How many retries should I send to Yahoo after receiving a temporary error?
Summary
What email marketers say8Marketer opinions
Email marketer from GlockApps shares to maintain a good sender reputation, it's essential to promptly handle soft bounces. Retry sending emails a few times, but avoid excessive retries if the issue persists. Remove the email if there are repeated soft bounces.
Email marketer from Reddit suggests checking the Postfix documentation for specifics, but mentions that the default is usually a few days for retries.
Email marketer from StackOverflow mentions mail servers will usually retry sending for some time, like 5 days, and you can't control this from the sending side.
Email marketer from Neil Patel shares the importance of having a proper email deliverability strategy when sending emails and to monitor for temporary errors from providers like Yahoo. Recommends segmenting your email list as well as improving your email sending process.
Email marketer from SuperUser responds that a typical Postfix configuration will retry sending the email for about 5 days.
Email marketer from Email Geeks shares to apply a 4h delay for retry with this TSS message.
Email marketer from Mailjet shares to handle soft bounces which occur due to temporary issues like a full inbox or server problems, it's a good idea to retry sending the email a few times. However, avoid excessive retries, which can harm your sender reputation. Suggests implementing a retry schedule with increasing intervals between attempts.
Email marketer from Sendinblue recommends implementing a retry mechanism for temporary failures (soft bounces). Suggests retrying several times over a period, but avoids excessive retries to prevent overwhelming the recipient server. Also shares to suppress your emails with hard bounces to prevent damaging your sender reputation.
What the experts say4Expert opinions
Expert from Email Geeks explains that RFC5321 states trying for 3-5 days is ok, with a backoff algorithm that retries every few hours. However, every retry will count as a delivery attempt and can compound the length of time it will take for queues to empty, especially when receiving TSS style errors from Yahoo. States that reputation is already problematic when getting TSS errors, retries will only delay getting things fixed.
Expert from Spamresource.com shares that messages get delayed for a variety of reasons, often due to some capacity issue somewhere in the network. Legitimate mail servers will queue messages for some time, trying to deliver them. Usually, mail servers retry for 5 days, but that also depends on how the admin of the mail server has configured it.
Expert from Word to the Wise explains that when you see deferrals from Yahoo, it's important to slow down sending. A deferral means the receiving server isn't accepting mail right now. Continuing to send at the same rate can lead to further issues and potential blocking. Also shares that when they are deferring aggressively, slow WAY down. And if that doesn't help, stop sending until the problem clears.
Expert from Email Geeks shares the 4 hour delay is not necessarily about retries but for all delivery attempts, as that can sometimes improve the amount of mail you can send.
What the documentation says4Technical articles
Documentation from PowerDMARC shares that email providers generally keep attempting delivery over 24 hours. If delivery fails within this period, they generate a non-delivery report (NDR) or bounce message, but if they do then they can harm your sender reputation.
Documentation from RFC Editor states that a message should be tried for 3-5 days. The retry intervals should increase gradually.
Documentation from VadeSecure explains that a soft bounce means the email server had a temporary issue. It could be that the server was down or the mailbox was full. They will keep retrying for a certain amount of time.
Documentation from Microsoft Learn provides information about the default retry policies for Exchange Online. It specifies retry intervals and durations for messages deferred due to temporary errors.
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