What should I do if my IP is suspended from Validity Certification due to high complaint rates?

Email marketer from Reddit responds that Validity Certification (formerly Return Path) suspension primarily impacts your reputation with mailbox providers who use their data. They recommend focusing on improving your email practices to reduce complaints and suggest reviewing feedback loops and list hygiene.

Email marketer from HubSpot explains that if deliverability is low, make sure you're authenticating your emails with SPF, DKIM, and DMARC. This ensures that mailbox providers recognize you as a legitimate sender.

Email marketer from SendGrid shares that focusing on engaged subscribers and providing value is crucial. Review your list segmentation strategy, ensure you are sending relevant content, and suppress unengaged users. Regularly monitor your sender reputation and adjust your strategy as needed.

Marketer from Email Geeks explains that they wouldn't stop sending from IPs just because they got suspended from Validity Certification, as suspensions are specific to each mailbox provider. To get them un-suspended, metrics need to get back in compliance, which requires data from sending.

Email marketer from Twitter answers that if your IP is suspended from Validity Certification due to high complaint rates, you should review your email practices, focusing on list hygiene and sending relevant content to engaged subscribers. Also, ensure you implement feedback loops to address complaints promptly.

Marketer from Email Geeks explains the only time to stop sending from an IP is if you've permanently killed off its deliverability, which is rare.

Email marketer from Litmus shares that it is important to make unsubscribing easy for users. This should be as simple as a single click. Also consider using a preference centre where users can decide what emails they receive and how often.

Email marketer from Reddit shares that if your IP gets suspended by Validity (Return Path) you need to review your list acquisition practices and honouring unsubscriptions. This involves verifying that you have explicit consent from your subscribers.

Marketer from Email Geeks shares that you need to send email traffic that will get low complaint rates, and as soon as the 30-day rolling average gets below-threshold, the IPs will get re-instated.

Email marketer from Campaign Monitor explains that you should segment your list, and then resend a re-engagement email and remove people from the list that don't respond to the re-engagement email.

Marketer from Email Geeks seconds Tim Starr's point about continuing to send and shares that has been working for them. They also suggest using Everest to monitor the rolling 30-day statistics to understand when the suspension should be lifted, assuming good traffic is sent.

Email marketer from EmailGeeks Forum answers that the first step is to identify the cause of the high complaint rates. They suggest analyzing your recent campaigns, reviewing your opt-in process, and segmenting your audience to send more targeted emails. Also, consider suppressing unengaged users.

Email marketer from Mailchimp explains that regularly cleaning your email list is important. Remove bounced addresses, unsubscribed users, and inactive subscribers. This will improve your sender reputation and increase deliverability.

Expert from Word to the Wise explains it is important to remove inactive subscribers. Inactive subscribers can result in negative engagement such as spam complaints. Work to ensure you continue to improve and conduct regular list hygiene.

Expert from Spam Resource explains that you should ensure you're properly processing complaint feedback loops (FBLs). This allows you to identify and remove subscribers who are marking your emails as spam, which is essential for reducing complaint rates and preventing future suspensions.

Documentation from Google Postmaster Tools explains using Postmaster Tools to monitor your domain's reputation and spam complaint rates. High spam complaint rates can negatively impact deliverability, so it's important to identify and address the underlying issues, such as sending unwanted or unexpected email.

Documentation from Validity explains that to regain compliance after a suspension, you must address the root cause of the high complaint rates. This involves improving list hygiene, ensuring clear opt-in processes, and sending relevant content. Monitor your metrics in Everest to track progress and ensure the 30-day rolling average falls below the threshold.

Documentation from SparkPost explains a key element to maintain good sender reputation is consistency. Maintain regular sending volumes and avoid large sudden spikes in sending. This helps mailbox providers trust your email traffic.

Documentation from Microsoft explains using the Sender Support form to request mitigation if you believe your IP was wrongly flagged. Before submitting, review and correct sending practices that might be causing complaints, such as ensuring proper authentication and honoring unsubscribe requests.