How to resolve QQ.com IP block issues and improve email delivery?

Summary

To resolve QQ.com IP block issues and improve email delivery, a multi-faceted approach is required. Understanding and adhering to QQ Mail's guidelines for bulk senders is crucial, encompassing proper unsubscribe mechanisms, avoiding spam triggers, and monitoring bounce rates. Improving sender reputation is essential and can be achieved through email authentication (SPF, DKIM, DMARC), regular list cleaning to remove inactive addresses, and gradual IP address warm-up. Personalizing email content, monitoring sender reputation via tools like Google Postmaster Tools, and engaging subscribers to whitelist your domain contribute to better deliverability. Proactive blocklist monitoring and remediation, using email verification services, and testing email designs also play a significant role. Implementing double opt-in for subscriptions and signing up for feedback loops with QQ.com offer further benefits. Finally, if individual QQ.com users are blocking your emails, consider engaging them directly or removing them from your list.

Key findings

  • QQ Mail Compliance: Adhering to QQ Mail's bulk sending guidelines is fundamental for successful delivery.
  • Email Authentication: Implementing SPF, DKIM, and DMARC is critical for verifying your identity and building trust.
  • List Hygiene: Regularly cleaning your email list improves sender reputation and reduces bounce rates.
  • Proactive Monitoring: Monitoring blocklists, sender reputation, and bounce rates enables timely issue resolution.
  • Engagement Matters: Engaging subscribers and encouraging whitelisting can boost deliverability.
  • Individual Blocks: Individual QQ.com users may be blocking emails independent of global filters.

Key considerations

  • Unsubscribe Process: Ensure your unsubscribe process is clear, functional, and compliant.
  • Spam Trigger Awareness: Be mindful of spam triggers and optimize your content accordingly.
  • IP Warm-up: Gradually increase sending volume to establish a positive sending history.
  • Content Personalization: Personalize content to increase engagement and reduce spam complaints.
  • Feedback Loops: Utilize feedback loops to understand and address spam complaints.
  • Whitelisting Encouragement: Actively encourage QQ.com subscribers to whitelist your domain/IP.
  • Address Source: Investigate the origin and permission status of QQ.com email addresses.
  • ESPs and QQ.com: Partner with ESPs that have established relationships with QQ.com.
  • Contact Blockers: Attempt to contact individuals blocking your emails through alternate channels

What email marketers say
9Marketer opinions

To resolve QQ.com IP block issues and improve email delivery, several strategies are recommended. Improving sender reputation through email authentication (SPF, DKIM, DMARC), regular list cleaning to remove inactive addresses, and warming up IP addresses gradually are crucial. Personalizing content, monitoring sender reputation, and engaging subscribers to whitelist your domain can also enhance deliverability. Proactive measures like using email verification services, testing email design, signing up for feedback loops, and maintaining a clean IP reputation by monitoring for blacklisting are essential. ESPs with established relationships with QQ.com can also assist. Implementing double opt-in and analyzing DMARC reports further aid in maintaining a healthy sending environment.

Key opinions

  • Authentication: Implementing SPF, DKIM, and DMARC is crucial for verifying your identity to QQ.com.
  • List Hygiene: Regularly cleaning your email list and removing inactive addresses reduces bounce rates.
  • IP Warm-up: Gradually warming up your IP address establishes a positive sending history with QQ.com.
  • Engagement: Personalized content and targeted campaigns increase engagement and reduce spam complaints.
  • Monitoring: Monitoring sender reputation and IP blacklisting status allows for prompt issue resolution.
  • Feedback Loops: Feedback loops from QQ.com provide insights into spam complaints and deliverability issues.

