How to resolve Ziggo rate limiting issues for email senders?
Summary
What email marketers say9Marketer opinions
Email marketer from Stack Overflow recommends checking your email content for spam triggers. Certain keywords or phrases can increase the likelihood of being flagged as spam, leading to deliverability issues and rate limiting. Use spam testing tools to evaluate your content.
Email marketer from Tweakers.net suggests checking your IP reputation with various blocklist providers. If your IP is listed, it could be the reason for the rate limiting. He recommends using tools like MXToolbox to check the IP reputation.
Email marketer from Reddit suggests warming up your IP address gradually, especially if it's new. Sudden large volumes of email can trigger rate limits. Incremental increases in sending volume can help establish a positive reputation with Ziggo.
Email marketer from Validity recommends using their sender reputation monitoring tools to get insight into your sending reputation with various mailbox providers. They also highlight the importance of monitoring blocklist status to avoid deliverability issues and rate limiting.
Email marketer from EmailVendorSelection.com recommends contacting Ziggo's postmaster directly to inquire about specific rate limit policies and potential reasons for the limitations. Direct communication can provide clarity and potential solutions.
Email marketer from Litmus suggests segmenting your email lists and tailoring content to specific audiences. Sending highly relevant content can increase engagement and improve your sender reputation, reducing the likelihood of being rate-limited by ISPs.
Marketer from Email Geeks suggests checking for Cloudmark issues as Ziggo uses Cloudmark and can reduce message acceptance based on active fingerprints. Anne-Sophie also recommends checking other domains for issues or low inbox placement that use Cloudmark and shares that abuse@ziggo.nl is generally responsive.
Email marketer from Security.nl Forum suggests implementing SPF, DKIM, and DMARC records for your domain. Properly configured authentication can help improve your sender reputation and reduce the likelihood of being rate-limited.
Email marketer from Mailjet Help Center explains that rate limiting is often implemented by ISPs to protect their users from spam. They advise monitoring your sending reputation, segmenting your email lists, and gradually increasing sending volume to avoid triggering rate limits.
What the experts say2Expert opinions
Expert from Word to the Wise explains that one needs to look for commonalities in the failing messages, and then correct the pattern to resolve rate limiting or throttling issues. It is also advised to determine if the issue has to do with content, IP or domain reputation or if it is a technical issue.
Expert from Spam Resource explains the difference between blocking and throttling, and how throttling may be a deliberate and measured response when a server is considered suspicious but not definitively malicious. They suggest checking error messages and logs to differentiate the two.
What the documentation says5Technical articles
Documentation from Microsoft SNDS explains the importance of monitoring your IP reputation through the Sender Network Data Services (SNDS). It highlights that low reputation scores can lead to rate limiting or blocking by Microsoft services. Proactive monitoring and adherence to sending guidelines are recommended.
Documentation from Amazon Web Services highlights the importance of handling bounces and complaints promptly. High bounce rates and complaint rates can negatively impact your sender reputation and lead to deliverability issues and rate limiting.
Documentation from SparkPost explains the importance of checking the message headers for details on why messages are being throttled or rate limited. These headers often contain specific information about the reason for the limitation and can help troubleshoot the issue.
Documentation from RFC Editor specifies that SMTP servers may implement rate limiting to protect against abuse. The documentation advises senders to be prepared to handle temporary rejection codes (4xx errors) and to implement retry mechanisms with exponential backoff.
Documentation from Google advises monitoring your domain and IP reputation using Google Postmaster Tools. Maintaining a good reputation is crucial for avoiding deliverability issues, including rate limiting. They advise adhering to best practices for email authentication and engagement.