What is a good strategy for aggressively warming a new email domain?
Summary
What email marketers say10Marketer opinions
Email marketer from ActiveCampaign shares that before starting an aggressive domain warming strategy, it's important to test email deliverability using tools such as mail-tester.com. This identifies any potential issues that need to be resolved before starting the warm-up process.
Email marketer from Email Geeks explains that Microsoft doesn't typically grant preemptive accommodations for domain warm-ups. While IP reputation might appear good, Smartscreen can still filter messages until recipient engagement is established for the domain.
Email marketer from Email on Acid shares that focusing on high-quality email design and engaging content is vital during domain warming. Avoid spammy keywords and practices that could trigger filters.
Email marketer from Mailjet explains that a key aspect of domain warming is gradually increasing your sending volume. Start with a small, engaged segment and progressively increase the volume while monitoring deliverability.
Email marketer from Email Geeks shares that even with a validated list, you must consider how recently contacts have been active. A truly 'clean' list requires gradual engagement to determine its actual deliverability.
Email marketer from GlockApps shares that continuous monitoring of deliverability metrics (bounce rates, spam complaints, inbox placement) is essential. Adjust your sending strategy based on these metrics.
Email marketer from Reddit explains that segmenting your email list based on engagement and sending to your most engaged subscribers first is key to warming your domain. Gradually expand to less engaged segments as your reputation grows.
Email marketer from Email Deliverability Forum shares that ensuring your email list is free of spam traps and invalid addresses is essential for a successful domain warm-up. Use a reputable email verification service.
Email marketer from Reddit explains that using a dedicated IP address is essential for domain warming, as it allows you to build your own reputation without being affected by other senders. It's important to do this if you want an aggressive plan to work.
Email marketer from Woodpecker.co explains that even with an aggressive strategy, a slow and steady approach is best. Don't exponentially increase sending volume too quickly, as this could trigger spam filters. Start low and gradually increase.
What the experts say4Expert opinions
Expert from Email Geeks explains that domain warming speed is limited by how quickly Google's filters learn.
Expert from Word to the Wise shares that high levels of subscriber engagement (opens, clicks) send positive signals to mailbox providers, which can significantly enhance your domain reputation during the warm-up phase. Focus on delivering valuable content that resonates with your audience.
Expert from Email Geeks explains that the feasibility of aggressive domain warming depends on factors like user engagement, domain age, and distribution. Gmail is generally more receptive than Hotmail.
Expert from Spam Resource explains that when warming a domain, maintaining a consistent sending volume is crucial. Avoid drastic spikes or drops, as this can negatively impact your reputation and trigger spam filters.
What the documentation says4Technical articles
Documentation from Google Postmaster Tools explains that monitoring your domain's reputation with Google is crucial. Use Postmaster Tools to track spam rates, IP reputation, and other key metrics.
Documentation from Microsoft SNDS (Smart Network Data Services) explains that it is crucial to monitor your IP and domain reputation with Microsoft. Use SNDS to track complaint rates, spam trap hits, and other metrics that affect your deliverability to Outlook and Hotmail users.
Documentation from SendGrid explains that proper domain authentication (SPF, DKIM, DMARC) is crucial before starting aggressive sending. This builds trust with ISPs and improves deliverability.
Documentation from SparkPost explains that sending to highly engaged subscribers is critical during domain warming. High engagement rates signal to ISPs that your emails are valuable.