What is Vade Secure's Sendertool and how does it work for managing IP blocks and false positives?
Summary
What email marketers say11Marketer opinions
Email marketer from LinkedIn suggests that while Sendertool does not directly function as a feedback loop, it offers a means of communicating deliverability issues, especially those related to false positives, which supplements traditional feedback loop mechanisms.
Email marketer from Email Marketing Forum reports that a false positive flagged by Vade Secure can lead to blocks on Verizon domains. The user highlights the importance of quickly addressing any false positives with Vade to avoid deliverability issues.
Email marketer from Reddit mentions that Sendertool has limitations such as a cap on the number of outstanding review requests at any given time. This can require senders to manage their requests in batches, which can be cumbersome for those managing a large number of IPs.
Email marketer from Email Marketing Agency warns that Sendertool is essential because a Vade Secure listing can lead to a Verizon block. It’s an extra step senders need to consider on top of standard authentication and deliverability best practices.
Email marketer from Email Deliverability Consultant explains that while Verizon often unblocks relatively quickly, the process of getting delisted from Vade Secure after a false positive can be lengthy, requiring ongoing attention and communication with Vade's support teams.
Marketer from Email Geeks shares their experience signing up and adding IPs to Vade Secure's Sendertool. They explain that you can add IPs or by /24's and also designate if it's shared or dedicated, then each request needs to be confirmed with an email as Benjamin describes like SNDS and can only have 5 requests outstanding at a time. They also note that the tool doesn't share any data and seems like a support portal for submitting false positives.
Marketer from Email Geeks explains that similarly to SNDS, Vade Secure's Sendertool will send an email to one of the email addresses they would have fetched from the RIR db (arin, ripe...) for the domain of the reverse records. If the person who validates this also does it for a second account, it should work.
Email marketer from StackExchange describes Sendertool as primarily a support portal for submitting false positive reports. It doesn't offer in-depth data or analytics about email deliverability but serves as a communication channel with Vade.
Email marketer from Email Deliverability Blog emphasizes that proactive IP management within Sendertool, such as correctly designating IPs as shared or dedicated, is vital to maintaining a positive sending reputation with Vade's filtering systems.
Email marketer from Reddit shares that when adding IP addresses to Sendertool, a verification email is sent to an address listed in the RIR database (ARIN, RIPE, etc.) for the domain associated with the reverse DNS record of the IP. The user needs to validate this email to confirm ownership.
Marketer from Email Geeks shares their experience with a false positive that triggered a full block of all of their IPs to Verizon domains due to a listing sent by Vade. They are having difficulty getting delisted from Vade because they don’t own their IPs and are working with an intermediary.
What the experts say2Expert opinions
Expert from Spamresource explains that Vade Secure uses a sender score in their email filtering that could be impacted by having an IP on blocklists. They do not specifically reference their Sendertool and focus on holistic reputation management.
Expert from Spamresource details general issues regarding false positives and email filtering. It indirectly highlights the problems Vade Secure's Sendertool aims to solve but does not specifically analyze Sendertool or its functionality.
What the documentation says4Technical articles
Documentation from Vade Secure details that Sendertool allows senders to register and manage their IP addresses, including specifying whether they are dedicated or shared. This information helps Vade's system better understand the sending infrastructure and reduce false positives.
Documentation from Vade Secure explains that Sendertool is a self-service platform designed to help legitimate senders resolve false positives and manage their IP reputation with Vade's email filtering solutions. It provides a direct channel for senders to request reviews of their sending practices and IP addresses.
Documentation from Vade Secure outlines that through Sendertool, senders can submit requests for reviews of emails that have been incorrectly classified as spam (false positives). This process typically involves providing details about the email and the reason it should be considered legitimate.
Documentation from Email Provider FAQs explains that leveraging Sendertool to report false positives can assist in mitigating IP blocks enacted by Vade-integrated security systems. Consistent and accurate reporting helps ensure that legitimate email traffic is not unduly impacted.