Should I resend a confirmation email if the recipient doesn't respond to the first one?
Summary
What email marketers say10Marketer opinions
Marketer from Email Geeks explains that if the confirmation email didn't bounce and wasn't clicked, it likely went somewhere the recipient could have retrieved it if they cared. In a "join our list" situation, assuming bot protection, they suggest offering an incentive to click the confirmation message, such as a PDF report or discount code. They also state that people are not naive, and assume that they'll be put on a provisional list and that a second reminder is absolutely fine.
Email marketer from Reddit mentions that when employing a secondary confirmation email that the users figures a 24-48 hour delay is optimal before sending it. He also mentions to tread carefully as some users may find it annoying.
Marketer from Email Geeks shares that they send a second confirmation email 24 hours later, and the CTR on that one is roughly 6-8% and is worthwhile to do.
Email marketer from Litmus suggests that resending confirmation emails could be a useful tactic for improving email list hygiene. By focusing on subscribers who are more likely to engage, they could increase overall engagement. However, they advise carefully monitoring metrics to avoid alienating potential subscribers.
Email marketer from HubSpot Blog suggests that resending confirmation emails, as part of a double opt-in strategy, is a great way to improve list quality by ensuring subscribers are genuinely interested. They explain that this helps reduce bounce rates and spam complaints, leading to better deliverability in the long run.
Email marketer from Sendinblue Blog shares that a gentle reminder can be effective in converting sign-ups into confirmed subscribers. They suggest personalizing the reminder email and highlighting the benefits of subscribing to encourage recipients to complete the confirmation process.
Email marketer from Mailchimp explains that resending confirmation emails can help improve the quality of your subscriber list by removing invalid or uninterested addresses. This helps to boost overall engagement rates and reduce spam complaints. They recommend monitoring engagement metrics to determine if this strategy is effective.
Email marketer from Reddit notes that it depends on your audience. The user explains to test a small subset of non-responders with a resend after 3 days and then compare results to your usual campaign to determine if beneficial.
Email marketer from ActiveCampaign highlights that automation can be used to send targeted re-engagement emails to subscribers who haven't confirmed their subscription. They explain that this approach allows you to customize the message based on user behavior, increasing the likelihood of conversion.
Email marketer from Email on Acid shares that it's important to consider the user experience when resending confirmation emails. They explain that sending a personalized reminder with a clear call to action and value proposition can be effective, but avoid excessive reminders that could be perceived as spammy or annoying.
What the experts say2Expert opinions
Expert from Email Geeks suggests that resending a confirmation email a second time is valid thing to test and that it depends on the timing of the confirmation sends. If sent near real time then maybe not, but if sent in batches then a second message might be reasonable.
Expert from Spamresource discusses that one should examine how frequently you send any one email. A second confirmation may be acceptable, but you should not continually resend emails until you have a response. This would just lead to user frustration and likely spam complaints.
What the documentation says4Technical articles
Documentation from Mailjet Documentation explains that sending reminder emails to those who have not confirmed their subscription can be beneficial. They note that it's a chance to re-engage potentially interested subscribers, but advise monitoring the results closely to avoid annoying users and increasing spam complaints.
Documentation from SparkPost emphasizes the importance of maintaining a clean and engaged subscriber list to ensure good deliverability. By resending confirmation emails and removing unconfirmed subscribers, the platform can improve sender reputation and avoid being flagged as spam.
Documentation from Campaign Monitor shares that by resending confirmation emails, marketers can maintain a cleaner and more engaged subscriber list. This increases the likelihood that your emails will be delivered and read by those who have a genuine interest in your content. They stress the importance of testing and optimization to find the right balance.
Documentation from GDPR explains that it requires verifiable consent. Therefore, a resend could be seen as a way to ensure you have explicit confirmation of consent, especially if the initial request was ignored.