How can I ensure deliverability when many signups are from qq.com addresses and what steps can I take to prevent spam signups?
Summary
What email marketers say12Marketer opinions
Email marketer from Sendinblue Blog responds that segmenting your email lists based on subscriber engagement and demographics allows you to send more targeted and relevant emails. This increases engagement and reduces the likelihood of subscribers marking your emails as spam, which positively impacts deliverability.
Email marketer from Reddit explains that with qq.com emails, it is important to know your audience, a lot of Chinese nationals use qq.com as their primary email address. Before discarding them, check your target audience as it might be your target market.
Email marketer from SomeEmailForum explains the importance of checking bounce rates. A high bounce rate is a warning you have something wrong with your deliverability, this should be checked and rectified.
Email marketer from HubSpot Blog shares that avoiding spam trigger words and phrases in your email subject lines and body can help prevent your emails from being flagged as spam. They recommend using a natural and conversational tone.
Email marketer from EmailOctopus Blog explains that focusing on engaged subscribers and regularly cleaning your email list helps maintain a good sender reputation, which is crucial for deliverability. They recommend removing inactive subscribers and those who haven't engaged with your emails in a while.
Email marketer from MailerLite Blog shares that using double opt-in ensures that subscribers genuinely want to receive your emails. This reduces the chances of spam complaints and improves the overall quality of your email list, leading to better deliverability.
Email marketer from ActiveCampaign shares that making it easy for subscribers to unsubscribe from your emails can reduce spam complaints and improve deliverability. They recommend including a clear and accessible unsubscribe link in every email.
Marketer from Email Geeks shares that if you are sending to Chinese recipients, chances are those QQ addresses are perfectly legit; but if your business is not related to China, there's no good reason to have many qq.com addresses in your list.
Email marketer from Litmus explains the importance of testing your emails before sending them to ensure they render correctly across different email clients and devices. This helps improve the user experience and reduces the likelihood of subscribers marking your emails as spam due to formatting issues.
Marketer from Email Geeks shares that a client recently had a form without CAPTCHA and it got slammed with spam, damaging deliverability.
Marketer from Email Geeks advises that if it's an online gift shop, make sure you have a Captcha and confirmed opt-in.
Email marketer from Reddit explains you should rate limit new IPs. Start with a low message volume and slowly increase to build up your IP reputation
What the experts say5Expert opinions
Expert from Email Geeks adds that even if qq.com recipients *are* a target market, you need to jump through a lot of hoops to get into qq.com.
Expert from Email Geeks suggests persuading your developers to add some level of audit trail to the form - so it captures IP address and some browser metadata along with the email address to help prevent spam signups.
Expert from Spamresource answers that the best thing you can do to improve your deliverability and maintain a good reputation is to ensure your list building is compliant. This includes confirmed opt-in, and easily accessible opt-out, to ensure you only send to those people who want your mail.
Expert from Word to the Wise explains the importance of maintaining a good sender reputation by avoiding spam traps, and maintaining low complaint rates. Ensure you have good email authentication and a dedicated IP.
Expert from Email Geeks explains that qq.com has some extensive requirements and is a major deliverability challenge.
What the documentation says4Technical articles
Documentation from Google Workspace Admin Help explains that setting up SPF, DKIM, and DMARC records can significantly improve email deliverability by authenticating your emails and preventing spoofing. It verifies that the emails are sent from authorized servers, which helps mailbox providers trust your messages.
Documentation from SparkPost explains that monitoring your sender reputation, including IP address reputation and domain reputation, is crucial for identifying and addressing deliverability issues. Tools like Google Postmaster Tools can help track these metrics.
Documentation from RFC explains the importance of adhering to established email standards and best practices, such as using valid email addresses, avoiding excessive HTML formatting, and properly encoding your messages, to ensure compatibility and improve deliverability.
Documentation from Microsoft explains that you should ensure all email addresses used in the distribution of an email campaign are accurate and valid. Using invalid email addresses can hurt your reputation