How can I prevent my domain from being blacklisted due to an infected employee's computer or scraping contact information?

Summary

Preventing domain blacklisting due to infected computers or scraping contact information requires a comprehensive strategy incorporating technical controls, security protocols, employee training, and list management practices. Securing user accounts with strong passwords and two-factor authentication, monitoring outbound email for anomalies, implementing email authentication protocols (SPF, DKIM, DMARC), and segmenting the network are crucial technical measures. Alongside, regularly cleaning email lists, using CAPTCHA on signup forms, employing double opt-in, and establishing a clear unsubscribe process help mitigate the risks associated with scraped data. Educating employees about phishing and malware, conducting regular malware scans, and actively monitoring domain reputation enable proactive identification and remediation of potential issues. Additionally, stripping client IPs from email headers and leveraging a dedicated IP for email sending can further minimize the impact of isolated incidents.

Key findings

  • Account Security is Paramount: Strong passwords and 2FA are fundamental to preventing unauthorized access and downstream spam activity.
  • Monitoring is Essential: Continuously monitor outbound email for unusual patterns and actively track domain reputation to detect issues early.
  • Email Authentication is Critical: Implementing SPF, DKIM, and DMARC protects against domain spoofing and unauthorized email sending.
  • List Hygiene Matters: Regularly clean email lists to remove invalid addresses, prevent spam trap hits, and minimize the impact of scraped data.
  • Employee Training is Key: Educate employees about phishing, malware, and secure computing practices to prevent infections and data breaches.
  • Scraping is a Direct Threat: Scraping email addresses and sending unsolicited emails significantly increases the risk of blacklisting and legal penalties.
  • Compliance with Regulations is Mandatory: Adherence to regulations like CAN-SPAM is essential to avoid legal repercussions and maintain email deliverability.
  • Clear Unsubscribe Process: Having a clear, accessible, and functional unsubscribe process is a must.

Key considerations

  • MTA Configuration: Properly configure the MTA to strip client IPs, hide internal headers, and authenticate outbound email.
  • Dedicated IP: Consider using a dedicated IP address to isolate the sending reputation and facilitate quicker resolution of deliverability issues.
  • Network Segmentation: Implement network segmentation to contain the impact of malware infections and limit their ability to spread.
  • Blocklist Monitoring: Use a blocklist monitoring service to proactively identify and address any blacklisting incidents.
  • Data Loss Prevention: Implement data loss prevention measures to prevent unauthorized scraping and external tool usage by employees.
  • Regular Security Audits: Perform frequent security audits to identify and remediate vulnerabilities in systems and processes.
  • Incident Response Plan: Develop and maintain an incident response plan to address malware infections and blacklisting events effectively.

What email marketers say
12Marketer opinions

Preventing domain blacklisting due to infected computers or scraped contact information involves a multi-faceted approach encompassing technical configurations, security practices, and list management. Key strategies include: securing user accounts, monitoring outbound email, implementing DMARC/SPF/DKIM, regularly cleaning email lists, educating employees about phishing and malware, using CAPTCHA on signup forms, and actively monitoring domain reputation. Stripping client IPs from email headers and network segmentation can also mitigate risks. Employing double opt-in and considering a dedicated IP further enhance deliverability and isolate potential issues.

Key opinions

  • Account Security: Strong passwords and 2-Step Verification are crucial for preventing unauthorized access and subsequent spam outbreaks from compromised accounts.
  • Email Monitoring: Monitoring outbound email activity and setting sending limits helps in identifying and containing compromised accounts before they severely impact domain reputation.
  • Email Authentication: Implementing DMARC, SPF and DKIM prevents domain spoofing and unauthorized use of your domain for sending spam, protecting your reputation.
  • List Hygiene: Regularly cleaning email lists to remove invalid or unengaged addresses reduces the risk of sending to scraped addresses and triggering spam traps.
  • Employee Education: Educating employees about phishing scams and safe computing practices is vital for minimizing malware infections that can lead to outbound spam.
  • Form Security: Implementing CAPTCHA on signup forms prevents bots from adding scraped or fake email addresses to lists, maintaining a clean and legitimate subscriber base.
  • Reputation Monitoring: Regularly monitoring domain reputation using tools like Google Postmaster Tools helps identify and address deliverability issues before they result in blacklisting.
  • Client IP Stripping: Stripping client connecting IPs from outbound messages at the MTA level can prevent dynamic IPs from being associated with your domain.
  • Double Opt-in: Using double opt-in ensures that all subscribers are legitimate and actively want to receive your emails.

Key considerations

  • MTA Configuration: Properly configuring your MTA to strip client IPs from headers and potentially hide internal headers can prevent relay servers with poor reputations from affecting your deliverability.
  • Dedicated IP: Using a dedicated IP can isolate your sending reputation and make it easier to resolve any deliverability issues.
  • Proactive Security: Regularly scanning company computers for malware, implementing strong password policies, and training staff on security best practices are crucial for preventing infections.
  • Network Segmentation: Network segmentation can prevent malware from spreading across all systems.
  • Blocklist Monitoring: Consider using a blocklist monitoring service for quick detection of blacklisting.
Marketer view

Email marketer from Email Marketing Forum shares that educating employees about phishing scams and safe computing practices can minimize the risk of malware infections that lead to outbound spam.

