Why is the wrong logo showing up in Yahoo with BIMI and how to fix it?
Summary
What email marketers say10Marketer opinions
Email marketer from EmailDrips explains that the BIMI DNS record should be placed at the root domain (e.g., `_bimi.example.com`) and not a subdomain. Incorrect placement can cause Yahoo and other providers to fail to fetch the correct logo.
Email marketer from LinkedIn emphasizes that while not technically required, obtaining a VMC significantly increases the likelihood of the BIMI logo displaying correctly in Yahoo Mail. Yahoo places higher trust on domains with VMCs.
Email marketer from EmailGeeks Forum suggests that if Yahoo is displaying an outdated logo, it might be pulling from its own brand database. Contacting Yahoo support to update the brand information associated with the domain could resolve the issue.
Email marketer from Reddit shares his experience, suggesting that Yahoo might fallback to using a logo from its brand directory or a previously cached image if the BIMI record or SVG has issues. Ensuring the BIMI record is correctly published at the root domain can help.
Email marketer from Email Geeks shares that Yahoo is most likely falling back on their brand & logo service, and had a recent case where the logo came from Twitter.
Email marketer from OnlyDomains shares that caching issues on the email provider's side (like Yahoo) can sometimes cause the wrong logo to be displayed. They advise contacting the email provider's support to request a cache refresh for the domain's BIMI record.
Email marketer from Email Geeks explains that Yahoo may be falling back because of issues with the SVG. Suggests emailing <mailto:mail-questions@yahooinc.com|mail-questions@yahooinc.com> to remove the link to the wrong image.
Email marketer from MXToolbox explains that common BIMI issues involve invalid SVG files, incorrect DNS record placement, or non-compliance with BIMI specifications. Using BIMI testing tools can help identify and resolve these problems.
Email marketer from Proofpoint shares to ensure the logo is publicly accessible via HTTPS. If the URL in the BIMI record points to a non-HTTPS resource or is blocked by a firewall, the logo will not display.
Email marketer from StackOverflow mentions that Yahoo may have the image cached on their end. Clearing your browser cache or waiting for Yahoo to update their cache can resolve the issue.
What the experts say3Expert opinions
Expert from Email Geeks answers that fixing the SVG should auto-correct the logo at Yahoo.
Expert from Email Geeks shares BIMI SVG validation errors found: "The SVG version must be 1.2, not 1.1", "The SVG is missing a base profile. It must have the base profile tiny-ps and conform to its standards. <https://bimigroup.org/solving-svg-issues/>", "The SVG must have a title element"
Expert from Word to the Wise, Laura Atkins, explains that BIMI implementation can be challenging due to strict requirements for SVG formatting and DNS record configuration. She recommends validating the SVG file and DNS record using available online tools to ensure compliance and proper logo display in Yahoo Mail.
What the documentation says4Technical articles
Documentation from BIMI Group explains that the SVG logo must meet specific requirements, including being a valid SVG Tiny Portable/Secure (SVG Tiny-PS) version, having a baseProfile of tiny-ps, and including a title element. Using an invalid SVG can cause display issues.
Documentation from DigiCert explains that while a VMC (Verified Mark Certificate) is not strictly mandatory for BIMI, it significantly enhances trust and can be a factor in whether a logo is displayed correctly by email providers like Yahoo. A VMC confirms the organization's ownership of the logo.
Documentation from dmarcian explains that the BIMI record's syntax must be precise. Errors in the syntax, such as incorrect tag values or missing semicolons, can prevent the logo from displaying correctly. It recommends using a BIMI record generator to avoid errors.
Documentation from Entrust explains about VMC benefits, stating that VMCs provide a higher level of trust and verification, and can improve logo display rates among email providers that support BIMI.