What are the best email deliverability tools and monitoring practices?

Email marketer from Senderlist shares that using a blocklist monitoring service helps you to proactively monitor your IPs and domains and get alerted early if your sending infrastructure is listed. This early detection allows you to act quick and avoid deliverability issues.

Email marketer from Email Geeks shares that they love the SpamHaus reputation feed in Inbox Monster for untangling sticky situations and also thinks inbox placement testing is pretty essential to catching things early, and coverage depends on if you are a B2B sender or B2C.

Email marketer from Litmus shares testing email designs across different devices and email clients helps ensure a consistent and positive user experience, reducing the likelihood of subscribers marking your emails as spam due to rendering issues.

Email marketer from GlockApps shares that using a tool like GlockApps to test your emails before sending can reveal potential deliverability issues by analyzing inbox placement across various ISPs and identifying problems with content or authentication.

Email marketer from Mailjet explains that Sender authentication methods such as SPF, DKIM, and DMARC are essential for proving the legitimacy of your emails to ISPs and improving deliverability. A dedicated IP address helps build a positive sender reputation, as your email performance isn't affected by other senders' practices.

Email marketer from Email Geeks mentions Microsoft’s SNDS & Google Postmaster Tools can be options if one of the listed vendors don't integrate either one.

Email marketer from Email Geeks shares that it is 1000x faster and more reliable to get data from a deliverability tool.

Email marketer from ZeroBounce explains that Email validation tools help you identify and remove invalid, disposable, and spam trap email addresses from your list, preventing bounces and improving your sender reputation.

Email marketer from EmailToolTester shares that maintaining a clean email list by regularly removing inactive or unengaged subscribers is critical for protecting your sender reputation and improving deliverability rates.

Email marketer from Email Geeks shares that depending on how dire the situation is some data points can tell an entire story, if a recipient has a bad Gmail rep, Low open rates (especially in the MPP era), high complaint rates etc, and other classic indicators, granular tools and seed testing aren’t going to tell much of a story or provide actionable data.

Email marketer from Validity shares about the tool Return Path, which analyzes your sending reputation and provides insights on how to improve deliverability. It also offers certification programs that can enhance your credibility with ISPs.

Email marketer from MailMonitor shares that by using seed list testing you get direct insights into real-time inbox placement across different email providers. With seed list testing, you can analyze email content for spam triggers and measure the impact of authentication protocols on deliverability.

Email marketer from Reddit shares that gradually warming up new IP addresses by slowly increasing sending volume over time helps establish a positive sender reputation with ISPs, preventing them from flagging your emails as spam.

Email marketer from Email Geeks says one of the main benefits of deliverability tools is efficiency, the ability to look back at historical data is also easier with these tools, and creating alerts and be notified when changes occur.

Email marketer from Email Geeks argues that having regular monitoring is a key part of getting your house in order, it’s definitely not a substitute for measuring your own metrics and data, but the two aren’t mutually exclusive, since DMARC is relevant from day 1.

Expert from Word to the Wise shares the most fundamental and arguably most important aspect of maintaining deliverability is regular, thorough list hygiene. Regularly removing unengaged subscribers, validating email addresses, and segmenting your list will yield much more significant long-term results.

Expert from Word to the Wise highlights that the key to DMARC is ensuring that your DKIM and SPF records are properly aligned with the From address in your emails to achieve a 'Pass' status, enabling you to enforce your sending policies with confidence.

Expert from Email Geeks says that your brain is the best tool and that good practices need to be happening before looking into any additional outside tools.

Expert from Spamresource.com explains the importance of monitoring your domain reputation using tools like Google Postmaster Tools and Microsoft SNDS to identify and address any deliverability issues promptly.

Expert from Email Geeks shares that the best deliverability tool is generating reports from your own delivery logs, emphasizing the actionable data already available for free and to not forget to use this alongside the probe account tools.

Expert from Spamresource.com shares the importance of setting up and monitoring feedback loops (FBLs) to identify subscribers who mark your emails as spam, allowing you to remove them from your list and prevent future deliverability problems.

Documentation from Microsoft explains the Smart Network Data Services (SNDS) allows you to monitor the health and reputation of your sending IPs, providing data on complaint rates and spam trap hits when sending to Microsoft email services.

Documentation from Google explains Google Postmaster Tools provides insights into your domain's reputation, spam rate, and other deliverability metrics, helping you identify and fix issues affecting delivery to Gmail users.

Documentation from RFC explains that Sender Policy Framework (SPF) is an email authentication method that helps prevent spammers from sending messages with forged 'From' addresses at your domain by verifying the IP addresses authorized to send email from your domain.

Documentation from DMARC.org explains that DMARC builds upon SPF and DKIM to provide a policy that tells receiving mail servers what to do with emails that fail authentication checks (e.g., reject, quarantine) and provides reporting to domain owners about authentication results.

Documentation from SparkPost explains that DomainKeys Identified Mail (DKIM) is an email authentication method designed to detect email spoofing. It allows the receiver to verify that an email was indeed sent and authorized by the owner of the domain.