What causes '503 5.5.0 polite people say HELO first' bounce errors with Ziggo.nl and how are they resolved?
Summary
What email marketers say7Marketer opinions
Email marketer from Email Geeks reports that Ziggo.nl confirmed they had an issue converting some configs and it is now resolved.
Email marketer from Email Geeks shares that there were bounce issues related to ziggo.nl with the error message '503 5.5.0 polite people say HELO first' across multiple ESPs. The issue occurred roughly between 10:20am - 10:50am NL time.
Email marketer from MXToolbox explains that the 503 error is a generic error which means the server has refused the connection because it thinks you have contravened something. You should check the logs as this will tell you what the issue is.
Email marketer from EmailOnAcid says that you should use a 'telnet' command to test the connection to the server - this will confirm if there is a error in the authentication process of your emails.
Email marketer from StackOverflow answers that the typical SMTP sequence should be: connect, HELO/EHLO, MAIL FROM, RCPT TO, DATA, and QUIT. A 503 error suggests a deviation from this sequence.
Email marketer from Postmark shares that you can review your servers logs or contact the recipient to get their logs - as this will show you why the email was blocked.
Email marketer from Reddit shares that a 503 error might occur if the sending server's IP address is blacklisted or experiencing temporary network issues, preventing proper communication during the initial HELO/EHLO handshake.
What the experts say3Expert opinions
Expert from Spamresource.com explains that ensuring your HELO/EHLO is a valid, resolvable domain name is crucial. Using a generic hostname or one that doesn't match your sending domain can trigger 503 errors.
Expert from Spamresource.com shares that some providers are picky about the HELO/EHLO format. The hostname should resolve to the IP address you're sending from and be a fully qualified domain name (FQDN).
Expert from Wordtothewise.com explains that the HELO/EHLO should accurately reflect your server's identity and sending reputation. Inconsistent or misleading HELO information can lead to deliverability problems and 503 errors.
What the documentation says4Technical articles
Documentation from Exim Wiki states that a 503 error can be thrown when the server expects another command but doesn't receive it. Also can occur when the HELO/EHLO is badly formed and cant be passed.
Documentation from RFC Editor clarifies that the HELO or EHLO command must be the first command sent by the SMTP client after establishing a connection. A 503 error would occur if this command is missing or sent out of sequence.
Documentation from cPanel states that you should check your email client settings and also check your cPanel settings. You may have too many emails being sent at once, which causes the receiving server to block you. To resolve, slow down the amount you send.
Documentation from Microsoft Learn explains that a 5xx SMTP error code signifies a permanent error. Specifically, 503 means 'Bad sequence of commands' and suggests the client sent commands out of order, which can include HELO.