January 2024 - Email Marketing Forum
Marketer view

Marketer from Email Geeks says if you have multiple relay instances outside of your org, the reputation of each relay server can be taken into account and suggests setting your MTA to strip out those internal headers (try hide-message-source, and remove-header in PMTA).

November 2024 - Email Geeks
Marketer view

Email marketer from Marketing Over Coffee shares that implementing CAPTCHA on signup forms prevents bots from adding scraped or fake email addresses to your list, helping to maintain a clean and legitimate subscriber base.

August 2023 - Marketing Over Coffee
Marketer view

Marketer from Email Geeks advises to get your MTA to strip out the client connecting IP from the outbound messages (replace it with 127.0.0.1) and then tell them you reformatted the offending laptop.

August 2023 - Email Geeks
Marketer view

Email marketer from StackExchange answers that implementing DMARC (Domain-based Message Authentication, Reporting & Conformance) can help prevent domain spoofing and unauthorized use of your domain for sending spam, protecting your reputation.

May 2024 - StackExchange
Marketer view

Marketer from Email Geeks explains that any relay servers will add "received" headers to your email, and if any of those relay IP's appear in blocklists then delivery of your email may be affected. The local email setup affects this (i.e. does it go from outlook on a laptop, to an exchange server, to a relay server etc.).

July 2022 - Email Geeks
Marketer view

Email marketer from Sendgrid suggests using a dedicated IP so that if you do get any sort of bounce or block, this has zero impact on other businesses or domains. This allows for a quicker resolution to IP/Domain blocks.

May 2023 - Sendgrid
Marketer view

Email marketer from Email Deliverability Blog explains that regularly monitoring your domain's reputation using tools like Google Postmaster Tools can help you identify and address deliverability issues before they result in blacklisting.

October 2024 - Email Deliverability Blog
Marketer view

Email marketer from Cybersecurity News says running regular malware scans on all company computers, especially those used for email communication, to detect and remove any infections that could be used to send spam is important to prevent blacklisting.

June 2022 - Cybersecurity News
Marketer view

Email marketer from Mailchimp Resource Centre explains using double opt-in requires new subscribers to confirm their email address before being added to your list, which ensures that all subscribers are legitimate and actively want to receive your emails.

February 2023 - Mailchimp Resource Centre
Marketer view

Email marketer from Reddit responds that regularly cleaning your email list to remove invalid or unengaged addresses can reduce the risk of sending to scraped addresses and triggering spam traps.

April 2021 - Reddit
Marketer view

Marketer from Email Geeks advises that it's not best practice for filters to look at any IP other than the one that initiated the SMTP connection, as 'Received from:' headers contain a mix of RFC1918 addresses and dynamically assigned IPs from ISPs that shouldn't be associated with a domain or sender.

September 2023 - Email Geeks

What the experts say
12Expert opinions

Preventing domain blacklisting from infected computers and scraped contact information requires a combination of proactive security measures and responsive actions. Identifying and isolating infected machines by analyzing mail logs and correlating IPs with authenticated users is critical. Additionally, strong security policies like password management and staff training are essential. Actively combatting scraping by monitoring employee activity, restricting external tools, and adhering to CAN-SPAM regulations is necessary. Furthermore, using a blocklist monitoring service can aid in early detection of blacklisting issues.

Key opinions

  • Malware Identification: Promptly identify infected machines by analyzing mail logs, cross-referencing IPs with authenticated users, and examining the machine for malware.
  • Contact IT Security: Involve IT Security immediately upon suspecting a malware infection to contain and remediate the threat.
  • Address Harvesting: Scraping email addresses, especially without consent and for unsolicited communication, is a primary driver of blacklisting and should be strictly avoided.
  • CAN-SPAM Compliance: Failure to comply with CAN-SPAM regulations when sending emails to scraped addresses can result in significant legal penalties.
  • Employee Monitoring: Monitor employee computer activity to prevent unauthorized scraping and use of external tools that could lead to blacklisting.
  • Security Policies: Implement strong password policies and enforce multi-factor authentication (MFA) to prevent account compromise and unauthorized access.
  • Staff Training: Train staff on security best practices to recognize and avoid phishing attempts, malicious links, and suspicious email attachments.

Key considerations

  • Log Analysis: Maintain comprehensive mail logs to facilitate the identification of infected machines and unauthorized sending activity.
  • Threat Containment: Develop and implement procedures for rapidly isolating and remediating infected machines to prevent further damage.
  • Security Audits: Conduct regular security audits to identify and address vulnerabilities in your systems and processes.
  • Data Loss Prevention: Implement data loss prevention (DLP) measures to prevent employees from scraping or exporting email addresses without authorization.
  • Blocklist Monitoring: Use a blocklist monitoring service to promptly detect any blacklisting and initiate corrective actions.
Expert view

Expert from Email Geeks says scraping email addresses and sending unsolicited mail to people who never asked for it and for whom it brings zero value to the recipient is problematic and will get blocked. Such companies prohibit unsolicited email.

