How do I warm up a new subdomain for low volume B2B email sends?

Email marketer from Reddit shares that for warming up a subdomain, start with a small, highly engaged segment of your list. Gradually increase the volume over several weeks, while closely monitoring bounce rates and spam complaints.

Email marketer from Litmus advises focusing on sending relevant and engaging content to improve sender reputation. They also recommend authenticating your emails and monitoring your deliverability metrics.

Email marketer from Sendinblue recommends building a positive sender reputation by sending valuable content that recipients want to receive. Avoid spammy practices and ensure your emails are properly authenticated.

Email marketer from Email on Acid explains that domain reputation is built over time and is affected by factors such as bounce rates, spam complaints, and engagement rates. They recommend using a dedicated IP address and gradually increasing sending volume to build a good reputation.

Email marketer from ActiveCampaign shares that when warming up a new domain, it's crucial to start with a small group of highly engaged contacts. As engagement increases, gradually increase sending volume and expand to less engaged contacts. Monitor bounce rates, complaints, and unsubscribes closely.

Email marketer from Hubspot explains to consistently send email campaigns, gradually increase your volume, and actively manage bounces and unsubscribes.

Email marketer from an Email Marketing Forum suggests that even with a small list, warming is important. Begin by sending to your most active subscribers and slowly increase the volume. Monitor your open rates and bounce rates carefully.

Email marketer from Mailjet advises a gradual subdomain warming strategy. Start by sending to your most engaged users, then expand to less engaged contacts over a few weeks. Monitor your deliverability and adjust your sending volume accordingly.

Email marketer from GMass shares that domain warmup is a process of gradually increasing the volume of emails sent from a new domain to establish a positive sending reputation with ISPs. Start small, send to engaged users, and monitor deliverability metrics.

Expert from Email Geeks explains that with a low volume of around 5000 emails sent twice a month to B2B domains, a full IP warming strategy isn't necessary as it's unlikely the IP will ever be 'warm'. Instead, for domain warming of a subdomain, the initial plan of sending to different engagement groups is fine, but suggests sending over 2-3 days, prioritising the most engaged users first. They also suggest being careful with cold email volume, keeping it below 10% of total sends to avoid impacting reputation.

Expert from Word to the Wise emphasizes the importance of increasing email volume gradually when warming up a new subdomain. They suggest carefully monitoring deliverability rates, bounce rates, and subscriber engagement to ensure a smooth transition and positive sender reputation.

Expert from Spam Resource explains the need for a slow and steady warmup process for new domains/subdomains. Start with a small, engaged audience and gradually increase volume while closely monitoring deliverability metrics and engagement signals. Focus on sending valuable content to build a positive reputation.

Documentation from Google outlines best practices for bulk email senders. It emphasizes the importance of authenticating your emails, providing an easy way to unsubscribe, and monitoring your sender reputation in Google Postmaster Tools.

Documentation from SparkPost explains that domain reputation is crucial for deliverability. It recommends starting with a low volume of emails and gradually increasing it over time. Focus on sending to engaged users first to build a positive reputation.

Documentation from AWS SES states gradually increase your sending volume over time. They suggest slowly increasing the number of emails you send each day. If you suddenly increase your email volume, ISPs might throttle your emails or mark them as spam.

Documentation from Microsoft emphasizes the importance of list hygiene and removing inactive subscribers to improve email deliverability. They also recommend segmenting your list and sending targeted content to different groups.