How can you identify the source of unsolicited emails and prevent data leaks?
Summary
What email marketers say13Marketer opinions
Email marketer from StackExchange user shares to use masked email addresses or aliases for different online accounts. If one of those masked addresses starts receiving spam, you can immediately identify the source of the leak and shut down that alias.
Marketer from Email Geeks shares how using periods in Gmail addresses in binary format can help track spammers, as they haven't seemed to catch on to this trick yet.
Email marketer from Litmus explains that regularly updating passwords and using strong, unique passwords for each online service can help prevent account breaches that lead to email address exposure.
Email marketer from Neil Patel explains that using a dedicated IP address helps isolate your email reputation, making it easier to track and manage deliverability issues, potentially pinpointing the source of leaks if spam starts originating from your IP.
Marketer from Email Geeks shares a tip to add a "+" and unique identifier to email addresses to track who might have leaked the address.
Email marketer from Email on Acid shares that creating honeypot email addresses (addresses not publicly listed) and monitoring them can help identify websites or services that are scraping email addresses and selling them to spammers.
Email marketer from Quora User explains reporting unsolicited emails to anti-spam organizations and relevant authorities can help track down the source of the spam and potentially prevent further data leaks.
Email marketer from Mailchimp shares that using unique email addresses or tagging addresses (e.g., using '+' notation in Gmail) for different services can help identify which service leaked your email if you start receiving unsolicited emails at that specific address.
Email marketer from ActiveCampaign says that continuously monitoring your email deliverability metrics, such as bounce rates and spam complaints, can provide insights into potential data leaks or unauthorized use of your email address.
Email marketer from MarketingProfs shares to implement strict list hygiene practices, including double opt-in and regular list cleaning, to prevent your own email lists from becoming sources of spam and data leaks.
Email marketer from Return Path shares to use sender reputation monitoring services to identify if your domain or IP address has been blacklisted, which could indicate a data leak or unauthorized email activity.
Email marketer from Reddit user /r/emailmarketing explains that they use password managers that highlight which websites have been involved in breaches allowing them to identify potential sources of email leaks if they start receiving spam at that specific address.
Marketer from Email Geeks explains they change their LinkedIn email address annually to a tagged one to identify spammers.
What the experts say3Expert opinions
Expert from Email Geeks explains that receiving email at an untagged address indicates the address was likely purchased from a database.
Expert from Spamresource.com explains that creating honeypot email addresses (i.e., email addresses that are not used for any legitimate purpose other than to attract spam) can help identify who is harvesting email addresses. By monitoring which honeypot addresses receive spam, you can track the sources of data leaks.
Expert from Word to the Wise explains that using tagged email addresses to track where you provide your email can help identify the source of a data leak. If you receive spam at a specific tagged address, you know which service or website shared or sold your address.
What the documentation says4Technical articles
Documentation from Google Support explains that Gmail's filtering system can help identify potential phishing emails and spam, sometimes revealing the source or sender patterns indicative of a leak.
Documentation from Spamhaus explains that using their tools to analyze the headers of unsolicited emails can reveal the originating IP address and potentially trace the source back to a specific network or service that leaked your email.
Documentation from IETF explains that implementing SPF (Sender Policy Framework) records helps prevent email spoofing, which is a common tactic used in phishing and spam campaigns. Properly configured SPF records can help reduce the likelihood of your domain being used to send unsolicited emails.
Documentation from DKIM.org explains that implementing DKIM (DomainKeys Identified Mail) signing adds a digital signature to your emails, which can verify the sender's identity and reduce the chances of your emails being marked as spam. This prevents unauthorized parties from sending emails on your behalf.