How can I improve signup confirmation email delivery rates for a new domain?
Summary
What email marketers say9Marketer opinions
Email marketer from Mailjet suggests avoiding spam trigger words and phrases in your email content. Use clear and concise language, and ensure your subject lines accurately reflect the email's content to avoid being flagged as spam.
Email marketer from Word to the Wise explains that Reverse DNS is essential in ensuring that the sending IP address resolves correctly to your domain name and confirms that your mail server is legitimate. Implement rDNS to verify your identity to ISPs and improve deliverability.
Email marketer from Gmass recommends using a double opt-in process for subscriptions. It confirms that subscribers genuinely want to receive your emails, reducing the likelihood of spam complaints and ensuring higher engagement rates.
Email marketer from Litmus shares that previewing your emails across different email clients and devices ensures a consistent user experience. This prevents rendering issues that can lead to higher spam complaints.
Email marketer from Neil Patel's Blog explains that warming up your IP address involves gradually increasing the volume of emails you send to build a positive reputation with ISPs. Start with small batches to engaged subscribers and gradually increase volume as your reputation improves.
Email marketer from SendPulse shares that regularly cleaning your email list by removing inactive or unengaged subscribers improves your sender reputation. Sending to only engaged users ensures a higher percentage of your emails are opened and interacted with.
Email marketer from Campaign Monitor shares that establishing feedback loops with ISPs enables you to receive notifications about spam complaints. Addressing these complaints promptly helps maintain a clean sender reputation and improve deliverability.
Email marketer from Reddit explains that maintaining a consistent sending schedule is helpful. It allows ISPs to learn your sending patterns and can improve your reputation over time.
Email marketer from StackOverflow answers that switching to a dedicated IP address can help isolate your sending reputation from other senders. This allows you to build a positive reputation specific to your domain, resulting in better deliverability.
What the experts say12Expert opinions
Expert from Word to the Wise advises against using URL shorteners in emails. They state that URL shorteners can be associated with spam or malicious content and can negatively impact your sender reputation. Use full, transparent URLs whenever possible.
Expert from Spam Resource emphasizes avoiding common spam phrases in your email content to prevent triggering spam filters. They recommend using more natural and conversational language to improve your chances of reaching the inbox.
Expert from Email Geeks says that a newly registered domain can have deliverability issues and recommends letting the domain age, checking the sending IP reputation, and using a legitimate ESP for better results.
Expert from Email Geeks explains that greylisting typically occurs at the incoming MX server level and relies on delivery attempts to that MX. It doesn't usually consider outbound deliveries or information from the Mail User Agent (MUA).
Expert from Word to the Wise explains that email content analysis is key for deliverability. They suggest focusing on the balance of images to text and avoiding excessive use of promotional language or spam trigger words. Ensuring your content is relevant and engaging reduces the chances of being flagged as spam.
Expert from Email Geeks recommends implementing an escalation path for users experiencing subscription issues, as this may lead to useful bug reports.
Expert from Email Geeks shares that sending an email to subscribe is outdated and recommends using web signup forms instead. Web forms provide more information about the user than an inbound email.
Expert from Email Geeks shares that the subscription bombing problem is solved by existing ESPs.
Expert from Email Geeks states that incoming mail aligned with DMARC indicates the domain in the From: header has a relationship with the sender.
Expert from Email Geeks explains that web forms provide various information points such as HTTP request headers, JavaScript status, image loading status and can utilize behavioral analysis for trust measures to determine if the user is a bot.
Expert from Email Geeks suggests that two email addresses within the same domain containing a '+' in the local part and identical strings to the left of the '+' can be treated as the same recipient for deduplication purposes.
Expert from Email Geeks explains that web checks are designed to detect human and benign clients, and to filter out bots.
What the documentation says3Technical articles
Documentation from RFC provides the standards that an SPF record uses to allow you to specify which mail servers are authorized to send email on behalf of your domain. Check your SPF record is correct and up to date.
Documentation from Google Postmaster Tools explains that to avoid your mail going to spam folders, authenticate your email using SPF, DKIM, and DMARC. This helps receiving servers verify that your emails are genuinely from your domain.
Documentation from Microsoft explains that maintaining a good sender reputation is vital for ensuring your emails reach the inbox. Monitor your sender score and promptly address any issues or blacklistings that may arise.