Can push messaging bounces impact email delivery and inbox placement?

Email marketer from Neil Patel's Blog suggests that poorly executed push notification campaigns can negatively impact your sender reputation, potentially leading to email deliverability issues. High bounce rates from push notifications can signal poor list hygiene, which email providers also take into account.

Email marketer from SendPulse Blog shares that while push notifications and email marketing are distinct channels, neglecting push notification deliverability can indirectly affect email deliverability. Specifically, if push notifications lead to a high number of uninstalls or blocks, it may indicate a poor user experience, which could reflect negatively on your brand and potentially impact email engagement.

Email marketer from Quora suggests that while not directly related, a negative brand perception stemming from intrusive push notifications can lead to a higher number of unsubscribes and spam complaints across all channels, including email. This increased negative feedback can ultimately hurt your email deliverability.

Email marketer from Reddit shares that anything that impacts your IP or domain reputation could affect deliverability. If push notifications are causing a flood of spam reports or blocks, that could bleed into email deliverability, as email providers might start to associate your domain with unwanted communications.

Email marketer from Email Geeks shares that bounce codes/error messages from the ESP can provide insight into why the emails are bouncing. They also suggest that if the affected addresses have been cleaned from the list, the Apple Mail postmaster may be helpful.

Email marketer from Iterable Blog mentions that consistently sending irrelevant or unwanted push notifications can lead to users opting out of all communications, including email. This reduction in overall engagement can signal to email providers that your content is not valuable, potentially harming your sender reputation and deliverability.

Expert from Email Geeks suggests the bounce messages from Apple can help troubleshoot delivery problems, and the sending system will have the bounce logs. Additionally, it is possible the issue is related to the push marketing if the push marketing was in the same domain/IP space as normal marketing.

Expert from Word to the Wise explains that although not directly tied, poor engagement and reputation from push notifications can have a halo effect on email deliverability. A damaged sender reputation, regardless of the source, can affect all communication channels.

Documentation from RFC details SMTP Enhanced Mail System Status Codes which can be used to determine reasons for mail delivery failure and can inform email delivery issues. It shares how failures related to poor list hygiene can impact sender reputation.

Documentation from Google details that user feedback, including spam complaints and unsubscribe rates, directly impacts your sender reputation and, consequently, email deliverability. Although it doesn't directly mention push notifications, the principle applies: negative user engagement across any channel can negatively affect your overall reputation with Google.

Documentation from Microsoft explains that sender reputation is a critical factor in determining email deliverability. While it primarily focuses on email-specific metrics, the documentation notes that overall engagement and sender behavior across different communication channels could be considered when assessing sender reputation. Therefore, poor push notification practices might indirectly influence email deliverability.