How can you view X threads without an account and what is the knowledge gap with DTC/ecomm masses on deliverability?
Summary
What email marketers say12Marketer opinions
Email marketer from SendGrid shares that warming up your IP address, segmenting your email list based on engagement, monitoring deliverability metrics, and consistently providing valuable content are important steps for improving email deliverability rates.
Marketer from Email Geeks shares a link to a Twitter thread viewer for those who don't use X (Twitter).
Email marketer from Mailchimp explains that common email deliverability challenges include low engagement, spam complaints, poor list hygiene, and not authenticating your email domain with SPF, DKIM, and DMARC.
Email marketer from Thread Reader App explains that you can use their website to read Twitter threads without an account by submitting the thread URL. They convert the thread into a readable format.
Email marketer from SparkPost explains that sender reputation significantly impacts deliverability. A good sender reputation leads to higher inbox placement, while a poor reputation can result in emails being marked as spam or blocked altogether.
Email marketer from Klaviyo explains that to improve email deliverability you need to focus on permission, preference and presentation. Permission is getting people to subscribe with clear explicit language, Preference is letting customers define what and when they recieve emails and Presentation is to send relevant content and use appropriate spam markings such as unsubscribe link
Email marketer from Omnisend shares that DTC and e-commerce businesses may face deliverability challenges due to aggressive promotional strategies, high sending volumes, and a focus on acquisition over engagement. Implementing segmentation and personalization can mitigate these issues.
Marketer from Email Geeks is educating DTC/ecomm masses who are less familiar with basic deliverability concepts, and the knowledge gap is wider than she thought.
Email marketer from Twitter-Thread.com explains that you can view Twitter threads by entering the URL of the thread on their site. This allows access without needing a Twitter account.
Email marketer from Gmass explains that common mistakes that hurt deliverability include sending emails to unengaged subscribers, using spam trigger words in content, having a poor sender reputation, and not properly authenticating your domain.
Email marketer from Reddit explains that many DTC/ecomm businesses lack understanding of fundamental email deliverability concepts like list hygiene, authentication (SPF, DKIM, DMARC), and sender reputation. Many are not even aware of the CAN-SPAM act.
Email marketer from Reddit explains that some users suggest using browser extensions specifically designed for reading Twitter threads or utilizing third-party websites that archive or display threads in an accessible format.
What the experts say2Expert opinions
Expert from Spam Resource explains that low engagement negatively affects deliverability and senders need to pay attention to subscribers who aren't opening emails or clicking links.
Expert from Word to the Wise explains that e-commerce merchants often face deliverability issues due to a lack of understanding of authentication and list management, relying on platforms that may not adequately educate them on these crucial aspects.
What the documentation says4Technical articles
Documentation from Microsoft shares that ensuring proper email authentication (SPF, DKIM, DMARC), maintaining list hygiene by removing inactive subscribers, and providing clear unsubscribe options are crucial for improving email deliverability to Outlook and Hotmail users.
Documentation from Google explains that improving deliverability involves setting up SPF, DKIM, and DMARC records, monitoring your sender reputation with Google Postmaster Tools, and following best practices for sending volume and content.
Documentation from DMARC.org explains that DMARC (Domain-based Message Authentication, Reporting & Conformance) builds on SPF and DKIM to provide a policy framework for email senders and receivers, improving email security and deliverability by reducing phishing and spoofing.
Documentation from RFC Editor defines SPF as a mechanism to prevent sender address forgery by verifying the sending mail server's IP address against a list authorized to send mail from that domain.