Key considerations

  • Whitelisting: Encourage subscribers to whitelist your domain to improve deliverability.
  • Testing: Test email content using QQ Mail's spam filter before sending to a large audience.
  • Dedicated IP: Consider using a dedicated IP address to isolate your sender reputation.
  • Double Opt-in: Implement double opt-in for new subscribers to ensure valid email addresses.
  • ESPs: Work with reputable ESPs that have established relationships with QQ.com.
  • DMARC Reports: Analyze DMARC reports to identify and address authentication issues.
Marketer view

Email marketer from Litmus explains that testing your email design and content using email testing tools can help ensure that your emails render correctly in QQ Mail and avoid being flagged as spam. They also recommend using a dedicated IP address for sending emails to QQ.com to isolate your sender reputation from other senders.

January 2024 - Litmus
Marketer view

Email marketer from Reddit explains that engaging with QQ.com subscribers through other channels to encourage them to whitelist your sending IP address or domain can improve deliverability. They also recommend testing your email content using QQ Mail's spam filter to identify potential issues before sending to a large audience.

January 2024 - Reddit
Marketer view

Email marketer from Gmass states that using an email verification service to remove invalid or inactive email addresses from your mailing list. They also recommend monitoring your bounce rate and taking steps to reduce it, such as implementing double opt-in for new subscribers.

November 2023 - Gmass
Marketer view

Email marketer from Email Marketing Forum explains that signing up for feedback loops with QQ.com allows you to receive reports of spam complaints from QQ Mail users. This helps you identify and address any issues with your email campaigns. They also recommend regularly reviewing and updating your email marketing practices to comply with QQ.com's policies.

May 2021 - Email Marketing Forum
Marketer view

Email marketer from Sendinblue Blog shares that personalizing email content and sending targeted campaigns can increase engagement and reduce the likelihood of users marking your emails as spam. They also recommend monitoring your sender reputation using tools like Google Postmaster Tools to identify and address any deliverability issues.

August 2022 - Sendinblue Blog
Marketer view

Email marketer from Mailjet Blog shares that improving your sender reputation by authenticating your emails (SPF, DKIM, DMARC) is crucial. This helps QQ.com verify your identity and reduces the chances of being blocked. They also advise checking blocklist status and requesting removal if listed.

October 2021 - Mailjet Blog
Marketer view

Email marketer from StackOverflow explains that maintaining a clean IP reputation is crucial for reaching QQ.com inboxes. This can be achieved by monitoring your IP address for blacklisting and promptly addressing any issues. They also suggest working with reputable email service providers (ESPs) that have established relationships with QQ.com.

December 2021 - StackOverflow
Marketer view

Email marketer from EmailOctopus Blog suggests that regularly cleaning your email list by removing inactive or invalid email addresses helps reduce bounce rates and improve your sender reputation with QQ.com. They also advise warming up your IP address gradually when starting to send emails to QQ.com to establish a positive sending history.

November 2021 - EmailOctopus Blog
Marketer view

Email marketer from ZeroBounce shares that implementing double opt-in for subscriptions reduces bounce rates and validates email addresses. They also recommend cleaning your email list regularly with email validation tools.

October 2024 - ZeroBounce

What the experts say
7Expert opinions

Resolving QQ.com IP block issues and improving email delivery involves several steps. Firstly, identify if the blocking is due to individual user actions rather than a global filter. Engage with blocked users through other channels to request unblocking. Investigate the source and reason for mailing those addresses. Maintain a clean sender reputation by monitoring blocklists and proactively addressing issues. Successfully delivering any email to QQ.com is a positive sign, as it can be a challenging platform.

Key opinions

  • User Blocking: Individual QQ users might be blocking the sender.
  • Sender Reputation: Maintaining a good sender reputation is crucial for avoiding blocks.
  • Blocklist Monitoring: Proactive blocklist monitoring is vital for deliverability.

Key considerations

  • Address Source: Investigate the source of the email addresses and the reason for mailing them.
  • Engagement: Engage blocked users through other channels to request unblocking.
  • Troubleshooting: If getting any email through to QQ.com, you're doing better than most; continue troubleshooting.
  • Permanent Removal: Consider permanently removing users who are actively blocking your emails.
Expert view

Expert from Word to the Wise highlights the importance of proactive blocklist monitoring and provides recommendations for remediation steps if your IP address is listed on any reputable blocklists. While they do not specifically address QQ.com, they mention that a good IP reputation and avoiding being on blocklists is vital for deliverability.

