How do landing pages impact email deliverability, especially with Gmail?
Summary
What email marketers say9Marketer opinions
Email marketer from Email Marketing Forum believes Mobile-first is crucial. JohnSmith describes that most users open emails on their phones, so a non-responsive landing page is a deliverability killer. It signals a bad user experience to email providers.
Email marketer from ActiveCampaign explains that fast landing page load times are critical. Slow-loading pages can frustrate users and increase bounce rates, which can negatively impact your sender reputation and email deliverability.
Email marketer from Reddit explains that a poor user experience on a landing page (e.g., slow loading times, intrusive pop-ups) can lead to users quickly leaving the page, increasing bounce rates and potentially harming your domain's reputation and email deliverability.
Email marketer from Neil Patel's Blog explains that the relevance of your landing page to the email content is crucial. Irrelevant landing pages can negatively impact deliverability as they signal a potential disconnect to email providers like Gmail.
Email marketer from Email Marketing Forum shares the opinion that Relevancy is king! JaneDoe explains that if your email promises one thing and the landing page delivers something different, Gmail and other providers will penalize you, impacting deliverability rates.
Email marketer from HubSpot Blog shares that ensuring consistency between the content of your email and the landing page is crucial. Mismatched content can confuse users and lead to higher bounce rates, negatively impacting deliverability.
Email marketer from Litmus shares that optimizing landing pages for mobile devices is essential. A poor mobile experience can lead to higher bounce rates and decreased engagement, potentially affecting deliverability as email providers prioritize user experience.
Email marketer from Campaign Monitor explains that avoiding deceptive practices on landing pages, such as hidden costs or misleading information, is crucial for maintaining a positive sender reputation and good email deliverability.
Email marketer from Mailchimp Resource Library shares that avoiding spam trigger words and suspicious phrases on your landing pages can prevent emails from being marked as spam, thus improving deliverability. This includes being mindful of excessive capitalization and exclamation points.
What the experts say3Expert opinions
Expert from Spam Resource explains that a landing page with promotional content, or a landing page that violates Google's guidelines can be considered 'spammy' and can negatively affect email deliverability, especially with Gmail.
Expert from Word to the Wise explains that Google uses landing page quality as a factor in determining ad rank, which is also closely related to email deliverability. Pages that provide a good user experience, are relevant to the email content, and are easy to navigate are favored.
Expert from Email Geeks explains that landing pages affect delivery, particularly at Gmail. They check out landing pages, rank websites, and use website rankings as part of their delivery process.
What the documentation says5Technical articles
Documentation from Google Search Central highlights that landing pages should provide a good user experience. Pages with thin content, excessive ads, or deceptive practices can harm your website's reputation and, indirectly, email deliverability.
Documentation from Microsoft Documentation clarifies that sender reputation is based on several factors, including the quality of the content linked in your emails. Linking to low-quality or malicious landing pages can negatively affect your sender reputation, impacting deliverability to Outlook and other Microsoft email services.
Documentation from RFC Editor clarifies that Using DKIM will show that the landing page domain aligns with the sending domain, helping to improve trust and deliverability with Gmail.
Documentation from Spamhaus explains that a domain's reputation is a key factor in determining email deliverability. If your landing pages are associated with spam or malware, your domain can be blacklisted, severely impacting your ability to reach inboxes.
Documentation from IETF explains the importance of SPF. Make sure your landing page domain's SPF record is properly configured. It helps verify that the sending server is authorized to send emails on behalf of your domain, improving deliverability.