Is Yahoo Japan currently supporting BIMI?

8 Marketer opinions 1 Expert opinion 3 Technical articles 8 Resources

Summary

The overall consensus, gathered from various sources including email marketers, community forums, and official documentation, indicates that Yahoo Japan does not currently offer full BIMI support. While there may have been considerations or future plans for implementation, Yahoo Japan is either focused on alternative branding solutions like their "Brand Icon" system or has not yet rolled out full support. It's important to recognize that Yahoo Japan is an independent entity from Yahoo, and support status needs to be verified independently. Absence from supporting provider lists in official BIMI documentation further implies a lack of official support.

Key findings

No Current BIMI Support: Yahoo Japan does not currently offer full BIMI support.
Independent Entity: Yahoo Japan operates independently from Yahoo, and its BIMI policy is separate.
Alternative Branding Focus: Yahoo Japan is focusing on alternative branding solutions like its "Brand Icon" system.
Potential Future Implementation: There have been discussions or considerations for future BIMI implementation in Yahoo Japan, but no definitive timeline.
Absence in Documentation: Yahoo Japan is not listed as a supporting provider in official BIMI documentation.

Key considerations

Verify Directly with Yahoo Japan: Always verify the current status of BIMI support directly with Yahoo Japan.
Monitor for Updates: Monitor Yahoo Japan's official announcements for updates on BIMI support.
Explore Alternative Solutions: Explore Yahoo Japan's alternative branding solutions like the "Brand Icon" system if BIMI isn't supported.
Documentation Updates: Remember that documentation might not always be up-to-date, so rely on official confirmation.
Limited Adoption: BIMI is currently not widely adopted in Japan.

What email marketers say
8Marketer opinions

The consensus from various email marketers and community discussions is that Yahoo Japan does not currently offer full BIMI support as of early 2024. While there have been considerations and interest in BIMI, Yahoo Japan is either focusing on alternative branding solutions like their "Brand Icon" system, or has not yet implemented the necessary infrastructure. It's crucial to understand that Yahoo Japan operates independently from Yahoo and that developments within Yahoo do not automatically translate to Yahoo Japan.

Key opinions

No Official Support: Yahoo Japan does not officially support BIMI as of early 2024.
Independent Entity: Yahoo Japan is a separate company from Yahoo, meaning Yahoo's BIMI policies don't apply.
Alternative Focus: Yahoo Japan is focused on its own branding initiatives, such as the "Brand Icon" system.
Potential Future Implementation: There have been discussions and potential plans for future BIMI implementation in Yahoo Japan.

Key considerations

Independent Research Required: Do not assume that Yahoo's BIMI support extends to Yahoo Japan; conduct independent research to confirm their policies.
Monitor for Updates: Keep an eye on Yahoo Japan's official announcements and tech blogs for potential updates on BIMI support.
Explore Alternative Branding: Consider alternative branding options offered by Yahoo Japan, such as their "Brand Icon" system, if BIMI is not an option.
Limited Adoption: BIMI is currently not widely adopted in Japan.

Marketer view

Marketer from Email Geeks says they don’t support BIMI (yet).

May 2022 - Email Geeks

Marketer view

Marketer from Email Geeks shares that Yahoo Japan is looking into BIMI, referencing <https://techblog.yahoo.co.jp/entry/2022090630337096/>, but their focus is currently on "Brand Icon" <https://announcemail.yahoo.co.jp/brandicon_corp/>.

August 2022 - Email Geeks

Marketer view

Marketer from Email Geeks says they are in Japan, and BIMI is not live yet and not widely adopted there in general.

June 2023 - Email Geeks

Marketer view

Email marketer from Reddit mentions that as of early 2024, Yahoo Japan does not officially support BIMI, but there are discussions and potential plans for future implementation.

September 2021 - Reddit

Marketer view

Marketer from Email Geeks says Yahoo Japan is not us and they were considering supporting it though, but he has no insight.

November 2022 - Email Geeks

Marketer view

Email marketer from Email Marketing Forum indicates that while there was initial interest, Yahoo Japan has not yet rolled out full BIMI support, possibly due to prioritizing other branding initiatives.

September 2024 - Email Marketing Forum

Marketer view

Email marketer from Quora responds that Yahoo! Japan has been evaluating BIMI, but support is not yet implemented and that their current focus is on their own "Brand Icon" system.

July 2024 - Quora

Marketer view

Marketer from Email Geeks explains that nothing Yahoo does with regards to BIMI is applicable to Yahoo Japan because they are a completely different company.

January 2023 - Email Geeks

What the experts say
1Expert opinion

An expert shared thoughts on the future of BIMI and VMC, but did not mention Yahoo Japan's support for BIMI. Therefore, this answer does not provide a direct answer to the question.

Key opinions

No Direct Answer: The provided answer does not directly address whether Yahoo Japan supports BIMI.

Key considerations

Further Research Needed: Additional sources need to be consulted to determine if Yahoo Japan supports BIMI.

Expert view

Expert from Word to the Wise shares thoughts on the future of BIMI and VMC. Dennis did not mention if Yahoo Japan is supporting BIMI

October 2023 - Word to the Wise

What the documentation says
3Technical articles

Official documentation from BIMI resources and Validity does not mention Yahoo Japan as a supporting mail provider. This absence suggests that Yahoo Japan does not currently offer official BIMI support, as its implementation details are not documented within these guides.

Key findings

Lack of Mention: Yahoo Japan is not mentioned in the official BIMI documentation as a supporting provider.
Implied Non-Support: The absence from supporting provider lists implies a lack of official BIMI support from Yahoo Japan.
No Implementation Guide: No specific implementation guide exists for BIMI on Yahoo Japan within Message System's documentation.

Key considerations

Official Confirmation Needed: It's crucial to seek official confirmation from Yahoo Japan regarding BIMI support to verify the information.
Documentation Updates: Documentation may not always be up-to-date, so confirm directly with Yahoo Japan.
Future Support: While not currently supported, Yahoo Japan may implement BIMI support in the future.

Technical article

Documentation from BIMI Official Website explains general BIMI implementation guidelines. It doesn't specifically mention Yahoo Japan, implying a lack of official support unless explicitly stated by the provider.

January 2025 - BIMI Official Website

Technical article

Documentation from Validity mentions a list of supporting mail providers and they have not included Yahoo Japan in their list. Therefore they are not currently supported.

March 2022 - Validity.com

Technical article

Documentation from Message Systems explains BIMI DNS records but contains no specific information or reference of Yahoo Japan, indicating no specific implementation guide for their platform.

May 2024 - Message Systems Documentation

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