October 2023 - Word to the Wise
Expert view

Expert from Email Geeks explains that if not all QQ users are bouncing and the bounce message contains specific text, it indicates individual QQ users are blocking the sender.

October 2022 - Email Geeks
Expert view

Expert from Email Geeks suggests that if QQ.com subscribers are blocking mail, it might be because they don't want it, recommending to stop sending to those users permanently.

May 2024 - Email Geeks
Expert view

Expert from Email Geeks advises that the sender needs to contact the blocking QQ users through other channels to get them to individually remove the blocks.

December 2023 - Email Geeks
Expert view

Expert from Spam Resource explains that maintaining a good sender reputation is crucial for avoiding blocks. They explain the importance of understanding what your sender reputation is, and how to clean up and fix your sending reputation if you've been blocked.

February 2025 - Spam Resource
Expert view

Expert from Email Geeks recommends following up with questions about the source of the addresses and the reasons for mailing them.

June 2022 - Email Geeks
Expert view

Expert from Email Geeks suggests that if you are getting any email through to QQ.com you are doing better than most.

March 2025 - Email Geeks

What the documentation says
4Technical articles

To improve email delivery to QQ.com, it's crucial to adhere to Tencent's bulk email guidelines, which include proper unsubscribe mechanisms, avoiding spam triggers, and monitoring bounce rates. Segmenting your mailing list for relevant content is also recommended. Proper email authentication using SPF and DKIM records in your DNS settings helps QQ.com verify your identity. Implementing DMARC protects against spoofing and phishing attacks, and analyzing DMARC reports helps identify and address authentication issues.

Key findings

  • QQ Mail Guidelines: Adhering to Tencent's bulk email guidelines is essential for deliverability to QQ.com.
  • SPF Record: Including a correct SPF record in your DNS settings is necessary for email authentication.
  • DMARC Implementation: Implementing DMARC protects against spoofing and phishing attacks, improving email security.
  • DKIM Implementation: Implementing DKIM allows receiving mail servers to verify the authenticity of emails.

Key considerations

  • Unsubscribe Mechanisms: Ensure proper unsubscribe mechanisms are in place for bulk email sending.
  • Spam Triggers: Avoid spam triggers in email content to prevent being flagged as spam.
  • Bounce Rates: Monitor bounce rates to identify and address delivery issues.
  • Content Segmentation: Segment your mailing list to send relevant content to subscribers.
  • DMARC Reporting: Analyze DMARC reports to identify and address authentication issues.
Technical article

Documentation from RFC explains that to ensure proper authentication, make sure that you include the correct SPF record within your DNS settings to ensure QQ.com can determine you are a valid sender.

October 2023 - RFC Documentation
Technical article

Documentation from DKIM explains that implementing DKIM (DomainKeys Identified Mail) can improve authentication. This involves generating a DKIM key pair, configuring your DNS records, and signing your outgoing emails with the private key. This allows receiving mail servers to verify the authenticity of your emails.

March 2022 - DKIM
Technical article

Documentation from DMARC.org explains that Implementing DMARC (Domain-based Message Authentication, Reporting & Conformance) helps protect your domain from email spoofing and phishing attacks. They also recommend analyzing DMARC reports to identify and address any authentication issues.

June 2024 - DMARC.org
Technical article

Documentation from QQ Mail Help Center states that it is important to adhere to Tencent's (QQ Mail) guidelines for bulk email senders. This includes implementing proper unsubscribe mechanisms, avoiding spam triggers in email content, and monitoring bounce rates. They also advise segmenting your mailing list to send relevant content to subscribers.

January 2023 - QQ Mail Help Center