prevent spam-related issues.
Email marketer from Email Marketing Forum shares how integrating DMARC reporting with Security Information and Event Management (SIEM) systems enables organizations to correlate email authentication data with other security events, detect anomalies, and identify potential security threats targeting their domains.
Email marketer from EasyDMARC explains that enriching DMARC reports with geolocation data can provide insights into the geographical distribution of email traffic, helping identify suspicious activity originating from unexpected locations and improving security measures.
Marketer from Email Geeks introduces a DMARC extension project, highlighting its aim to enrich DMARC reports with user-level data sourced from ESPs, ISPs, and data partners to help domains reach DMARC enforcement. He invites feedback on the project's FAQ and video.
Email marketer from Reddit shares how gathering user feedback (e.g., through feedback loops or complaint reports) and incorporating that data into DMARC analysis can provide a more comprehensive understanding of deliverability issues and help identify specific user-related problems.
What the experts say3Expert opinions
Expert from Email Geeks questions how the project matches users to ESPs or DMARC domains, given that standard DMARC reports lack user-level data, seeking clarification on the data sources for user-domain mapping.
Expert from Word to the Wise explains that feedback loops (FBLs) can provide user-level data by identifying users who mark emails as spam, enabling senders to suppress those users and improve their sender reputation, leading to better DMARC enforcement. This helps identify and remove problematic recipients from mailing lists.
Expert from Spam Resource suggests that enriching DMARC reports can be achieved by integrating internal data such as CRM or help desk information to connect authentication failures with specific customer accounts or support tickets. This allows for a better understanding of how authentication issues impact users and provides a basis for targeted remediation efforts.
What the documentation says5Technical articles
Documentation from Microsoft explains how Microsoft Exchange Online Advanced Threat Protection (ATP) enriches email security data with user-level information to help identify and mitigate phishing attempts, malware, and other email-borne threats.
Documentation from RFC7489 (the DMARC standard) explains that DMARC aggregate reports (RUA) provide summarized data about email authentication results, which can be used to identify authentication failures and potential abuse. While not directly user-level, this data informs domain owners about authentication trends.
Documentation from DMARC.org explains that DMARC reporting provides valuable feedback on email authentication practices, allowing domain owners to identify potential spoofing or unauthorized email activity and improve their overall email security posture.
Documentation from Cisco shares how Cisco's email security products combine DMARC data with behavioral analysis to detect anomalies in email traffic, such as unusual sending patterns or suspicious content, enabling proactive threat detection and response.
Documentation from Google Postmaster Tools explains that utilizing Google Postmaster Tools provides valuable insights into sender reputation, spam rates, and authentication results for Gmail users, aiding in the identification of potential issues and improving DMARC enforcement.