How can you identify spammers?
Summary
What email marketers say12Marketer opinions
Email marketer from Quora shares that spammers often exhibit a lack of transparency and provide vague information about their offerings, making it difficult to ascertain their true intentions.
Email marketer from Constant Contact explains to be wary of unexpected attachments, especially from unknown senders. Never open attachments with extensions like .exe, .zip, or .scr, as they can contain malware.
Email marketer from ZeroBounce explains the importance of unsubscribe links. Spammers often don't provide a clear way to unsubscribe from their emails. A legitimate email should always have a visible and functional unsubscribe link.
Email marketer from Quora explains that spammers may make requests that are out of the ordinary, such as asking for personal information or attempting to install software, indicating malicious intent.
Email marketer from Reddit user r/emailmarketing shares that the use of shortened URLs (like bit.ly) without clear destination information can be a red flag. Legitimate senders usually use full, transparent links.
Email marketer from Quora shares that spam emails often contain poor grammar, spelling errors, and an excessive use of exclamation points, which are telltale signs of unprofessional and potentially malicious communications.
Email marketer from MailerCheck shares that certain content characteristics can indicate spam, including pushy sales language, promises that seem too good to be true, a sense of urgency, or spelling and grammatical errors. These tactics are often used to pressure recipients into taking immediate action.
Email marketer from ActiveCampaign shares that spam emails often lack personalization. They might use generic greetings like “Dear Customer” instead of your name. Legitimate businesses usually personalize their emails.
Email marketer from Reddit user r/Scams shares that emails that demand immediate action or threaten negative consequences if you don't comply are classic spam/scam tactics. This creates pressure and reduces your ability to think clearly.
Email marketer from MailerLite explains that you can identify potential spammers by checking the sender's email address and domain. Look for discrepancies, unusual domain names, or public email domains (like @gmail.com) used by businesses, as these can be red flags.
Marketer from Email Geeks shares an example of spammers trying to sign up with free email addresses and creating multiple accounts from the same IP address.
Marketer from Email Geeks shares a list of common phrases spammers often use to try and convince people their actions are legitimate, such as claiming they are not spamming, their contacts are business contacts, customers have purchased before, or contacts are fully qualified customers.
What the experts say4Expert opinions
Expert from Word to the Wise explains that spammers frequently acquire email lists through unethical or illegal means, such as scraping websites or purchasing them from unreliable sources, resulting in a high proportion of invalid or unengaged addresses.
Expert from Spamresource.com shares that spammers often neglect proper list hygiene practices, such as removing invalid or inactive email addresses, leading to high bounce rates and increased risk of being flagged as spam.
Expert from Email Geeks shares that spammers typically don't include information about who they are or who they work for in their profiles, often using just a first name without other details.
Expert from Word to the Wise explains that spammers often exhibit inconsistent sending patterns, such as sending large volumes of email sporadically rather than consistently, which can indicate illegitimate behavior.
What the documentation says4Technical articles
Documentation from Google Help shares that you should hover over links in emails before clicking them. If the link address looks suspicious, doesn't match the sender, or leads to an unfamiliar website, it's likely a spam or phishing attempt.
Documentation from Microsoft Support explains that phishing emails (a common type of spam) often contain threats or a sense of urgency to pressure recipients into taking immediate action without thinking. They might claim your account will be closed or that you'll miss a crucial opportunity if you don't act fast.
Documentation from the FTC explains that unsolicited commercial email (UCE), also known as spam, often involves deceptive subject lines. The subject line might be misleading or unrelated to the actual content of the email, a tactic used to trick recipients into opening the message.
Documentation from Spamhaus explains that you can check the IP address of the sending server against known blocklists (like those maintained by Spamhaus). If the IP is listed, it's a strong indicator of spam activity.