How can I report cold outreach spam to Google and what actions do they take?
Summary
What email marketers say11Marketer opinions
Email marketer from ZeroBounce advises to remove the subscriber from your mailing list immediately to prevent further complaints and potential damage to your sender reputation. Also, find out what actions trigger the spam complaints.
Marketer from Email Geeks shared the official reporting form: https://support.google.com/mail/contact/abuse
Email marketer from Mailchimp explains that spam complaints are automatically processed and can impact your sender reputation, encouraging best practices to avoid being marked as spam in the first place.
Marketer from Email Geeks shares that after reporting, the reported spammer never contacted them again, but the outcome is unknown as reports go into a 'Google black hole'.
Email marketer from ActiveCampaign advises to monitor your sender reputation and spam complaint rates, and to take immediate action to address any negative feedback or deliverability issues.
Email marketer from Constant Contact explains several ways to avoid spam filters, including ensuring proper authentication, using a reputable email service provider, and avoiding spam trigger words.
Email marketer from GMass suggests that it is important to regularly clean your email list by removing inactive subscribers and those who have previously marked your emails as spam. This helps to improve your sender reputation and reduce the likelihood of your emails being marked as spam in the future.
Email marketer from EmailToolTester shares that reporting the email as spam is the most immediate action you can take. Repeated reports help Gmail filter similar messages in the future for other users.
Email marketer from Reddit user u/SomeRandomRedditor shares that they mark the message as spam and move on. They believe Google does not take individual reports seriously unless there are mass reports.
Email marketer from Google Support explains that you can report spam in Gmail by opening the message and clicking 'Report spam'. This moves the email to your Spam folder.
Email marketer from Reddit user u/EmailMarketingPro suggests checking your domain's reputation using Google Postmaster Tools to identify and address any issues that might be causing your emails to be marked as spam.
What the experts say8Expert opinions
Expert from Email Geeks finds an upside to self-hosting mail: the ability to block domains and content to stop spammers.
Expert from Email Geeks is aware of work going on in the background to try and get Google to address this issue.
Expert from Email Geeks explains that Google does block specific employees who violate their volume requirements (>1000 emails per day) for at least 24 hours.
Expert from Email Geeks shares that people they know are putting pressure on Google to address this issue and 'have some big sticks'.
Expert from Spam Resource highlights the importance of using Google Postmaster Tools to monitor your sending reputation with Gmail, allowing you to identify and address any issues that might be causing your emails to be classified as spam.
Expert from Word to the Wise explains that spam complaints are very important for Gmails spam filtering. Google has a feedback loop (FBL) that lets a mail sender know what email address complained about their mail. Once the mail sender gets a complaint, they should stop mailing to that address. Spam complaints are like poison for your mail stream, and if you get too many, Google will stop delivering your mail.
Expert from Email Geeks shares that cold outreach is a pernicious form of spamming and an “acceptable” form of marketing.
Expert from Email Geeks says that while you can try abuse@, mostly Google doesn’t take action against cold outreach spam.
What the documentation says5Technical articles
Documentation from the FTC details how to report unwanted email, or spam, to the FTC. The FTC uses spam reports to investigate and prosecute spammers.
Documentation from Google Safe Browsing details how to report phishing pages to Google. It explains that users can submit suspicious sites to help improve Google's ability to detect and block malicious content.
Documentation from Google Workspace Admin Help explains that administrators can set up spam filters and configure settings to prevent spam from reaching users' inboxes within their organization.
Documentation from Google explains that they use machine learning and other techniques to fight spam, phishing, and other forms of abuse across their platforms, including Gmail.
Documentation from Google Postmaster Tools explains it provides data and diagnostics to help senders troubleshoot email delivery issues and improve their sender reputation with Gmail users.