May 2021 - Email Geeks
Expert view

Expert from Email Geeks suggests looking for the IP address in SMTP records to trace where it comes from, and most importantly, determine which authenticated user it is.

June 2023 - Email Geeks
Expert view

Expert from Spamresource.com responds that monitoring employee computer activity and restricting scraping or external tools could limit the scope of any potential blacklisting issues. This includes web-filtering, data loss prevention and anti-virus.

August 2021 - Spamresource.com
Expert view

Expert from Email Geeks says that scraping email addresses from google search results and mechanically harvesting those addresses, then sending boilerplate mail out to them, without their being any consent or implied relationship is what makes it spam, regardless of volume. Even scraping role addresses is spam.

September 2023 - Email Geeks
Expert view

Expert from Email Geeks says that in the US, if you scrape an address and fail to abide by CAN SPAM (and 90% of the messages I get fail to abide by CAN SPAM) you're not only breaking the law but you have treble penalties.

August 2024 - Email Geeks
Expert view

Expert from Word to the Wise states that staff training on security best practices, including what to look for in a phish, or a suspect link or an unexpected email attachment, will help make the business more secure.

July 2023 - Word to the Wise
Expert view

Expert from Email Geeks suggests that the issue could be an employee infested with malware, blasting it out through your smarthost. He recommends going through mail logs, cross-referencing the timestamp and given IP address to identify the authenticated user, then take their laptop away and look at it.

January 2025 - Email Geeks
Expert view

Expert from Email Geeks believes that the employee got infected with something and they're spewing crap out of your smart host, and recommends contacting IT Security and telling them.

August 2022 - Email Geeks
Expert view

Expert from Email Geeks says that MIMECast gave enough information to identify the user involved, but they might give you more if you can't find it from that.

August 2024 - Email Geeks
Expert view

Expert from Email Geeks explains that the IP address that Mimecast provided belongs to the machine that is sending out the malware and is information to help track down the infected machine.

September 2024 - Email Geeks
Expert view

Expert from Word to the Wise suggests setting strong password policies as part of a holistic approach to security. This includes setting minimum length, complexity and using MFA.

July 2023 - Word to the Wise
Expert view

Expert from Spamresource.com shares using a blocklist monitoring service. Some blocklist services provide notification options or offer commercial monitoring products so they can notify a customer directly of listing issues.

January 2023 - Spamresource.com

What the documentation says
5Technical articles

Preventing domain blacklisting from infected computers or scraped contact information requires a blend of security best practices and technical implementation. Securing user accounts with strong passwords and 2-Step Verification is a fundamental step. Monitoring outbound email and limiting sending volumes can help identify compromised accounts. Having a clear unsubscribe process prevents issues from scraping. Implementing SPF records restricts which servers can send email from your domain. Network segmentation confines the potential damage from a virus.

Key findings

  • Account Security: Strong passwords and two-factor authentication are essential for preventing unauthorized account access.
  • Outbound Monitoring: Monitoring outbound email for unusual activity helps identify compromised accounts.
  • Unsubscribe Process: A clear and accessible unsubscribe process is crucial for compliance and reducing spam complaints.
  • SPF Implementation: SPF records help prevent domain spoofing by specifying authorized sending servers.
  • Network Segmentation: Network segmentation can limit the scope of damage caused by a virus.

Key considerations

  • User Training: Ensure users are trained to recognize and avoid phishing attacks and other security threats.
  • Regular Audits: Conduct regular security audits to identify and address potential vulnerabilities.
  • Email Volume Limits: Establish email volume limits for users to detect and contain compromised accounts quickly.
  • Unsubscribe Management: Honor unsubscribe requests promptly and efficiently.
  • SPF Configuration: Maintain an accurate and up-to-date SPF record to ensure legitimate email delivery.
Technical article

Documentation from Spamhaus shares that having a clear and easily accessible unsubscribe process is essential for compliance and preventing blacklisting due to scraping and unsolicited email complaints. Make sure to honor all unsubscribe requests immediately.

May 2021 - Spamhaus
Technical article

Documentation from Cisco says network segmentation can limit the damage a virus can do. By separating parts of the network, they can only send spam through the segmented network, so it is easier to detect and limit damage.

October 2024 - Cisco
Technical article

Documentation from Google explains that securing user accounts with strong, unique passwords and enabling 2-Step Verification can help prevent unauthorized access that could lead to an infected computer sending spam and getting your domain blacklisted.

August 2024 - Google
Technical article

Documentation from Microsoft Learn states that monitoring outbound email for unusual activity and implementing limits on the number of emails users can send can help identify and contain compromised accounts before they cause domain blacklisting.

August 2021 - Microsoft Learn
Technical article

Documentation from RFC explains that Implementing SPF (Sender Policy Framework) records can help prevent unauthorized use of your domain by specifying which mail servers are authorized to send email on your behalf. The SPF record should be as tight as possible, and if you use 3rd party senders list these instead of A records if possible.

February 2024 - RFC