What are spam trigger words and how do they impact email deliverability?
Summary
What email marketers say10Marketer opinions
Email marketer from HubSpot explains that spam trigger words are words or phrases that spam filters are programmed to identify as signs of unsolicited or unwanted email. Using too many of these words can cause your email to be marked as spam, harming your deliverability rates.
Email marketer from Email on Acid shares that spam trigger words are terms that can flag your emails as spam. Spam filters are designed to look for these words, and when found, they can lower your deliverability rates. They recommend diversifying your language and avoiding overuse of common spam phrases.
Email marketer from Campaign Monitor shares that spam trigger words are words or phrases that spam filters use to determine whether an email is spam. When these words are detected, your email may be marked as spam, affecting its deliverability. It's important to avoid overusing such terms.
Email marketer from Reddit shares that deliverability is significantly affected by the content of your email. Spam filters analyze the text for certain keywords that are commonly found in spam emails. These 'spam trigger words' act as red flags and can cause your email to be marked as spam, preventing it from reaching the intended recipient.
Email marketer from Mailjet explains that spam trigger words are terms that spam filters flag as potentially harmful or unwanted. Using these words can increase the likelihood of your email being marked as spam, negatively impacting deliverability.
Email marketer from Email Geeks shares a link to spamtriggerwords.com, a website he created with a list of trigger words that can cause emails to go into spam folders or prevent them from being sent. He also added sources to information on trigger words on the top right of the page.
Email marketer from Litmus explains that spam trigger words are terms that email providers and spam filters use to identify potential spam emails. The presence of these words can increase the likelihood of an email being classified as spam, which hurts deliverability. They suggest testing email content before sending to avoid using these words unknowingly.
Email marketer from Sendinblue shares that spam trigger words are terms commonly associated with spam emails. Overusing these words can trigger spam filters, reducing your sender reputation and deliverability. They suggest avoiding excessive use of words like 'free,' 'guarantee,' and all caps.
Email marketer from Reddit explains that spam filters are designed to identify and filter out unsolicited or unwanted emails, often by scanning for certain keywords or phrases commonly associated with spam. If your email contains too many of these 'trigger words,' it's more likely to be flagged as spam and not reach the recipient's inbox, thus impacting deliverability.
Email marketer from ActiveCampaign explains that spam trigger words are terms that can cause email service providers to mark your messages as spam. These words, when detected, can significantly decrease your email deliverability rates. They recommend using a spam checker tool to identify and avoid these words.
What the experts say3Expert opinions
Expert from Word to the Wise explains that spam filters work by analyzing various components of an email, including the content. Certain words and phrases, when used in excess or in combination with other suspicious elements, can increase the likelihood of an email being classified as spam. This directly affects deliverability by preventing emails from reaching the inbox.
Expert from Email Geeks shares that he added Jay Oram's link to <https://www.spamresource.com/2022/11/take-your-spam-trigger-words-and-go-away.html>.
Expert from Spam Resource explains that while there isn't a definitive list of spam trigger words, certain words and phrases are more likely to trigger spam filters. Using these words excessively can negatively impact email deliverability because filters are designed to identify and block potentially unwanted or harmful messages. The impact is reduced inbox placement, meaning fewer recipients see your message.
What the documentation says4Technical articles
Documentation from Cisco states that email security systems, including spam filters, analyze email content for suspicious keywords and phrases. The use of these spam trigger words can lead to emails being classified as spam, reducing their deliverability. They advise being cautious about the language used in emails to ensure they are not flagged as spam.
Documentation from Microsoft explains that junk email filters evaluate various aspects of incoming messages, including the language used. Certain words and phrases are more frequently used in spam or junk email, and their presence can increase the likelihood of a message being classified as junk. This can impact whether your email reaches the recipient's inbox or is filtered out.
Documentation from Google Postmaster Tools specifies that spam filters consider a variety of factors, including content, to identify spam. Using deceptive or misleading language, including spam trigger words, can negatively impact your sender reputation and deliverability to Gmail users.
Documentation from Spamhaus explains that spam filters analyze email content, including the presence of specific words or phrases, to determine if an email is spam. The use of these words can contribute to a higher spam score, leading to deliverability issues.