How do you warm up a new dedicated sending domain for automated email flows with a welcome series?
Summary
What email marketers say13Marketer opinions
Email marketer from Email Geeks shares that slow and steady wins the race and recommends throttling and sending to the most engaged audiences first to signal to ISPs.
Email marketer from Email Geeks responds that the volume doesn't seem high, especially if the IP isn't changing. Suggests throttling the volume for the first few days if possible.
Email marketer from a forum user called Joe S. Responds that when email warming you should send emails to people you know will open them to build up your sender reputation, gradually increase over time.
Email marketer from Woodpecker explains that slow and steady domain warm-up is best for long-term deliverability. Start with a small number of emails, gradually increasing volume each day, and focus on maintaining high engagement rates by targeting active and interested recipients.
Email marketer from GlockApps responds that an effective email warm-up plan includes gradually increasing sending volume over several weeks. Start with your most engaged subscribers and monitor your deliverability rates closely. Use a tool like GlockApps to track your inbox placement.
Email marketer from Email Geeks shares their experience of switching to new workflows by starting with the highest engagement workflows first and slowly working down the list over 45 days. They had no major issues.
Email marketer from Mailjet shares that domain warm-up involves gradually increasing email volume to build a positive sender reputation. They advise starting with highly engaged subscribers and monitoring key metrics like open rates and bounce rates to adjust the warm-up strategy as needed.
Email marketer from Litmus shares that email deliverability is crucial to warming up a domain and IP. They explain how to test and fix authentication, content, and infrastructure issues so you can ensure that your email gets delivered to the inbox. Focus on sending wanted email.
Email marketer from Reddit user u/email_marketing_pro shares that domain reputation is built by consistently sending valuable content and avoiding spam-like practices. They recommend focusing on list hygiene, personalized messaging, and clear unsubscribe options.
Email marketer from Email on Acid responds that domain warming builds trust with ISPs and email clients. They recommend segmenting your audience, starting with smaller sends to engaged subscribers, and monitoring open rates and click-through rates to ensure your domain's reputation grows positively.
Marketer from Email Geeks explains that Klaviyo support should provide specific guidance. Building a new sending reputation will likely cause a temporary increase in spam placement. 7-9k/week is a small volume, so special planning might not be necessary beyond Klaviyo's recommendations. Also recommends using Google Postmaster Tools and warns that a dedicated domain may not fix existing deliverability issues.
Email marketer from ActiveCampaign shares that gradually increasing sending volume over a few weeks helps establish a positive reputation with ISPs. They suggest sending to your most engaged subscribers first and monitoring key metrics like bounce rates and open rates. This involves making sure that you also authenticate your emails.
Email marketer from SendGrid responds that warming up an IP address is essential for establishing a positive reputation with ISPs. Start by sending small email volumes to engaged users. Increase gradually and monitor bounce rates, spam reports, and feedback loops. Segment your audience by engagement level.
What the experts say2Expert opinions
Expert from Spamresource responds that building domain reputation through proper authentication, list hygiene, and engaging content is key for a successful warm-up. They emphasize the importance of monitoring metrics and adapting strategies based on performance data during the warm-up process.
Expert from Word to the Wise, Laura Atkins, explains that warming up a sending domain involves strategically sending emails to engaged subscribers, gradually increasing volume, and monitoring deliverability metrics like inbox placement and spam complaints to build a positive sending reputation.
What the documentation says4Technical articles
Documentation from Microsoft explains that following bulk email best practices, like authentication (SPF, DKIM, DMARC), list management, and content quality, helps improve domain reputation during warm-up. This ensures that your emails are more likely to reach the inbox.
Documentation from SparkPost explains that IP warm-up is a gradual process of increasing sending volume to establish a positive sending reputation with ISPs. They recommend starting with low volumes and gradually increasing them over several weeks, while closely monitoring deliverability metrics.
Documentation from RFC explains that implementing SPF records correctly helps verify the sender's identity and prevents spoofing. Correctly configured SPF records are critical for establishing domain reputation during the warm-up process.
Documentation from Google Postmaster Tools explains that monitoring your sender reputation is crucial during domain warming. Google Postmaster Tools provides insights into your domain's reputation, spam rate, and other deliverability metrics, allowing you to identify and address any issues that may arise.