Why is the wrong BIMI logo appearing in emails and how to fix it?

Email marketer from EmailGeeks (via ReallyGoodEmails) mentions seeing an instance of a logo mismatch and found that it was an old logo cached by Yahoo. Resolved after contacting support with the correct SVG.

Email marketer from Twitter suggests checking the SVG file's validity. Make sure it doesn't contain any errors or unsupported features. Also, ensure the SVG is publicly accessible and served with the correct MIME type (image/svg+xml).

Email marketer from Email Geeks shares their experience with a similar problem that was resolved through Yahoo support. Mentions that Yahoo uses "other industry data" to match logos, and a company with the same name caused a matching issue.

Email marketer from Mailjet Community Forum advises using BIMI-specific debugging tools to check the SVG logo's syntax and validity. They also recommend cross-checking the DNS TXT record against BIMI specifications to ensure it matches the SVG file path.

Marketer from Email Geeks shares that Yahoo also uses their own internal logic to display logos, and that some companies have logos displayed without BIMI.

Email marketer from Email Marketing Forum mentions a situation where a new company with a similar name caused confusion with BIMI logos. She suggests monitoring domain reputation and working with ISPs to ensure correct logo association.

Email marketer from Webmaster Forum suggests it could be related to reverse DNS lookup issues. While rare, some email systems may incorrectly associate your IP address with a different company's branding. Check your rDNS records and ensure they are correctly configured.

Email marketer from StackExchange suggests that the BIMI logo mismatch might be because of a shared logo repository between different brands owned by the same parent company. He suggests checking if the SVG file path is correctly configured in the DNS record for each brand.

Email marketer from Email Sender ID answers that the incorrect BIMI logo appearing in emails could be due to caching issues or incorrect DMARC policy settings. Ensure that DMARC is set to 'quarantine' or 'reject' and clear your cache.

Email marketer from Email Geeks responds that Yahoo still uses proprietary logic to show logos, even with BIMI implementation. He suggests reaching out to Yahoo support with specific details.

Email marketer from EmailVendorSelection discusses how Yahoo and Gmail use BIMI. Incorrect logo display can happen if your logo closely resembles another brand's, especially if they have a similar name. Contact the email provider support to resolve this.

Email marketer from Reddit suggests the issue might be due to the email client caching the wrong logo. Clearing the cache or waiting for the cache to expire might resolve it. They also recommend ensuring the SVG file is properly optimized and accessible.

Expert from Spam Resource explains that BIMI relies on a combination of DMARC, SPF, DKIM, and a Verified Mark Certificate. The wrong logo can appear if the SVG file specified in the DNS record is incorrect or if there are issues with the VMC validation process. They recommend checking the DNS record and ensuring the VMC is properly issued and associated with the correct domain.

Expert from Email Geeks shares that properly implementing BIMI would likely fix the issue of incorrect logos appearing.

Expert from Email Geeks explains that Yahoo support can help untangle incorrect logos. Suggests setting up a BIMI record to help Yahoo point to the correct logo.

Expert from Word to the Wise explains that incorrect BIMI logo display can be caused by several factors, including issues with the SVG file itself, DNS propagation delays, or problems with the VMC. They suggest validating the SVG, checking the DNS record propagation, and confirming that the VMC is valid and associated with the correct logo.

Documentation from Fastmail notes that BIMI requires a Verified Mark Certificate for security. If the VMC is expired or invalid, the logo may not display correctly or the wrong logo could be shown if the older VMC was associated with incorrect info. Ensure your VMC is current and properly issued.

Documentation from DigiCert explains that a Verified Mark Certificate (VMC) confirms ownership of the logo. If an incorrect logo shows, it could be because the VMC hasn't been updated after a logo change, or the incorrect VMC was issued to the domain. They suggest contacting the VMC provider to reissue the certificate with the correct logo.

Documentation from BIMI Group Website states that BIMI relies on a valid VMC (Verified Mark Certificate) and a correct DNS record. If the wrong logo appears, the VMC may be associated with the wrong domain, or the DNS record may be pointing to an incorrect SVG file. Use BIMI validator tools to diagnose the issue.

Documentation from Valimail explains BIMI requirements, including SPF, DKIM, and DMARC. An incorrect logo can appear if any of these authentication protocols are not properly configured or if the DMARC policy is not set to 'quarantine' or 'reject'.

Documentation from Yahoo Help Central explains that if a BIMI record is correctly set up, Yahoo Mail will display the corresponding logo. If the wrong logo is appearing, it could be due to incorrect DNS configuration or caching issues. They recommend verifying the BIMI record using online tools and contacting support if problems persist.