How do you improve email deliverability by adding live text, sending printables, and focusing on engaged users?
Summary
What email marketers say8Marketer opinions
Email marketer from Sendinblue explains that warming up your IP address by gradually increasing sending volume to engaged users helps establish a positive sender reputation with ISPs.
Email marketer from ActiveCampaign mentions that tracking opens and clicks allow you to monitor engagement which helps you to focus on what subscribers want.
Email marketer from GMass discusses the importance of list cleaning, suppression, and using double opt-in to ensure you are only sending to engaged users.
Email marketer from an email marketing forum suggests cleaning your email list regularly and removing inactive subscribers to improve your sender reputation and deliverability.
Email marketer from Reddit shares that consistent sending schedules and avoiding spam trigger words can positively impact email deliverability. Focusing on sending to engaged users is a good starting point.
Email marketer from Mailchimp shares that segmenting your audience and sending targeted content to engaged users improves deliverability by reducing bounces and spam complaints.
Marketer from Email Geeks shares that improvements were made by adding more live text to emails, sending users content they wanted (printables), ramping up sending slowly by focusing on engaged users and keeping volume steady.
Email marketer from Neil Patel's Blog emphasizes the importance of sending relevant content that your audience actually wants. This increases engagement and signals to email providers that your emails are valuable.
What the experts say2Expert opinions
Expert from Spamresource.com explains that ensure you have the correct email infrastructure including ensuring reverse DNS is configured, having correct SPF and DKIM records set up so that you get through to your users inbox.
Expert from Word to the Wise explains that good list hygiene including suppression of unengaged users, is essential for maintaining good deliverability. Regular cleaning helps to improve reputation and avoid spam traps.
What the documentation says4Technical articles
Documentation from RFC Editor emphasizes the need to create accessible emails - they need to be well formatted so that they render correctly, and they must have a valid text part for those that cannot view the HTML.
Documentation from Microsoft explains that sender reputation is crucial for deliverability to Outlook and Hotmail inboxes. They highlight the importance of positive engagement metrics and avoiding spam complaints.
Documentation from SparkPost explains that warming up a new IP address slowly and consistently, starting with your most engaged recipients, is crucial for building a positive sending reputation.
Documentation from Google Workspace Admin Help details the importance of adhering to Gmail's bulk sender guidelines, including proper authentication and managing subscription lists, to ensure deliverability to Gmail inboxes. They emphasize engagement as a key metric.