Does CAN-SPAM require a physical address in transactional emails?
Summary
What email marketers say12Marketer opinions
Email marketer from EmailOctopus shares that a physical address must be included in emails to comply with CAN-SPAM, as this allows the user to contact you.
Marketer from Email Geeks states that Germany and Japan require a mailing address, but Australia may not.
Email marketer from Mailjet shares that while CAN-SPAM has some exemptions, it still requires you to include your physical mailing address in your emails so your recipients can reach you.
Email marketer from Reddit shares that CAN-SPAM requires a physical address in all commercial emails, including transactional ones. There are some exceptions, such as statements, but it's best to consult legal advice.
Marketer from Email Geeks suggests including the reseller's address when white-labeling products to meet statutory requirements.
Marketer from Email Geeks explains that not including a physical address won't hurt deliverability unless recipients become suspicious and mark the email as junk.
Marketer from Email Geeks suggests including an address for safety, given that some countries require it and others don't.
Email marketer from Klaviyo notes that while transactional emails have some exemptions under CAN-SPAM, providing your physical mailing address is still required for compliance.
Email marketer from MailerLite states that you are required to include your physical mailing address or P.O. Box in every email. While it has some exemptions for transactional emails, you still need to include an address.
Email marketer from StackExchange user explains that even though invoices are considered transactional emails, you must comply with CAN-SPAM by including a physical address.
Email marketer from ActiveCampaign explains that including your valid physical postal address is one of the 5 key requirements of CAN-SPAM legislation.
Email marketer from Campaign Monitor notes that including a physical postal address is required, allowing recipients to know how to contact you. While transactional emails have some exemptions, this is not one of them.
What the experts say7Expert opinions
Expert from Email Geeks explains that Postal Addresses should be included in the messages due to other laws beyond CAN-SPAM.
Expert from Word to the Wise explains that a key compliance factor of CAN-SPAM is providing a valid physical postal address. You need to provide the address that you use for business and where you can receive mail.
Expert from Email Geeks explains that the postal address requirement applies to transactional and 1:1 commercial mail.
Expert from Email Geeks refers to the CAN-SPAM Act, emphasizing that the address of the sender is required.
Expert from Email Geeks suggests setting up emails programmatically to display the appropriate postal address for each brand/sender within the template.
Expert from Email Geeks explains that CASL requires the address in all Commercial Emails, including operational/transactional ones, and GDPR requires it for transparency.
Expert from Spam Resource explains that the requirement for a postal address *does* apply to transactional mail under CAN-SPAM.
What the documentation says4Technical articles
Documentation from Termly states that CAN-SPAM requires a valid physical postal address be included in the email. It's best practice to do so.
Documentation from FTC.gov explains that the CAN-SPAM Act requires a valid physical postal address in commercial emails, allowing recipients to contact the sender. While transactional messages are exempt from certain provisions, this requirement generally still applies.
Documentation from Sendinblue explains that you need to include your postal address in every email you send to comply with CAN-SPAM and other regulations. Transactional emails, while having some exemptions, are not entirely exempt from this requirement.
Documentation from Constant Contact explains that even if you think your email is exempt from CAN-SPAM, you still need to have your physical mailing address, which can be a post office box or private mailbox.