What are the best practices for email deliverability to QQ.com?
Summary
What email marketers say12Marketer opinions
Email marketer from Email Marketing Forum recommends gradually warming up your IP address when sending to QQ.com to establish a positive sending reputation and avoid triggering spam filters.
Email marketer from Email Geeks shares they deliver to QQ.com but highlights the numerous checkpoints involved, emphasizing the difficulty without a physical presence in China.
Email marketer from Reddit advises segmenting your QQ.com email list and sending personalized content to improve engagement and avoid being marked as spam.
Email marketer from Email Deliverability Blog advises against using URL shorteners in emails sent to QQ.com, as they are often flagged as suspicious and can negatively impact deliverability.
Email marketer from Email Forum suggests subscribing to QQ.com's feedback loops (if available) to receive information about spam complaints and adjust your sending practices accordingly.
Email marketer from Localization Blog emphasizes the importance of properly encoding Chinese characters in your emails to QQ.com to ensure they are displayed correctly and avoid garbled text.
Email marketer from Email Marketing Blog highlights the importance of using simplified Chinese and culturally relevant content in your emails to QQ.com users to increase engagement and avoid being perceived as foreign spam.
Email marketer from Asia Email Tips Blog advises to optimise emails for mobile devices as most QQ.com users access their email on smartphones.
Email marketer from Online Forum emphasizes building a positive sender reputation with QQ.com by consistently sending valuable content and avoiding spam complaints.
Email marketer from Email Geeks states they operate in China, having opened an office there in 2012, and mentions that sending a million daily emails depends on several factors.
Email marketer from Global Email Marketing Blog recommends maintaining a consistent and reasonable sending frequency to QQ.com to avoid overwhelming users and triggering spam filters.
Email marketer from Marketing to China Guide recommends using a local IP address in China for sending emails to QQ.com to improve deliverability and reduce latency.
What the experts say7Expert opinions
Expert from SpamResource explains that a robust infrastructure and strong sender reputation are paramount for QQ.com deliverability, emphasizing the importance of dedicated IPs and consistent sending volumes to build trust.
Expert from Word to the Wise stresses the importance of avoiding spam traps in your email lists, explaining that hitting these addresses can severely damage your sender reputation and hinder QQ.com deliverability.
Expert from Email Geeks indicates they don’t specialize in China due to its complexity, advising consultation with ESPs like Exacttarget / SFMC, Sparkpost and Oracle.
Expert from Word to the Wise advises monitoring your engagement data, such as open rates and click-through rates, to identify and address any deliverability problems with QQ.com, using this information to refine your sending strategies.
Expert from SpamResource suggests regularly monitoring your sending IPs and domains against various blacklists to promptly identify and address any issues that could impact QQ.com deliverability.
Expert from SpamResource highlights the crucial role of list hygiene for QQ.com deliverability, recommending rigorous cleaning practices to remove inactive or invalid email addresses and maintain a high engagement rate.
Expert from Email Geeks shares that QQ sending should be slow, mobile optimized, and preferably in localized Chinese. They also note the likelihood of filtering due to the Great Firewall and mention a registration process that benefits from Chinese language assistance.
What the documentation says4Technical articles
Documentation from DMARC.org explains how to set up DMARC policies, allowing domain owners to specify how receiving mail servers should handle emails that fail SPF and DKIM checks.
Documentation from QQ Mail Official Website emphasizes implementing SPF, DKIM, and DMARC records for your sending domain to authenticate your emails and improve deliverability to QQ.com in their FAQ.
Documentation from DKIM.org details how to configure DKIM signatures, allowing email recipients to verify the authenticity of the sender and the integrity of the message content.
Documentation from RFC explains how to setup SPF records so that receiving mail servers can verify that mail appearing to come from a specific domain is authorized by the domain's administrators.