What are InboxAlly's spamming practices and their impact?
Summary
What email marketers say8Marketer opinions
Email marketer from Mailjet states that purchasing email addresses is harmful because these lists typically contain outdated or invalid email addresses and often lead to spam complaints.
Email marketer from Sendinblue shares that using purchased lists damages sender reputation, increases spam complaints, decreases email deliverability, and violates anti-spam laws like GDPR.
Email marketer from EmailDeliverability.com explains that list bombing, or sending emails to addresses that have not opted in, is a practice that can lead to sender blacklisting.
Email marketer from Reddit suggests InboxAlly may use aggressive list acquisition and engagement tactics, possibly involving scraped or purchased lists, leading to low engagement and spam complaints.
Email marketer from MarketingForum shares that using services like InboxAlly with questionable practices can negatively impact an IP's reputation, affecting all email campaigns sent from that IP address.
Marketer from Email Geeks suggests that InboxAlly creating fake engagement for spammers is not unexpected.
Email marketer from Quora explains that if InboxAlly is indeed using non-opt-in lists, this can severely damage a sender's reputation, leading to deliverability issues and potential blacklisting.
Email marketer from Email Marketing Tips indicates that violating CAN-SPAM Act causes penalties of up to $46,517 per email, which can result in significant financial repercussions.
What the experts say5Expert opinions
Expert from Email Geeks highlights InboxAlly's claims of using bots with real email accounts to engage with clients' emails, aiming to keep them out of spam folders and in the primary inbox.
Expert from Email Geeks shares confirmation that InboxAlly and their customers are spamming, pointing out their CEO bragged about open rates from a non-opt-in email list sent to an address never used for sign-ups.
Expert from Word to the Wise details how to identify bot activity on your lists, including looking for patterns in signups, engagement, and unusual IP addresses.
Expert from Email Geeks says that blocking individual spam senders won’t solve the spam problem; inbox providers need to address it.
Expert from Spam Resource notes that sending commercial emails without consent, whether directly or through a third party, violates anti-spam laws like CAN-SPAM, which can lead to significant financial penalties.
What the documentation says6Technical articles
Documentation from RFC 2635 points out that establishing reverse DNS is an anti-spam measure that can prove an email's origin, by reverse-confirming the domain name associated with an IP address.
Documentation from Sparkpost informs that spam traps are decoy email addresses used to catch spammers, and hitting one negatively affects sender reputation, leading to deliverability problems.
Documentation from Google Postmaster Tools notes that senders must maintain a low spam rate (below 0.1%) to avoid deliverability issues when sending to Gmail users.
Documentation from Spamhaus explains that engaging in practices such as sending unsolicited bulk email or using services that artificially inflate engagement can lead to blacklisting and severe deliverability problems.
Documentation from Microsoft states that selecting to report an email as junk or phishing helps the services learn and improve, in addition to protecting your inbox.
Documentation from M3AAWG details that using double opt-in for email list acquisition is a crucial practice, and failure to do so can result in spam complaints and damage to sender reputation.