What is the best approach to IP warming for QQ.com?
Summary
What email marketers say11Marketer opinions
Marketer from Email Geeks shares that Braze suggested sending on consecutive days when IP warming.
Marketer from Email Geeks suggests that some domains are best served with shared IPs if you can't make the volume consistent when warming up an IP.
Email marketer from Email Deliverability Blog recommends that optimizing email subject lines and content to avoid spam triggers while also aligning with QQ's content policies will increase engagement and enhance IP reputation during the warming process.
Email marketer from EmailVendorSelection.com recommends segmenting your QQ contacts based on engagement levels and prioritize sending to the most active users first to establish a positive reputation.
Email marketer from Digital Marketing Blog recommends sending test emails to QQ accounts and monitoring inbox placement to assess the effectiveness of the IP warming strategy.
Email marketer from StackOverflow User suggests monitoring your sender reputation with QQ using feedback loops and postmaster tools to identify and address any deliverability issues promptly.
Email marketer from Email Marketing Forum recommends personalizing email content to QQ recipients to increase engagement and demonstrate value to QQ's email providers.
Email marketer from Mailjet states that warming involves progressively building a positive reputation with QQ's email servers by gradually increasing email volume to demonstrate legitimate sending practices.
Email marketer from Reddit suggests starting with a small volume of emails to your most engaged users and gradually increasing the volume over time. Monitor bounce rates, spam complaints, and engagement metrics closely.
Email marketer from EmailGeeks Forum advises creating a QQ-specific segment and tailoring content and sending schedules to better align with QQ's requirements and recipient preferences.
Email marketer from Quora User highlights the need to ensure all QQ email addresses are properly opted-in and verified to minimize bounce rates and spam complaints.
What the experts say2Expert opinions
Expert from Word to the Wise explains that the quality of the email list is paramount during IP warming. They emphasize cleaning the list of invalid or inactive QQ.com email addresses before initiating the warming process to avoid high bounce rates and maintain a positive sender reputation.
Expert from Spam Resource emphasizes the importance of warming up an IP address for an adequate duration. They explain that QQ.com, being a large email provider, requires a gradual and sustained IP warming process, potentially lasting several weeks, to build a reputable sending history.
What the documentation says6Technical articles
Documentation from MXToolbox recommends checking your IP address against various blacklists before starting the warming process to ensure it's not already flagged for spamming.
Documentation from QQ Mail Support emphasizes the importance of using a dedicated IP address for sending emails to QQ users to prevent being affected by other senders' activities.
Documentation from Mailchimp highlights the importance of authenticating your email domain with SPF, DKIM, and DMARC to improve deliverability to QQ mailboxes.
Documentation from RFC editor highlights that conforming to email standards as outlined in RFC documents, is critical for establishing and maintaining trust with QQ's email servers during IP warming.
Documentation from SendGrid recommends maintaining consistent sending habits to QQ, avoiding sudden spikes or drops in volume, to signal trustworthiness to QQ's email filters.
Documentation from SparkPost advises gradually increasing sending volume to QQ, starting with a few hundred emails and increasing by 50-100% each day, while closely monitoring metrics.