How can I prevent spam bot signups on my website?
Summary
What email marketers say9Marketer opinions
Email marketer from StackExchange explains that using javascript challenges, like requiring a user to perform a simple calculation or interaction on the page, can help identify bots that are unable to execute javascript code, thus preventing spam signups.
Email marketer from Neil Patel shares that honeypot techniques can prevent spam signups by adding a hidden field to your signup form that is invisible to human users but bots will often fill out. If the hidden field is populated upon submission, it's likely a bot, and the submission can be rejected.
Email marketer from Medium suggests using CAPTCHA alternatives, such as simple arithmetic questions or image selection challenges, to deter bots without sacrificing user experience.
Email marketer from Stack Overflow shares that requiring email verification before activating an account can prevent bot signups. This ensures that the email address is valid and belongs to a real person.
Marketer from Email Geeks shares that effective options include Rate Limiter, Re-Captcha, Hidden Form Field, Double Opt-In, Email Verification, and Web Page Hardening.
Email marketer from Bouncer explains that analyzing signup behavior, such as the speed of form completion, the use of disposable email addresses, and unusual IP addresses, can help identify and block suspicious signups that are likely bots.
Email marketer from Reddit explains that implementing a double opt-in process, where users must click a link in a confirmation email to activate their account, can effectively filter out bots and ensure only genuine users are added to your subscriber list.
Email marketer from Cloudflare explains that employing bot management techniques, such as analyzing HTTP characteristics, behavioral analysis, and machine learning, can effectively distinguish between legitimate users and bots, thereby preventing spam signups.
Email marketer from Webmaster Forum shares that it's important to limit signup attempts and the number of requests in short periods to avoid bot attacks. This is a standard rate limiting strategy.
What the experts say4Expert opinions
Expert from Word to the Wise explains that increasing the complexity and sophistication of the signup process helps filter out bot signups. This can be done by implementing advanced captcha methods, and complex forms, that can't easily be bypassed or filled out by bots.
Expert from Email Geeks explains that IP rate limiting only partially solves the problem of spam signups, suggesting a zerocaptcha or other reputation check might be more effective.
Expert from Email Geeks adds that capturing an audit trail of everything about each signup, including peer IP address and request headers, is crucial for spotting patterns and undoing damage from spam signups. They also suggest monitoring attempts to sign up the same email address in multiple places quickly.
Expert from Spam Resource explains the importance of analyzing user behavior during the signup process. They suggest monitoring signup patterns (like the time it takes to fill forms, or common data inputs), because bots often exhibit predictable patterns that can be identified and used to block the signup.
What the documentation says5Technical articles
Documentation from Akamai explains that their bot management product uses behavioral analysis and machine learning to detect and mitigate bot traffic, protecting websites from automated attacks like spam signups.
Documentation from Imperva explains that advanced bot detection methods, such as device fingerprinting and behavioral analysis, can identify sophisticated bots that mimic human behavior, allowing you to block them before they can create spam accounts.
Documentation from OWASP explains that implementing rate limiting can throttle the number of requests from a single IP address or user within a given timeframe, which can help prevent bots from overwhelming signup forms with numerous attempts.
Documentation from Sucuri explains that WAFs can identify and block malicious bot traffic before it reaches your signup forms by analyzing request patterns and other characteristics, reducing the load on your server and preventing spam signups.
Documentation from Google explains that reCAPTCHA protects websites from fraud and abuse. reCAPTCHA uses an advanced risk analysis engine to present challenges to users that only humans can solve. It is suggested to use reCAPTCHA v3 as it runs in the background without interrupting the user experience.