Is including a physical address in an email footer required and does it improve deliverability?
Summary
What email marketers say8Marketer opinions
Email marketer from HubSpot explains that you must include your business name and address in your email footer per CAN-SPAM act. It helps build trust with your recipients and keeps your emails out of the spam folder.
Email marketer from Reddit shares that including a physical address is essential for CAN-SPAM compliance in the US. It also increases trust and helps avoid being marked as spam, thus aiding deliverability.
Email marketer from Email Uplers shares that apart from legal requirements (CAN-SPAM, GDPR), including a physical address helps in building credibility. This can lead to better engagement metrics, indirectly boosting deliverability.
Marketer from Email Geeks shares that while not directly impacting deliverability, including a physical address can increase trust and interaction, indirectly benefiting deliverability. Also shares Netherlands legal requirements.
Marketer from Email Geeks responds that including a physical address is required by law in the USA.
Email marketer from Email Marketing Forum suggests that while a physical address may not directly affect deliverability algorithms, it provides transparency, builds trust, and makes recipients more comfortable engaging, which can positively influence deliverability.
Email marketer from Mailjet explains that while a physical address is legally required, it can also build trust with recipients, indirectly boosting deliverability by encouraging positive engagement.
Email marketer from Campaign Monitor explains that the CAN-SPAM Act mandates including a valid physical postal address in every email you send. This helps recipients identify and contact you.
What the experts say4Expert opinions
Expert from Spamresource.com explains that having a real postal address helps inbox placement as it can influence your sender reputation. Senders need to follow guidelines and give recipients a way to contact them.
Expert from Email Geeks points out that the inclusion of your valid physical postal address is a requirement under the U.S. CAN-SPAM Act.
Expert from Email Geeks explains it's generally good practice to follow reputable companies in your market by including company identification in the footer, such as a physical address or registration number. Mentions 'Impressum' in German-speaking countries.
Expert from Wordtothewise.com explains that the CAN-SPAM act states that a valid postal address is a requirement. You will lose credibility if you fail to meet CAN-SPAM requirements.
What the documentation says4Technical articles
Documentation from ActiveCampaign mentions that you’re required to include your physical mailing address in your marketing emails. This requirement is a part of anti-spam laws like the CAN-SPAM Act.
Documentation from FTC.gov states that the CAN-SPAM Act requires a valid physical postal address of the sender to be included in commercial emails.
Documentation from Sendinblue explains that while GDPR doesn't explicitly mandate a physical address, it does require transparent sender identification, which a physical address can help fulfill. This transparency can indirectly help deliverability.
Documentation from Mailchimp explains it is legally required to include your physical mailing address in your marketing emails. The address verifies your identity and allows recipients to contact you.